brilliant’s code no. r-mba-016-2019 retail management conte…mats, e-tailing, importance of...

BRILLIANT’S®

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RetailManagement

MBASEMESTER- 2nd

According to New SyllabusRani Durgawati University, Jabalpur

Bilingual (English & Hindi)A§J«oOr Ed§ {hÝXr ^mfm _|

With Last Year Solved Question Papers

Code No. R-MBA-016-2019

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Examination: The Objective of the paper is to acquaint the students with the fundamentals of retailbusiness. The paper provides exposure to multiple dimensions of the field and provides the insightof the emerging Retail World.

UNIT-1 INTRODUCTION TO CONCEPTS OF RETAILING

Concept, Functions, Channels of Retailing, Retail Formats and Types Modern Retail For-mats, E-tailing, Importance of Retailing, Retail Marketing Mix, Retail Communication Mix,Challenges in Retailing.

Changing Trends in Retailing, Socio Economics and Technological Influences on RetailManagement, Retail Industry in India, Government Initiatives Towards Retailing.

UNIT-2 RETAIL CONSUMER BEHAVIOUR AND MARKET SEGMENTATION

Retail Consumer Behaviour, Factors Influencing the Retail Consumer, Customer DecisionMaking Process, Types of Decision Making, Market Research for Understanding RetailConsumer, Customer Service and Retention.

Market Segmentation and its Benefits, Kinds of Markets, Definition of Retail Strategy, Strat-egy for Effective Market Segmentation, Strategies for Penetration of New Markets, GrowthStrategies, Retail Value Chain.

UNIT-3 RETAIL LOCATIONS AND MERCHANDISING MANAGEMENT

Importance of Retail Locations, Types of Retail Locations, Factors Determining the Loca-tion Decision, Steps Involved in Choosing a Retail Locations, Measurement of Success ofLocation.

Meaning of Merchandising, Factors Influencing Merchandising, Functions of Merchandis-ing, Manager, Merchandise Planning, Merchandise Buying, Analyzing Merchandise Per-formance, Visual Merchandising.

UNIT-4 RETAIL STORE ADMINISTRATION AND PRICING

Store Administration, Premises Management, Inventory Management, Store Manage-ment, Receipt Management.

Retail Pricing, Factors Influencing Retail Prices, Pricing Strategies, Controlling costs. UNIT-5 RETAIL SPACE MANAGEMENT AND CRM

Definition of Space Management, Store Layout and Design, POP Displays, LogisticsManagement, Relationship Marketing Strategies, Credit Management, Crisis Manage-ment

Customer Relationship Management: Concept, history, purpose, phases, process, ben-efits and disadvantages.

New Syllabus

BRILLIANT’S \ Retail Management\ 4

UNIT-1 Introduction to Concepts of RetailingCONCEPT AND FUNCTIONS OF RETAILING/ [aQ>oqbJ Ho$ ’§$³eÝg VWm AdYmaUm

Q.1. What do you understand by retailing? What is its role in marketing? What areits scopes in India? Explain.[aQ>oqcJ go Amn Š m g_PVo h¢? _mH}$qQ>J _| BgH$s Š`m y{_H$m h¡? ^maV _| BgH$s g§ mdZmE± Š`m h¡?g_PmBE&

ORHow is retail marketing different from bulk marketing? Explain.[aQ>oc (IoaMr) _mH}${Q>ªJ, ~ëH$ (WmoH$) _mH}$qQ>J go {H$g àH$ma {^Þ h¡? g_PmB oŸ&

CHANNELS OF RETAILING / [aQ>oqcJ Ho$ M¡ZëgQ.2. Explain the concept of Channels of Retailing.

[aQ>oqbJ M¡Zëg H$s AdYmaUm H$mo g‘PmB¶o&OR

What do you mean by distribution channel?{S>pñQ>ã¶yeZ M¡Zb go AmnH$m ³¶m Ame¶ h¡?

RETAIL FORMATS AND TYPES/ [aQ>oc ’$m°‘}Q> Ed§ àH$maQ.3. Explain various kinds of retail formats adopted in changing scenario with their

characteristics.~XbVo wJ _| AnZm o JE {d{^ÝZ àH$ma Ho$ [aQ>ob \$m°_}Q²>g H$mo CZH$s {deofVmAm| Ho$ gmW g_PmBEŸ&

ORClassify the different retail formats. / {d{^ÝZ [aQ>oc àmê$nm| H$mo dJuH¥$V H$s{OEŸ&

MODERN RETAIL FORMATS/ AmYw{ZH$ [aQ>ob ’$m°‘}Q²>gQ.4. What are the modern formats of retailing?

[aQ>oqbJ Ho$ AmYw{ZH$ ’$m°‘}Q²>g ³¶m h¢?OR

Discuss the concept of non-store based and non-traditional retailing.Zm°Z-ñQ>moa ~oñS> VWm Zm°Z-Q>oS>reZb [aQ>oqbJ H$s AdYmaUm H$s ì¶m»¶m H$s{OE&

E-TAILING/ B©-Q>oqbJQ.5. Write a short note on: E-tailing./ g§{já {Q>ßnUr {b{IE… B©-Q>oqbJ&

ORWhat is E-tailing? Also discuss its characteristics, advantages and disadvantages.B©-Q>oqbJ ³¶m h¡? BgH$s {deofVmAm|, bm^ VWm hm{Z¶m| H$s ^r ì¶m»¶m H$s{OE&

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IMPORTANCE OF RETAILING/ [aQ>oqbJ H$m ‘hÎd

Q.6. What is the importance of retailing?/ [aQ>oqbJ H$m ³¶m ‘hÎd h¡?OR

Discuss the importance of retailing. And analyze the benefits of retailers.[aQ>oqbJ Ho$ ‘hÎd H$s ì¶m»¶m H$s{OE VWm [aQ>obg© Ho$ bm^m| H$m {díbofU H$s{OE&

RETAIL MARKETING MIX / [aQ>oc _mH©o$qQ>J {_ŠgQ.7. Briefly explain elements of Retail Marketing Mix with suitable examples.

[aQ>ob ‘mH}$qQ>J {‘³g Ho$ VÎdm| H$m Cn¶w³V CXmhaUm| g{hV g§{jßV dU©Z H$s{OE&OR

Take any large departmental store and note the way the overall marketingmix has been formulated. What all elements can be further included tostrengthen the marketing mix? Explain.{H$gr r bmO© {S>nmQ>©_|Q>b ñQ>moa H$mo br{OE Ed§ Cg VarHo$ H$mo ZmoQ> H$a|, {Oggo {H$ g§nyU© _mH}$qQ>J{_Šg \$m°_y©boQ> H$s JB© h¡Ÿ& H$m¡Z-go AÝ` E{b_|Q²>g H$mo A{V[aº$ g[å_{bV {H$`m Om gH$Vm h¡Vm{H$ _mH}$qQ>J {_Šg H$mo _O~yV H$a gH|$? g_PmBEŸ&

RETAIL COMMUNICATION MIX/ [aQ>ob H$å¶y{ZHo$eZ {‘³gQ.8. Discuss the retail communication Mix./ [aQ>ob H$å¶y{ZHo$eZ {‘³g H$s ì¶m»¶m H$s{OE&

ORHow would the communication mix vary for a supermarket and for a depart-mental store?EH$ gwna ‘mH}$Q> VWm EH$ {S>nmQ>©‘|Q>b ñQ>moa Ho$ {bE H$å¶y{ZHo$eZ {‘³g H¡$go AbJ hmoJm?

CHALLENGES IN RETAILING/ [aQ>oqbJ ‘| MwZm¡{V¶m§Q.9. What are the key challenges faced by today’s retailers?

AmO Ho$ [aQ>obg© Ûmam gm‘Zm H$s OmZo dmbr à‘wI MwZm¡{V¶m§ ³¶m h¢?OR

How to resolve the challenges which are faced by today’s retailers?AmO Ho$ [aQ>obg© Ûmam gm‘Zm H$s OmZo dmbr MwZm¡{V¶m| H$m g‘mYmZ H¡$go H$a|?

CHANGING TRENDS IN RETAILING/ [aQ>oqbJ _| ~XbVr àd¥pËV`m§Q.10. Discuss the key Trends in Retailing.

[aQ>oqbJ H$s à_wI àd¥{Îm`m| H$s MMm© H$s{OEŸ&OR

Why is it important for retailers to understand future trends in the retailindustry?[aQ>obg© Ho$ {bE [aQ>ob CÚmoJ H$s ^{dî` H$s àd¥{Îm`m| H$mo g_PZm Amdí`H$ Š`m| h¡?

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SOCIO, ECONOMIC & TECHNOLOGICAL INFLUENCES ON RETAIL MANAGEMENT[aQ>ob ‘¡ZoO‘|Q> na gm‘m{OH$-Am{W©H$ VWm VH$ZrH$s à^md

Q.11. What are the socio, economic and technological factors that influence retail-ing in a highly competitive environment?gm‘m{OH$, Am{W©H$ VWm VH$ZrH$s H$maH$ ³¶m h¢ Omo EH$ AË¶{YH$ à{V¶moJr dmVmdaU ‘| [aQ>oqbJH$mo à^m{dV H$aVo h¢?

ORIn the present retail scenario, how is technology playing an important role?dV©‘mZ [aQ>ob n[aÑí¶ ‘| VH$ZrH$ EH$ ‘hÎdnyU© ^y{‘H$m H¡$go {Z^m ahr h¡?

RETAIL INDUSTRY IN INDIA/ maV ‘| [aQ>oc B§S>ñQ>rQ.12. Has India really reached the growth stage in retail?

³¶m dmñVd ‘| ^maV [aQ>oc ‘| J«moW ñQ>oO VH$ nhþ±M J¶m h¡?OR

Write a note on: Retail Scenario in India.^maV _| [aQ>oc n[aÑí` na g§{úmßV {Q>ßnUr {c{IE &

GOVERNMENT INITIATIVES TOWARDS RETAILING[aQ>oqbJ Ho$ à{V emgH$s¶ nhb

Q.13. What are the major government initiatives in retail industry of India?^maV Ho$ [aQ>ob CÚmoJ ‘| à‘wI emgH$s¶ nhb ³¶m h¢?

ORDiscuss the government initiatives towards retailing.[aQ>oqbJ Ho$ à{V emgH$s¶ nhb H$s ì¶m»¶m H$s{OE&

REVIEW QUESTIONS

UNIT-2 Retail Consumer Behaviour andMarket Segmentation

RETAIL CONSUMER BEHAVIOUR/ [aQ>ob Cn^mo³Vm ì¶dhmaQ.14. What do you understand by Consumer Behaviour? Explain along with its im-

portance in the retail market.Cn^mo³Vm ì¶dhma go Amn ³¶m g‘PVo h¢? [aQ>ob ‘mH}$Q> ‘| CgH$s ‘hÎmm Ho$ gmW g‘PmBE&

ORIn what ways the knowledge of consumer behaviour is essential for the suc-cess of retail strategies?[aQ>ob aUZr{V¶m| H$s g’$bVm Ho$ {bE Cn^mo³Vm ì¶dhma H$s OmZH$mar {H$g àH$ma Amdí¶H$ h¡?

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FACTORS INFLUENCING THE REATIL CONSUMER[aQ>ob H§$Á¶y‘a H$mo à^m{dV H$aZo dmbo ’¡$³Q>g©

Q.15. Discuss the various factors which affect the consumer’s shopping behaviour.do H$maH$ H$m¡Z go h¢, Omo EH$ [aQ>oc IarXXma Ho$ IarXXmar ì`dhma H$mo à^m{dV H$aVo h¢Ÿ&

ORWhat are the factors which affect the buying behaviour of a retail shopper?[aQ>oqcJ Cn^moº$m ì`dhma na Cn^moº$m OZg§»`m g§~§Yr H$maH$m| Ho$ à^mdm| H$mo ì`º$ H$s{OEŸ&

CONSUMER DECISION PROCESS IN RETAILING[aQ>oqcJ _| Cn^moŠVm {ZU© -{ZYm©aU à{H«$`m

Q.16. Explain the various stages of consumer decision-making process in retailing.[aQ>oqcJ _| Cn^moº$m {ZU© -{ZYm©aU à{H«$`m H$s {d{^Þ pñW{V`m| `m nXm| H$m oì`º$ H$s{OEŸ&

ORExplain the process of Consumer Decision. What are the factors as informationthe consumer will consider before he/she buy a durable?Cn^moº$m {ZU© H$s à{H«$`m H$mo ì`º$ H$s{OEŸ& Cn^moº$m Cn`moJr dñVw IarXZo go nyd© {H$Z H$maH$m|H$mo gyMZm Ho$ ê$n _| Cn`moJ H$aVm h¡?

TYPES OF DECISION MAKING/ {S>[gOZ ‘oqH$J Ho$ àH$maQ.17. What are the various levels of consumer decision making in retail management?

[aQ>ob ‘¡ZoO‘|Q> ‘| H§$Á¶y‘a {S>[gOZ ‘oqH$J Ho$ {d{^ÝZ ñVa ³¶m h¢?OR

Discuss the types of decision making in retail management.[aQ>ob ‘¡ZoO‘|Q> ‘| {S>[gOZ ‘oqH$J Ho$ àH$mam| H$s {ddoMZm H$s{OE&

MARKET RESEARCH FOR UNDERSTANDING RETAIL CONSUMER[aQ>ob H§$Á¶y‘a H$mo g‘PZo Ho$ {bE ‘mH}$Q> [agM©

Q.18. Develop marketing research proposal to understand customer buying behaviourin the retail chain of Big Bazaar.{~J ~mOma H$s [aQ>oc MoZ _| H$ñQ>_a Ho$ I[aXr ì`dhma H$mo g_PZo Ho$ {cE _mH}$qQ>J [agM© ànmogc~ZmBEŸ&

ORHow can research help the retailer in building a competitive advantage? Explainwith suitable example.H$m°pån{Q>{Q>d ES>dmÝQ>oO H$mo ~ZmZo Ho$ {cE [agM©, [aQ>oca H$mo H¡$go ghm`H$ hmo gH$Vr h¡? C{MVCXmhaU Ûmam g_PmBEŸ&

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CUSTOMER SERVICE AND RETENTION/ J«mhH$ godm VWm [aQ>oÝeZQ.19. “Satisfactory customer service leads to repeat in retail sale.” Discuss.

''[aQ>oc goc _| g§VmofOZH$ J«mhH$ godm go goc [anrQ> hmoVr h¡&'' ~VmB oŸ&OR

Do you believe that customer service in retailing is improving or declining? Why?Amn Š`m _mZVo h¢ [aQ>oqcJ _| J«mhH$ godm gwYa ahr h¡ `m {~J‹S> ahr h¡? Š`m|?

MARKET SEGMENTATION AND ITS BENEFITS/ ‘mH}$Q> goJ‘|Q>oeZ VWm BgHo$ bm^Q.20. What do you understand by market segmentation? Discuss its benefits.

‘mH}$Q> goJ‘|Q>oeZ go Amn ³¶m g‘PVo h¢? BgHo$ bm^m| H$s ì¶m»¶m H$s{OE&OR

Discuss the need of segmentation.go½_|Q>oeZ H$s Amdí`H$Vm H$s ì`m»`m H$s{OEŸ&

KINDS OF MARKETS/ ‘mH}$Q²>g Ho$ àH$maQ.21. Discuss different kinds of retail markets.

[aQ>ob ‘mH}$Q²>g Ho$ {d{^ÝZ àH$mam| H$s {ddoMZm H$s{OE&OR

What do you understand by retail markets? What are its types?[aQ>ob ‘mH}$Q²>g go Amn ³¶m g‘PVo h¢? BgHo$ àH$ma ³¶m h¢?

MARKET STRATEGIES / _mH}$Q> ñQ>oQ>oOrQ.22. What are the strategy that needs to be adopted by the retailer to ensure that

they succeed?do H$m¡Z-H$m¡Zgr ñQ>oQ>oOr h¢ {OÝh| [aQ>oba Ûmam AnZm o OmZo H$s Amdí`H$Vm h¡ h gw{ZpíMV H$aZoHo$ {bE {H$ do g\$b hm|Jo?

ORWhat are the various retail market strategies applied by the retailers?[aQ>ocg© Ûmam AnZm`r OmZo dmcr {d{^ÝZ [aQ>oc _mH}$Q> Zr{V`m± Š`m h¢?

RETAIL VALUE CHAIN/ [aQ>ob d¡ë¶y M¡ZQ.23. Briefly explain the retail value chain./ [aQ>ob d¡ë¶y MoZ H$m g§{jßV dU©Z H$s{OE&

ORWrite a short note on Retail Value Chain.[aQ>ob d¡ë¶y MoZ na EH$ g§{jßV {Q>ßnUr {b{IE&

REVIEW QUESTIONS

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UNIT-3 Retail Locations and Merchandising

ManagementOVERVIEW TO RETAIL LOCATIONS

[aQ>ob bmoHo$eÝg H$m AdbmoH$ZQ.24. As a retailer, how would you choose the location for your retail outlet? Why

location decision is of so much importance?[aQ>oba Ho$ ê$n _|, Amn AnZo [aQ>ob AmCQ>boQ> Ho$ {bE bmoHo$eZ H$m {H$g àH$ma MwZmd H$a|Jo?bmoHo$eZ Ho$ {bE {ZU© Š`m| A{YH$ _hËd H$m hmoVm h¡?

ORWhat are the factors that a retailer should consider before selecting a finalsite for locating his or her store? Also discuss the steps involved in choosingthe location.{H$gr [aQ>oba Ûmam AnZo ñQ>moa Ho$ {bE bmoHo$eZ gmBQ> H$m MwZmd H$aZo go nhbo H$m¡Z-H$m¡Z goKQ>H$ H$mo Ü`mZ _| aIZm Mm{hE? gmW hr bmoHo$eZ Ho$ MwZmd H$s ñQ>oßg ^r {S>ñH$g H$a|&

TYPES OF RETAIL LOCATIONS/ [aQ>ob bmoHo$eÝg Ho$ àH$maQ.25. Discuss the process by which retailers can find out the right locations for their business.

Cg à{H«$`m H$mo g_PmBE {OgHo$ Ûmam [aQ>obg© AnZo {~OZog Ho$ {bE ghr bmoHo$eZ H$m nVm bJm gHo$Ÿ&OR

Write a short note on: Site selection for a retail store."{H$gr [aQ>ob ñQ>moa Ho$ {bE gmBQ> H$m MwZmd' na EH$ g§{jßV {Q>ßnUr {b{IEŸ&

MEASUREMENT OF SUCCESS OF LOCATION/ bmoHo$eZ H$s g’$bVm H$m ‘mnZQ.26. What are the tools that can be used for the measurement of success of retail location?

do Qy>ëg ³¶m h¡ {OÝh| [aQ>ob bmoHo$eZ H$s g’$bVm Ho$ ‘mnZ Ho$ {bE Cn¶moJ {H$¶m Om gH$Vm h¡?OR

Write a short note on: Measurement of success of Retail Location.g§{jßV {Q>ßnUr {b{IE… [aQ>ob bmoHo$eZ H$s g’$bVm H$m ‘mnZ&

MEANING OF MERCHANDISING, FACTORS INFLUENCING MERCHANDISING‘H]$S>mBqOJ H$m AW©, ‘H]$S>mBqOJ H$mo à^m{dV H$aZo dmbo H$maH$

Q.27. What do you understand by merchandising? Discuss the factors influencingretail merchandising.‘H]$S>mBqOJ go Amn ³¶m g‘PVo h¢? [aQ>ob ‘H]$S>mBqOJ H$mo à^m{dV H$aZo dmbo H$maH$m| H$s ì¶m»¶m H$s{OE&

ORWrite a detailed note on: Retail Merchandising.[aQ>ob _M}ÝS>mBO na EH$ g§{jßV {Q>ßnUr {b{IEŸ&

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FUNCTIONS OF MERCHANDISING MANAGER/ ‘M}ÝS>mBqOJ ‘¡ZoOa Ho$ ’§$³eÝgQ.28. What are the duties and responsibilities of a merchandising manager?

‘M}ÝS>mBqOJ goZoOa H$s S²>¶yQ>r Ed§ [añnm°pÝg{~{bQ>r ³¶m h¢?OR

Discuss functions of merchandising manager.‘M}ÝS>mBO ‘¡ZoOa Ho$ ’§$³eÝg r {S>ñH$g H$a|&

MERCHANDISE PLANNING/ ‘H]$S>mBO ßbm{Z§JQ.29. Write a short note on: Merchandise Planning.

g§{jßV {Q>ßnUr {c{IE… _M}ÝS>mBO ßcmqZJŸ&OR

List out the major activities involved in the implementation of merchandiseplan in a retail chain.{H$gr [aQ>ob l¥§Ibm _| _M}ÝS>mBO ßbmZ H$mo A_b _| bmZo go g§~§{YV J{V{d{Y`m| H$s gyMr ~ZmBEŸ&

MERCHANDISE BUYING/ ‘H]$S>mBO ~mB§JQ.30. What do you understand by Merchandise buying?

‘H]$S>mBO ~mB§J go Amn ³¶m g‘PVo h¢?OR

Write a short note on: Merchandise Purchasing._M©ÝS>mBO nM}qgJ na EH$ g§{jßV {Q>ßnUr {b{IEŸ&

ANALYZING THE MERCHANDISE PERFORMANCE_M©ÝS>mBO na\$m°_}Ýg H$m {díbofU

Q.31. What are the Merchandise Performance measurement techniques?_M©ÝS>mBO na\$m°_}Ýg H$mo _mnZo H$s Q>o[ŠZŠg Š`m h¢?

ORWrite a short note on 'Analyzing the Merchandise Performance'."_M©ÝS>mBO na\$m°_]g H$m {díbofU' na EH$ g§{jßV {Q>ßnUr {b{IEŸ&

VISUAL MERCHANDISING/ {dOwAb _M}ÝS>mBqOJQ.32. Define Visual Merchandising and discuss important components of visual mer-

chandise to leverage its benefits.{dOwAb _M}ÝS>mBqOJ H$mo n[a^m{fV H$s{OE Ed§ {dOwAb _M}ÝS>mBO Ho$ Amdí`H$ VËdm| H$m dU©ZH$s{OE Omo BgHo$ bm^ H$mo à^m{dV H$a gHo$Ÿ&

ORWrite a short note on: Visual Merchandising.{dOwAb _M}ÝS>mBqOJ na EH$ g§{jßV {Q>ßnUr {b{IEŸ&

REVIEW QUESTIONS

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UNIT-4 Retail Store Administration and PricingSTORE ADMINISTRATION AND PREMISES MANAGEMENT

ñQ>moa ES>{‘{ZñQ>oeZ VWm {à‘mBgog ‘¡ZoO‘|Q>Q.33. What do you understand by retail store administration?

[aQ>ob ñQ>moa ES>{‘{ZñQ>oeZ go Amn ³¶m g‘PVo h¢?OR

Discuss Premises Management as a responsibility of retail store administration.[aQ>ob ñQ>moa ES>{‘{ZñQ>oeZ Ho$ Xm{¶Ëd Ho$ ê$n ‘| {à‘mBgog ‘¡ZoO‘|Q> H$s ì¶m»¶m H$s{OE&

INVENTORY MANAGEMENT/ B§d|Q>ar ‘¡ZoO‘|Q>Q.34. Write a short note on: Inventory Management.

g§{já {Q>ßnUr {b{IE… B§d|Q>ar ‘¡ZoO‘|Q>&OR

What measures are required in case of inventory management?B§d|Q>ar ‘¡ZoO‘|Q> H$r pñW{V ‘| ³¶m Cnm¶ Amdí¶H$ h¢?

STORE MANAGEMENT / ñQ>moa ‘¡ZoO‘|Q>Q.35. What are the components which fall under management of a store?

do KQ>H$ ³¶m h¢ Omo EH$ ñQ>moa Ho$ ‘¡ZoO‘|Q> Ho$ A§VJ©V AmVo h¢?OR

Write a short note on: store management.g§{jßV {Q>ßnUr {b{IE… ñQ>moa ‘¡ZoO‘|Q>&

RECEIPT MANAGEMENT/ [a[gQ> ‘¡ZoO‘|Q>Q.36. What do you understand by receipt management in retailing?

[aQ>oqbJ ‘| [a[gQ> ‘¡ZoO‘|Q> go Amn ³¶m g‘PVo h¢?OR

Write a short note on: Receipt Management.g§{jßV {Q>ßnUr {b{IE… [a[gQ> ‘¡ZoO‘|Q>&

RETAIL PRICING/ [aQ>ob àmBqgJQ.37. Discuss the Pricing in the context of retailing.

[aQ>oqcJ Ho$ H§$Q>oŠñQ> _| àmBqgJ na MMm© H$s{OEŸ&OR

Discuss the concept of Price and the importance of Pricing.àmBg H$s AdYmaUm Ed§ àmBqgJ Ho$ _hËd H$s MMm© H$s{OEŸ&

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FACTORS INFLUENCING RETAIL PRICES

[aQ>ob àmBgog H$mo à^m{dV H$aZo dmbo H$maHQ.38. Discuss the factors including the retail prices.

[aQ>ob àmBgog H$mo àm{dV H$aZo dmbo H$maH$m| H$r ì¶m»¶m H$s{OE&OR

What are factors which influence the retail prices?do H$maH$ ³¶m h¢ Omo [aQ>ob àmBgog H$mo àm{dV H$aVo h¢?

PRICING STRATEGIES/ àmBqgJ ñQ>oQ>oOrgQ.39. What is the relevance of Pricing Strategy in the overall retail marketing mix?

EH$ g§nyU© [aQ>ob _mH}$qQ>J {_Šg H$m àmBqgJ ñQ>oQ>oOr go Š`m g§~§Y h¡?OR

What are the various retail Pricing Strategies? Discuss any three PricingStrategies in retailing.{d{^Þ [aQ>ob àmBqgJ ñQ>oQ>oOrg H$m¡Z-H$m¡Z go hmoVo h¢? [aQ>oqbJ _| {H$gr ^r VrZ àmBqgJñQ>oQ>oOrg H$m dU©Z H$s{OEŸ&

CONTROLLING COSTS/ bmJVm| H$m {Z¶§ÌUQ.40. How to control the costs in the retail business?

[aQ>ob {~OZog ‘| bmJVm| H$m {Z¶§ÌU H¡$go H$a|?OR

Taking the present scenario, what measures can be taken to control costs inthe retail business.dV©‘mZ n[aÑí¶ H$mo boH$a [aQ>ob {~OZog ‘| bmJVm| H$m {Z¶§ÌU H$aZo Ho$ {bE ³¶m Cnm¶ {H$¶o OmgH$Vo h¢?

REVIEW QUESTIONS

UNIT-5 Retail Space Management and CRMRETAIL SPACE MANAGEMENT/ [aQ>ob ñnog _¡ZoO_|Q>

Q.41. Discuss how to manage the retail store space? {ddoMZm H$s{OE {H$ [aQ>ob ñQ>moa ñnog H$mo H¡$go _¡ZoO H$a|Jo?

ORWrite a short note on: Retail Space Management.g§{jßV {Q>ßnUr {b{IE… [aQ>ob ñnog _¡ZoO_|Q>&

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STORE DESIGN AND LAYOUT/ ñQ>moa {S>OmBZ Ed§ boAmCQ>Q.42. Write a note on Importance of Retail Store Layout in Semi-urban location.

AY©ZJar¶ ñWmZ na [aQ>ob ñQ>moa boAmCQ> Ho$ ‘hÎd na EH$ {Q>ßnUr {b{IE&OR

In what way store design and layout are important in retail marketing?[aQ>ob _mH}$qQ>J _| ñQ>moa {S>OmBZ VWm boAmCQ> {H$g Vah go Amdí`H$ hmoVo h¢?

POP DISPLAYS/ POP {S>ñßboQ.43. What is the role of POP displays in Indian retailing sector?

^maVr` [aQ>oqbJ goŠQ>a _| POP {S>ñßboO H$s Š`m ^y{_H$m h¡?OR

Write a short note on POP Displays./ POP {S>ñßbo na g§{jßV {Q>ßnUr {b{IE&

LOGISTICS MANAGEMENT/ bm°{OpñQ>Šg à~§YZQ.44. What do you understand by logistics management?

bm°{OpñQ>Šg à~§YZ go Amn Š`m g_PVo h¢Ÿ&OR

How are retailers and vendors benefitted by trends in logistics management?bm°{OpñQ>Šg _¡ZoO_|Q> Ho$ éPmZm| go [aQ>obg© VWm doÝS>g© {H$g àH$ma bm^m§{dV hmoVo h¢Ÿ&

RELATIONSHIP MARKETING STRATEGIES/ [acoeZ{en _mH}$qQ>J ñQ>oQ>oOrgQ.45. With an appropriate example, explain how customer intimacy can be a

differentiating factor in retailing?EH$ C{MV CXmhaU Ho$ gmW `h ~VmB o {H$ J«mhH$ Ho$ gmW AmË_r`Vm [aQ>oqcJ _| EH$ {d{eï>H$maH$ H¡$go hmo gH$Vm h¡?

ORWhat are the strategies in Relationship Retailing?[acoeZ{en [aQ>oqcJ _| ñQ>oQ>oOrg Š`m hmoVr h¢?

CREDIT MANAGEMENT/ H«o${S>Q> _¡ZoO_|Q>Q.46. What is the meaning of credit management in terms of retailing?

[aQ>oqbJ Ho$ AW© _| H«o${S>Q> _¡ZoO_|Q> H$m Š`m AW© h¡?OR

Write a short note on: Credit Management.g§{jßV {Q>ßnUr {b{IE… H«o${S>Q> _¡ZoO_|Q>&

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CRISIS MANAGEMENT/ H«$mB{gg _¡ZoO_|Q>Q.47. What do you understand by Crisis Management?

H«$mB{gg _¡ZoO_|Q> go Amn Š`m g_PVo h¢?OR

Write a short note on: Crisis Management.g§{jßV {Q>ßnUr {b{IE… H«$mB{gg _¡ZoO_|Q>&

CUSTOMER RELATIONSHIP MANAGEMENT:CONCEPT, HISTORY, PURPOSE, BENEFITS AND DISADVANTAGES

H$ñQ>_a [aboeZ{en _¡ZoO_|Q>: AdYmaUm, B{Vhmg, CX²Xoí`, bm^ VWm hm{Z`m§Q.48. How concept of CRM is relevant in current scenario?

dV©‘mZ n[aÑí¶ ‘| CRM H$s AdYmaUm {H$VZr àmg§{JH$ h¡?OR

Define Customer Relationship Management. What are the benefits of CRM toOrganizations?H$ñQ>‘a [aboeZ{en ‘¡ZoO‘|Q> H$mo n[a^m{fV H$s{OE& g§JR>Z H$mo CRM Ho$ ³¶m bm^ h¢?

CRM PHASES/ CRM MaUQ.49. Discuss various phases of customer relationship management.

H$ñQ>_a [aboeZ{en _¡ZoO_|Q> Ho$ {d{^ÝZ MaUm| H$s {ddoMZm H$s{OE&OR

Write a short note on: CRM Phases./ g§{jßV {Q>ßnUr {b{IE… CRM MaU&

CRM PROCESS/ CRM à{H«$`mQ.50. Briefly explain important steps of CRM process.

grAmaE‘ à{H«$¶m Ho$ ‘hÎdnyU© MaUm| H$mo g§jon ‘| g‘PmB¶o&OR

Briefly explain various steps involved in CRM process.grAmaE‘ à{H«$¶m ‘| gpå‘{bV {d[^ÝZ MaUm| H$m g§{jßV dU©Z H$s{OE&

REVIEW QUESTIONS

T-20 QUESTIONS

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BRILLIANT’S®

MBASEMESTER- 2nd

According to New SyllabusRani Durgawati University, Jabalpur

RetailManagement

AmXaUr¶ {ejH$JU Ed§ {dÚm{W©¶m|,nwñVH$m| ‘| àíZm| Ho$ AmJo h‘Zo {g’©$ df© CëboI {H$¶m h¡& àíZ H$ht ZH$ht {H$gr ¶w{Zd{g©Q>r ‘| {dÛmZ àmÜ¶mnH$m| Ûmam narjm ‘| nyN>o J¶o h¢ AV:do àíZ ñdV: hr ‘hÎdnyU© àíZ hmo J¶o h¢&


_mm H$s JR>ar _| gnZm| Ho$ _hc

h_mao Jm§d _| EH$ \$H$sa Ky_m H$aVm Wm, CgH$s g\o$X c§~r Xm‹T>r Wr Am¡a hmW _| EH$ _moQ>m S>§S>m

ahVm WmŸ& {MW‹S>m| _| {cnQ>m CgH$m T>rcm-T>mcm Am¡a Pw[a`m] go âm ~w‹T>mno H$m eara AnZo gmW _m`m

H$s EH$ JR>ar {cE ahVm WmŸ& dh ~ma-~ma Cg JR>ar H$mo ImocVm WmŸ& Cg_| CgZo ~‹S>o OVZ go a§JrZ

H$mJO cnoQ>H$a aIo WoŸ& {Og Jcr go dh {ZH$cVm, Cg_| a§JrZ H$mJO {XIVm Vmo ~‹S>r gmdYmZr go

dh Cgo CR>m coVm, {gcdQ>m| na hmW \o$aVm Am¡a CgH$s JS²>S>r ~ZmH$a aI coVmŸ& {\$a dh {H$gr

XadmOo na ~¡R> OmVm Am¡a H$mJOm| H$mo {XImH$a H$hm H$aVm, ò _oao àmU h¢Ÿ& H$^r H$hVm, ò énE h¢Ÿ&

BZgo Jm§d Ho$ {Ja aho AnZo {H$co H$m nwZ{Z©_m©U H$amC§JmŸ& {\$a AnZr g\o$X Xm‹T>r na hmW \o$aH$a

ñdm{^_mZ go H$hVm, Cg {H$co na h_ma P§S>m \$hamEJm Am¡a _¢ amOm ~Zy§JmŸ& Jm§d Ho$ ~mcH$ Cgo KoaH$a

I‹S>o hmo OmVo Am¡a h§gm H$aVoŸ& d`ñH$ Am¡a d¥Õ cmoJ CgH$s {Iëcr C‹S>mVoŸ& H$hVo, nmJc h¡, V^r Vmo

a§JrZ aÔr H$mJOm| go {H$co ~ZdmZo H$s ~mV H$a ahm h¡Ÿ& EH$ {XZ Cgo XoIH$a _wPo AZw y{V hþB© {H$

\$H$sa Omo Hw$N> H$aVm Wm Am¡a H$hVm Wm, dh AnZo {cE Zht, h_mao {cE WmŸ& \$H$sa H$mo ^cm {H$co

Am¡a amOm ~ZZo go Š`m coZm-XoZm Wm ! co{H$Z dh h_ g§gma Ho$ àm{U`m| go _mZmo H$hVm Wm, Vw_ g~

nmJc hmo, Omo _m`m _| {cnQ>o Vah-Vah Ho$ {H$co ~ZmVo Am¡a amOm ~ZZo Ho$ gnZo XoIVo ahVo hmoŸ& dh

\$H$sa Jcr-Jcr, Ka-Ka, Ky_H$a H$hVm Wm {H$ Bg OrdZ _o| H$mJO Ho$ {H$co _V ~ZmAmo, Cg {H$co

Ho$ amOm _V ~Zmo, OrdZ Ho$ __© H$mo g_PmoŸ& Eogo \$H$sa h_mao Jm§d _| hr Zht, ha Jm§d _| Am¡a ha eha

_| Ky_Vo h¢, na h_Zo AnZr Am§Im| na nQ²>Q>r ~m§Y aIr h¡ Am¡a H$mZ ~§X H$a {cE h¢Ÿ& Bgr go Z h_

CÝh| XoI nmVo h¢, Z CZH$s AmdmO gwZ nmVo h¢Ÿ& dmñVd _| nmJc do Zht, h_ h¢Ÿ&

brilliant’s code no. r-mba-016-2019 retail management conte…mats, e-tailing, importance of...

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