cleanairpartnership.files.wordpress.com bright green future report draft greenest city action plan...
TRANSCRIPT
In early 2009, Mayor Gregor Robertson formed
the Greenest City Action Team (GCAT) to
determine how Vancouver can become the
greenest city in the world by 2020.
Local experts in:
Climate protection
Transportation
Land use
Green energy
Food security
Finance
Biodiversity
Economic development
Environmental health
The Bright Green Future
Report laid out the ground
work for the Action Plan,
including ten long term goals
A Bright Green
Future Report
Draft Greenest
City Action Plan
Feb 2009 Feb 2010 June 2010 Oct 2010 Dec 2010 Jan 2011
Greenest City Timeline
Spring 2011
• Council Adopts
Ten Long-Term
Goals, directs
staff to create
implementation
report
• GCAT tasked
with creating
greenest city
vision and quick
starts
• Talk Green to Us
launches at Pecha
Kucha (Phase 1
public consultation)
• Working Groups
established
• External Advisory
Committees formed
Phase 1 Phase 2 Phase 3
• Ideas Slam, Open
House, Phase 1
consultation closes
• Working
Groups finish
draft Greenest
City Action Plan
• Talk Green
Vancouver launches
(Phase 2 public
consultation)
• 2020 Targets
approved by
Council (Jan 20,
2011)
• Final Action
Plan goes to
Council for
approval
• Implementation
continues
Spring 2011
Implementation Greenest City
Action Team
Talk Green
Vancouver
Greenest City
Action Plan
Talk Green to Us
Internal Working Groups
External Advisory
Committees
Zero Waste
Green Economy
Green Buildings
Climate Leadership
Green Mobility
Access to
Nature Lighter Footprint
Clean Water
Clean Air
Local Food
Public input/
dia
logue
EAC
EAC
EAC
EAC
EAC
EAC
EAC
EAC
EAC
EAC
GC2020 Steering
Committee
(Working Group Chairs)
o Educate & communicate recommended
actions
o Collect feedback on the draft plan and
gauge level of support
o Reflect back public comments
o Build support for, and ownership in, the
final plan
o Get/keep stakeholders and staff engaged for
implementation
o Set expectations
o Broaden reach
o Model a different kind of City-led public
engagement process
Phase two engagement methods
Co-hosted/organized workshops, dialogues
and events
Presentations
Webinars
DIY consultations
Unconference (including Wiki and webinar)
Student involvement, collaboration (SFU
Undergraduate Semester in Dialogue, John
Oliver Secondary, UBC scholars)
Multicultural Roundtables
Internal staff engagement
Illustrated videos
Online, social media tools
Sought advice
Worked with community groups and local leaders
Translated illustrated videos
Engaged ethnic media (talk shows, print and radio ads)
Co-organized multicultural community roundtables
35,000+ people have participated
9,000+ people with a high level of engagement
Phase 1+2 Public Engagement Activities Metric
Number of unique ideas from P1 online forum 726
Number of registered users from P1 and P2 online forums 3,414
Number of votes from P1 online forum 28,026
Number of comments from P1 & P2 online forums 2,262
Number of visitors to websites 35,979
Number of cities visiting website 1,600+
Number of people on our mailing list (as of June 1, 2011) 2,358
Total video views (as of June 1, 2011) 25,940
Twitter followers (as of June 1, 2011) 4,514
Facebook fans (as of June 1, 2011) 2,298
In person outreach at events (P1 & P2) 6,045
Direct mail (letters to community organisations) ~1,200
Innovative use of methods
Collaborating with other organisations
Two-way dialogue and transparent discussion
Connecting online and in person events
Hard to determine who we were engaging
Ideas vs. feedback
Need for coordinated City engagement
Time intensive, requires responsive staff
Need for a social media policy
Start with a vision
Set ambitious targets
Develop the plan with an integrated, cross-
departmental approach (break down silos)
Engage residents in a forward-looking vision
Find quick wins to kick off implementation
Work with networks of networks
Test new methods of engagement
We’ve completed 80% of the priority actions in
the original GCAP report. This summer we
will be finalizing a plan for the next set of
actions.
This summer we will launch a Greenest City
refresh with a focus on storytelling