brief study on volkswagen and its business work
TRANSCRIPT
WELCOMEBY: SWARAJ MANE
Brief Study On Volkswagen And Its Business Work.
International Business (I.B) Meaning: Expanding the business worldwide. Ways:
1) Exporting
2) Turnkey Projects
3) Licensing
4) Franchising
5) Joint-Ventures
6) Wholly Owned Subsidiary
VOLKSWAGEN Parent Group: Volkswagen
Group Portfolio: Volkswagen, Audi,
Seat, Skoda, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Skania
Production output:5,771,789 units (2012)
Revenue: €103.942 billion (2012)
Profit: €21.7 billion (2012)
Industry: AutomotiveFounded: 28th May, 1937Head Quartered: Wolfsburg,
GermanyArea Served: WorldwideKey People:
Martin Winterkom: Chairman of the
Board of Management
Ferdinand Piech: Chairman of Volkswagen Supervisory Board
Products: Automobiles Luxuries Vehicles
HISTORY 1937-45: “People’s Car” Project• Ferdinand Porche (Volksauto)• Adolf Hitler (Investor)• KdF-Wagen (Kraft durch Freude);
Strength through Joy• Volkswagenwerk• Presented Hitler- Type 1 Cabriolet• War time model- Type 82 (Bucket
Car) 1945-48: British Army (Mj. Ivan
Hirst)• Max. production 10%• 1946: 1000 cars/mnth.• 2nd World War era- “Volkswagen” 1948: West German Regeneration• Control of West German Govt.• Type 2- Commercial Vehicle• Entry in US- “Victory Wagon”
HISTORY• Volkswagen America (April 1955)• Standard sales and service• Type 1- VW Beetle VW Canada:• Canadian Motors Ltd (10 July 1952) • Order of 12 vehicles, (3) model 1C,
(3)11GS, (2) 24A-M51, (1)21A, (1) 23A, (1) 22A and one Ambulance.
• Exhibited in “Canadian National Exhib.”
• Volk. Plant on Scarboro's Golden Mile.
Volkswagen Expansion: • Advertising campaigns by New York
advertising agency • American exports, Innovative
Advertising• 1972 World Production Record• Beetle, Squareback, VW Type 3
Notchback..
Volk’s Innovations Continues…
Volks. Passat (1973-77)
Volks. Polo (1975-79)
Volks. Golf (2000)
Volks. New Beetle 3rd Gen. Volks. Scirocco 6th Gen. Volk. Golf
Achievements World Car of the Year:• 2009 – Volkswagen Golf• 2010 – Volkswagen Polo• 2012 – Volkswagen Up!• 2013 – Volkswagen Golf European Car of the Year:• 1992 – Volkswagen Golf• 2010 – Volkswagen Polo• 2013 – Volkswagen Golf
The Volkswagen Jetta TDI: "Green Car of the Year" award from Green Car Journal (2009).
2011, Volkswagen: “The most IIHS Top Safety Pick” award.
The Volkswagen Passat NMS: “Motor Trend Car of the Year” (2012).
The Volkswagen Jetta (world record): The fastest hybrid car at 187 mph (2012).
The Volkswagen XL1: The most fuel-efficient production car in the world (2013).
OPERATIONS A large international corporation in different worldwide markets
and countries. Volkswagen is currently Europe's largest automaker. For a long time, Volkswagen had market share over 20 percent. In 2010, Volkswagen: record sales of 6.29 million vehicles, with
its global market share at 11.4%. Volkswagen's core markets include Germany and China. In 2008, Volkswagen : Third largest automaker in the world. As of 2012, Volkswagen: Second largest manufacturer
worldwide. Volkswagen has aimed to double its US market share from 2%
to 4% for the year 2014. Aiming to become, the world's largest car maker by 2018.
VOLKSWAGEN GROUP
Commercial Vehicles
Worldwide Presence
Wolfsburg, Germany
Mexico Slovakia China India Indonesia Russia Malaysia Brazil
Argentina Portugal Spain Poland Czech Republic Bosnia Herzegovina South Africa
Home Country:
Host Countries:
VW Group’s Two Primary Divisions:Automotive DivisionFinancial Services DivisionApt. 340 subsidiary companies.Operations in 150 countries.100 production facilities across 27 countries.It holds a 19.9% non-controlling shareholding in Suzuki.Two major joint-ventures in China FAW-Volkswagen and Shanghai Volkswagen.
Volks. Chakan Plant in Pune Plant Occupies 575 acres
area. Plant Investment Rs. 3800
Crore by VIPL. Production Capacity: 130,000
/ year. Plant shared by SIPL
manufacturing Skoda Rapid. Models Manufactured
Includes:• Volks. Polo• Volks. Vento• Volks. Passat• Skoda Rapid
Volks. Chakan Plant in Pune Sells products viz.
Volkswagen Group Sales India Pvt. Ltd. based out of Mumbai.
Fan club: Volkswagen Fans Club Community Website (24th march. 2012).
Volkswagen India appointed:
• Thierry Lespiaucq as its new managing director from May 1, 2014.
• Mahesh Kodumudi, the president and managing director of Volkswagen India will now be the group chief representative.
Targets Sales
