Ceara ElliotOUGD303Final Major Project

Book CoversBoard 1Brief 6

This brief was written to give the chance to design a series of book covers that all related with a theme, and worked well together as a set. I wanted to keep the design minimalist, and focused mainly on symbolic imagery and colour.

Ceara ElliotOUGD303Final Major Project

Book CoversBoard 2Brief 6

The books themselves were designed and devloped alongside the theme ‘great books becoming great films’. I chose the books, The Sheep - Pig, One Flew over the Cuckoo’s Nest, Million Dollar Baby, Rita Hayworth and The Shawshank Redemption, The Green Mile and Lord of the Flies. The designs for each book focuses on a simple, black, bold image that is symbolic with the

story. The illustrations run throughout the front and back of the covers. Their publishers are Penguin, and on the back of each cover is a significant quote from the book that helps lure the reader into wanting to read more. I entered ‘One Flew over the Cuckoo’s Nest’ into the Penguin Book Cover competition.

I S B N 978-0-141-04942-7

9 7 8 0 1 4 1 0 4 9 4 2 7

Cover design U.K.: £00.00 CAN.: $00.00 U.S.: $00.00

P E N G U I N Fiction

NEW B FORMAT.indd 1 22/09/2011 14:41

Tyrannical Nurse Ratched rules her ward in an Oregon State mental hospital with a strict and unbending routine, unopposed by her patients, who remain cowed by mind-numbing medication and the threat of electric shock therapy. But her regime is disrupted by the arrival of McMurphy – the swaggering, fun-loving trickster with a devilish grin who resolves to oppose her rules on behalf of his fellow inmates. His struggle is seen through the eyes of Chief Bromden, a seemingly mute half-Indian patient who understands McMurphy’s heroic attempt to do battle with the powers that keep them imprisoned. Ken Kesey’s extraordinary �rst novel is an exuberant, ribald and devastatingly honest portrayal of the boundaries between sanity and madness

One Flew Over The Cuckoo’s Nest

Ken Kesey

“What are we doing in here, Chief? Huh? What's us two guys doing in this goddamn place? Let's get out of here. Out.”

McMurphy

On

e Flew O

ver The C

uckoo’s Nest

Ken

Kesey

Ceara ElliotOUGD303Final Major Project

Book CoversBoard 3Brief 6

THE

GREAT BOOK

GREAT FILM

SEASON

The event is called ‘The Great Book Great Film Season’. To support the event, there would be promotional posters informing viewers about the event and also directing customers to their nearest Waterstones. The poster is slightly slimmer in width, as its context wouldn’t have to ensure it being a standard format. There would also be ebooks available to download from

the Waterstones website, that would be themed gently with an aspect of the cover to infuse a little of the design onto screen. Each week the website design would be updated to suit the book that is launched that week.

THE

GREAT BOOK

GREAT FILM

SEASON T

his Week -

One Flew Over

The Cuckoo’s Nest

wWaterstones

Season runs for six weeks, films are not sold at the retailing store. Books issued from previous weeks are still available in srore after their official launch.

Ceara ElliotOUGD303Final Major Project

Book CoversBoard 4Brief 6

The ebook that customers could buy and instantly download would be interactive, in a way that links to the cover of the design. Seeing as the customer wouldn’t be able to see the design, as opposed to if they were to buy the book, I wanted to incorporate a subtle element into the touch screen issue. The design is simple, yet significant, the reader needs to drag the bird

from one corner to the other corner in order for the page to turn. This is available for all the books featured in the season, with different interactions that enable the page to turn.

Ceara ElliotOUGD303Final Major Project

Book CoversBoard 5Brief 6

There are also a few complimentary products and packaging to help build the season into something a bit more substantial. For the launch of ‘One Flew over the Cuckoo’s nest’, a book mark and diary are also available to purchase. The book mark is a simple, clean design, relating to the book cover’s design. I chose to design and sell a diary alongside this particular book due to it’s

relevance with the story. The book is written through the writer’s perspective, in a sort of biographical way. I felt a diary would be a strong, and meaningful product to sell with the novel. Each book would have it’s own, unique bookmark that, in terms of design, runs consistently throughout.

THE

GREAT BOOK

GREAT FILM

SEASON

THE

GREAT BOOK

GREAT FILM

SEASON

I S B N 978-0-141-04942-7

9 7 8 0 1 4 1 0 4 9 4 2 7£5.99Diary 2012

“Good writin' ain't necessarily good readin'.”

THE

GREAT BOOK

GREAT FILM

SEASON

Ceara ElliotOUGD303Final Major Project

Book CoversBoard 6Brief 6

The in store design for the launch of ‘One Flew over the Cuckoo’s Nest’ was designed through the concept that was a combination of the book cover’s imagery and how it could be situated in the store. The window display would start off the story, with the large imagery spread across the windows, with the glass whitened out. Within the store the wavey line leads to the area in which

the books sit in their context. The image is completed with the bird appearing to be flying over a basket of books which represents a nest. There are also paper bags, individually designed for each book launch. I wanted to use paper bags, as I feel they are classic and simple, once again suiting the book designs.