brightroll introduces: the most interesting media buyer in the world
DESCRIPTION
BrightRoll unveiled “The Most Interesting Media Buyer in the World” during a recent iMedia agency summit. This presentation given by CEO Tod Sacerdoti highlighted the digital video industry in 2011 while looking ahead to 2012. To keep the session fun and irreverent, BrightRoll paid homage to the iconic Dos Equis character known only as “The Most Interesting Man in the World.” The BrightRoll character shared pithy quotes about the world of the digital media buyer. For more of what makes this media man most interesting, check out this recent video footage at www.youtube.com/brightroll complete with more notable quotes from the man himself.TRANSCRIPT
AboutBrightRoll
SCALE
TECHNOLOGY
RESEARCH
AboutBrightRoll
SCALE• #1 video network
110M (US) / 160M (global) uniques 3.6B online / 600M mobile pre-roll impressions per month
TECHNOLOGY• BRIQ: 5 years of video ad platform development
• BRX: 100+ networks use our exchange to run video
AboutBrightRoll
RESEARCH• Over 360+ research reports conducted annually
• New offerings including BluePrints & custom analytics
AboutBrightRoll
PUBLISHERS
BEG ME to CALL about
DISCREPANCIES
because they MISS ME.
2011Trends
1. Increased Reach
2. More Sophisticated Buying
3. Publishers vs. Aggregators
I don’t CUT THROUGH
CLUTTER,
it SIMPLY MOVES out
OF the WAY.
• Video ad volume is greater than video content
• 7+ B total US monthly video ad impressions
Reach Was Solved!
Rise of the Aggregators
Q4 '10 Q1 '11 Q2 '11 Q3 '116
7
8
9
10
11
12
13
14
10.410
1110.7
7.4 7.2
9.2
12.7
Top 10 Online Publishers vs. AggregatorsTotal Ad Videos Served (billions)
Aggregators• BrightRoll• Tremor Video• Adap.tv
Publishers• Hulu• MTV Networks Online• MTVN Tribes
I know WHICH 50% of
ADVERTISING
WORKS,
the 50% I BUY.
From Buying to Buying Smart
BrightRoll VideoRank: 5X performance, a mere 4% increase in cost
• 38% more likely to complete
• 586% more likely to click through
• 565% more likely to roll over
I don’t NEED
a ROADBLOCK
to STOP TRAFFIC.
1. Growth of Platforms
2. Maturity of Audience Buying
3. Online & Mobile Become One
4. Research = Performance
2012 Trends
I don’t BID in
REAL TIME
because EVERYONE
WAITS FOR my BID.
Technology Platforms• RTB
• Data & Measurement Integration
• Optimization
I AM so INTRIGUING
my VIEWERS NEVER
RETURN to CONTENT.
Audience Buying Grows
• BrightRoll ShopperConnect – NielsenCatalina Solutions
• BrightRoll TAG – the first audience guarantee
Mobile is Digitaland Massive
INVENTORY• Rise of non-traditional inventory sources
AD UNITS• Interactive pre-roll
RESEARCH• Proving the value of the media
MY CAMPAIGNS are so VIRAL,
VACCINES were
CREATED to HALT
their GROWTH.
The Right Research
• BrightRoll Client Dashboard
• BrightRoll Video BluePrint
Manages 3.6 billion video ads, representing 1 out of every 2 US video ads monthly
Generates 600 million mobile pre-roll video impressions monthly
Conducts 360 advertising research reports annually
3.6
600
360
BILLION PRE-ROLL VIDEO ADS
MILLION MOBILE PRE-ROLL VIDEO ADS
RESEARCH REPORTS
Reaching more than 160 million monthly unique viewers globally, BrightRoll enables advertisers to execute smart digital campaigns across a massive pool of web and mobile inventory.
Proprietary technology, full site disclosure, detailed reporting and flexible targeting provides brands and their agencies with the reach, frequency and scalability to achieve campaign goals.
The world’s largest video advertising network.
