bright shiny object ii: wearables and the internet of things

Copyright © 2017 Proof Advertising, LLC. All Rights Reserved. Confidential.PROOF CONFIDENTIAL

Bright Shiny Object II:

Wearables and The Internet of Things

Agency Snapshot

Based in Austin

Established in 2010

125 employees

Full service agency

@proofadv @lytran

AdvertisingAge SMALL AGENCY OF THE YEAR: 2016, 2014 & 2012


UnderArmour HealthBox

3

Why should wearables be taken into consideration?

123 million wearables were sold in 2016. CCS Insight predicts 411 million wearables devices in 2020


Snapchat's Spectacles

4

Millennials now leading overall wearables adoption

Copyright © 2017 Proof Advertising, LLC. All Rights Reserved. Confidential.PROOF CONFIDENTIAL 5

Google Gear

Google cheap cardboard devices 5 million+

RELEASED 5.15.2014 RIP 1.15.2015

RELEASED 6.25.2014

FILED 2013. JUST AWARDED PATENT


Beoncam 360° Panoramic /190° Hemispheric Camera Watch

6

12% of US consumers own a Smartwatch according to Kantar 20.1MM Apple Smartwatches + 19MM Samsung Smartwatches

Consumers A35-49 more likely to wear smartwatches


IoT @theWheel

7


IoT @Home

8

Year of The Voice


With 5G Tech, The Internet Of (20.8 Billion) Things Will Be Realized

9


Ready to Wearables?

10


Ready to Wearables?

11

WEARABLES & IoT DEMO: A35-44 (38 MEDIAN AGE)

Slight skew towards early adopter males

Tech savvy owning a minimum of 2 devices

Inclined to have 2+ social platforms

Active lifestyle and lives in an urban setting

Substantial disposable income

Heavily connected throughout the day with morning skew


Ready to Wearables?

12

THIS IS THE NEXT FRONTIER OF VIDEO:CONTENT

By 2020, the Internet of Things will be essential to daily living from wearables to smart devices all around us.

This is delivery to target audiences on at least 6 new "screens" bringing true new meaning to multi-touch points


Ready to Wearables?

13

BENEFITS

Available to select brands at a certain spend levels

building research around different verticals (Health,

Sports, Automotive). Video campaigns delivered on

watches, screens in driverless cars and even on home

appliances. Campaigns does not require custom or

special assets outside what would normally be

provided for a video campaign

OFFER

Unique opportunity to

help shape next gen

branding. The data

would be studied in joint

partnership with

Wharton University and

University of Texas

METRICS

User engagement

such as

Dwell Time,

Clicks, Shares,

Completions,

Replays,

Brand Uplift

@proofadv @lytran

AdvertisingAge SMALL AGENCY OF THE YEAR: 2016, 2014 & 2012

bright shiny object ii: wearables and the internet of things

Presentations & Public Speaking