1. What couldweb 2.0mean for Acme Jewellers

2. Problem 3. Digital strategy 4. ? 5. A NEW web 6. NEW Opportunities 7. NEW experiences 8. transactionalWeb 9. transactionalWeb 10. interactiveWeb 11. Web 12. 2.0 13. Lets start with someconcepts 14. Findability 15. How will your customers FIND The Acme Jewellers Website? 16. Lets start withSearch Engine Optimisation 17. Content 18. What docustomers want to do on the site? 19. Findan engagement ring 20. How abouttagging ? 21. Interactivetools 22. Blogging 23. Gettingyourpeople 24. Talking toyourcustomers 25. Social network 26. Creating areason for coming to Acme Jewellery 27. Building aconversation around your rings 28. Because anengagement ring is morethana product 29. It is anexperience 30. A community to shareexperiences 31. Where did you give yours? 32. How did you do it? 33. What does yours look like? 34. Where did you buy it? 35. Customers spread the word about Acme JewelleryOff-line 36. and on-line withsocial bookmarking 37. AJAX 38. Its a coolnew technology 39. That enables the web to bemore interactive 40. I can build my ownAcme Jewellry experience 41. find as you type 42. Find a ring for me 43. Syndication 44. Sharing content with other sites 45. Acme Jewellery news 46. Acme Jewellery widgets 47. Spreading the word on AcmeJewellery 48. So what could it look like? 49. Meet Allen Cartoons from http://www.designcomics.org/ 50. Hes met this special person 51. And hes fallen in love 52. And he wants to celebrate this 53. With a special gift 54. A diamond ring 55. Allen is clueless 56. About rings 57. He starts where every journey starts 58. Google 59. He does a search for diamonds 60. Acme Jewellry comes top of the list 61. Allen clicks Click 62. An engaging homepage Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say 63. Hes engaged 64. {well not yet} 65. Acme Jewellersknows what Allens goals are 66. {Because youve researched what people like Allen want from their website} 67. Allen knows how much hes got to spend 68. He doesnt know much else 69. Theres atoolon the site 70. That helps Allen choose a ring 71. Refining his results in real time 72. Where he lives 73. Local shops 74. He likes what he sees 75. Hes found THE ring 76. Its in a store nearby 77. Here! 78. But is the store any good? 79. Thecommunityhave rated it highly 80. He reserves the ring 81. But what if it doesnt fit? 82. He can measure the ring size 83. {Like this} 84. To make sure the ring will fit 85. A little while later 86. He visits the store and picks up the ring 87. He is delighted 88. He hopes she will be too 89. {he wants to bes ure} 90. A special gift deserves to begiven in a special place 91. But where? 92. What does theAcme Jewellerscommunity say? 93. He can see recommended locationson an interactive map 94. And read about other peoples experiences 95. So 96. Hes got the ring 97. Hes got the location 98. And Now 99. his special person has got the ring 100. 101. Sometime later 102. They return to the site Acme Jewellers Find Share Learn Hear an engagement ring experiences About rings what we say 103. They can see a 3-D image 104. That they can share with their friends 105. And can have as a screen saveron their mobile phones 106. But what if they loose the ring? 107. Acme Jewellers can pass the details of the ring to selected insurance brokers 108. Allen can insure the ring in just one click Click 109. An engaging experience 110. Engaged 111. 112. Meanwhile 113. Down the street 114. At the store 115. Information Theyve got 116. On what customers are buying Causeway bay In the lastWeekcustomers have bought these rings in3 1 6 8 2 117. .. 118. These 119. Are just 120. initial 121. initialideas 122. Acme Jewellers beta Web 2.0 123. www.dancingmango.com