Elliot McKellar OUGD303 - FMP

Brief 4- Spaces Exhibiton Concept/Direction 01/07

Transcending to Outer Space Curating the relationship between graphic and spatial design. Inspired by my dissertation, This project explores the significance of spaces in graphic Design. The brief was to create an identity, promotional material and other appropriate collateral for the exhibition, targeted at working professionals in the design industry, exhibition curators and design students.

The exhibition has been proposed to take place at the design museum in London and the content has been curated by myself, the content proposed and featured in the program and catalogue all have works which I believe would suit the identity and purpose of the exhibition

SPACES

Transcending to Outer Space Curating the Relationship Between Graphic and Spatial Design. Design Museum 30.12 _ 12.09.34

Spaces; Exhibition.

The Skewed square for the logo is a reference to Kasmir Malevich's White on White painting, Malevich was one of the first artists to use whiteness to create a spatial awareness. (reference page 20 fig:02 - In Spaces Exhibition catalogue). Deliveribles include Exhibition identity, promotional posters, exhibition catalogue and program, invites, tickets, signage and a proposed website.

Spaces Exhibition

Elliot McKellar OUGD303 - FMP

02/07

The Logo for the event can be used in a variation of itself to reinforce the ideas of the exhibition. The box of the logo stays static but the actual word 'Spaces' is scattered to communicate a sense of spatial awareness. This also bring attention to the empty space which is created within the box.

The promotional posters for the event have been designed to simply communicate the event whilst directly bringing attention to the space used in the poster, with a generous amount of balanced content with black space.

Featuring; Joe Gilmore Tauba Auerbach Jerome Saint-Loubert Bié Yann Sérandour Rafaela Drazic (boarders) Keith Robertson Brian O’Doherty Jack W. Stauffacher David Batchelor SayWhat-Studio APFEL Studio Spin Studio Nicolas Chardon Rejane Dal Bello Oliver Foulon Research and Development

Transcending to Outer Space Curating the relationship between graphic and spatial design.

S

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SIn association with the Design Museum,

London. For more info on the show visit;

www.designmuseum.org

www.spaces.exhibition.co.uk

Design Museum 30.12 _ 12.09.34

Spaces; Exhibition.

SPACES

Featuring; Joe Gilmore Tauba Auerbach Jerome Saint-Loubert Bié Yann Sérandour Rafaela Drazic (boarders) Keith Robertson Brian O’Doherty Jack W. Stauffacher David Batchelor SayWhat-Studio APFEL Studio Spin Studio Nicolas Chardon Rejane Dal Bello Oliver Foulon Research and Development

Transcending to Outer Space Curating the relationship between graphic and spatial design. Design Museum 30.12 _ 12.09.34

In association with the Design Museum,

London. For more info on the show visit;

www.designmuseum.org

www.spaces.exhibition.co.uk

Spaces; Exhibition.

Brief 4 - Spaces Exhibiton Spaces Promo Posters

These Promotional poster would be used in a variety of scales and distribution methods from A2 to A5 handouts. The Promo posters would also be placed in and around London to promote the event in such places as the underground and other popular areas. As well as inside the Design Museum in preparation to the exhibition opening.

About

Elliot McKellar OUGD303 - FMP

The exhibition catalogue also includes a copy of my dissertation, The changing interpretations of White Space and its impact on Graphic Design. The content of my dissertation is relevant to the exploration of Spaces in design as its about white space and how it impacts on design.

119pages 7.44" x 9.68" Perfect bound interior paper (80gsm weight), exterior paper (90gsm weight) Type setting - Replica Family full-colour Ink

The Spaces Exhibition catalogue features content curated and edited to the subject of spaces in design. The catalogue would act as an item for visitors to purchase at the museum in the gift shop, as a form of further reading and a more in-depth look at the content of the exhibition with exclusive interviews, workings and essays.

Brief 4 - Spaces Exhibiton Spaces Exhibition Catalogue 03/07

Spaces Exhibition Catalogue Content Specifications

Elliot McKellar OUGD303 - FMP

04/07

Public Program

Brief 4 - Spaces Exhibiton Spaces Exhibition Program

The public Program would be given to visitors on entrance to the exhibition show, it works as more of a printed introduction to the show giving information on the event its history and purpose whilst also acting as a way for the visitors to navigate through the exhibition.

The program not only introduces the exhibition but also includes a floor-plan to help visitors navigate the show. Content also gives a brief summary of some of the showcased designers and studios featured at the exhibition and also giving information on upcoming talks and events which would be proposed throughout the duration of the exhibition.

Elliot McKellar OUGD303 - FMP

05/07

The proposed website would be the holding online source to find out any information about the exhibition, with information of the Talks & Events which will be on whilst the show is open, the Public Program and external links to the sources and curated content of the exhibition will allow users to extend their knowledge further and find out more about the designers & Studios showcased.

Brief 4 - Spaces Exhibiton Online Presense & Website

The Design is consistent with other collateral the exhibition has to keep a familiarity and consistent finish to the exhibition. The copy on the site is set in two columns, but for larger imagery/content can also be pushed across the two to create One single Column. The content of the online resource would also act as an investiga-tion in to the significance of spaces in graphic design with a blog which would allows visitors and readers to comment on to create a larger community.

Spaces; Exhibition.

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SPACES

Artists/Designers

Featured Work - Joe Gilmore (Qubik) [UK] Tauba Auerbach [USA] Jerome Saint-Loubert Bié [FRA] Yann Sérandour. [FRA] Rafaela Drazic (boarders) [SPA] Keith Robertson (talk) [USA] Brian O’Doherty [IRL] Jack W. Stauffacher [USA] David Batchelor [UK] SayWhat-Studio APFEL Studio [UK] Spind Studio [UK] Nicolas Chardon [FRA] Rejane Dal Bello [BRA] Oliver Foulon [BEL] Research and Development [SWE]

There will also be professional visiting lectures covering a range of topics and insighful knowledge regarding the show and its content.

Curating - The Gallery Space / Spatialfields The Gallery offers a vast range In this opportunity to examine the relationship between graphic and spatial design,

The Content has been carefully selected by Elliot McKellar in order to show from a range of different contexts to help in the understaning and suggnificance of a spatial awareness in graphic design. The show is educational as well as visually pleaseing, The work features shows the process in some of the work that is being showcased so you can get a good understanding of how the final products look the way they do.

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SPACES

Talks & Events

#2(HB) Max Ackerman + Calvin Waterman _ #2(HB) is an installation that uses defunct billboards in downtown Providence, Rhode Island. These billboards are caught in limbo. Previously serving as an advertisement platform along Interstate 195, their future is now undetermined, a result of the decade long IWAY project, the re-routing of I-195 in Providence.Our urban landscape is constantly changing, we adapt by taking a detour on the commute to work, or forcing a new trail through the grass when a sidewalk is blocked. We don’t acknowledge what these changes mean because we must disconnect from our landscape in order to move through it efficiently. A billboard off the highway becomes a weightless message floating in the sky, as we completely forget about the underlying structure of steel, lights and electricity that support it. Yann Sérandour The Ins & Outs of the White Cube _ Inspired by Sérandour work in the gallery space he has been invited to give a lecture exploring what the gallery

1. Max Ackerman + Calvin Waterman billboards in the city.

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SPACES

Talks & Events

Activities for Families Sunday 10th April 2012, 2pm - 4.30pm Sunday 1st May 2012, 2pm - 4.30pm Boarers and outer space Kids £4.50. (aged 5-14)

T: 020 7940 8783 E: tickets@designmuseum.org Spatial Design, design a cube. interior, exteririor. Bring the whole family along to the design museum for an exciting day of activities and fun workshops, gallery tours, games and competitions. Family day activities are free with museum entry. _ Poster Competeition Children ages 6 - 11 Would you like to design like some of the designer exhibiting at the exhibition? We want kids to have a go at designing a poster which promotes the exhibition . - Use of maximum of 3 colours. - Poster can be up to A3 format. - Use a maximum of 2 images on your poster. The deadline for the competition is Monday 10th June. Don’t forget to put your name, age and address on the back of the poster. Then sent it to Sarah Sheerman-Chase, Design Museum, Shad

Further Reading _ Robertson, K. (1994a) White Space: When Less Is More in Bierut, M. et al. eds. Looking Closer: Critical Writings on Graphic Design Allworth Press New York pp61-65 _ Kristin Cullen, 2007, Layout workbook: a real-world guide to building pages in graphic design, Rockport Publishers, (p72-73) _ David Batchelor and Jonathan Rée, 2010, ‘Nothings’, in Found Monochromes, Vol. 1, 1–250, 1997–2006, Ridinghouse: London, UK. 2010, p. 297-99.) _ David Batchelor, 2000, Chromophobia, Reaktion Books LTD, London. p19. p.22 p.21 _

Ellen Lupton, 2004, Thinkin with type: a critical guide for designers, writers, editors and stidents, 2nd ediotion, Princeton Architectural Press (16 Sep 2004) p. 180 _ Brian O’Doherty, 1999 , Inside the white cube: the ideology of the gallery spaceexpanded edition, Lapsi Press San

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SPACES

Spaces

Online Presence

Elliot McKellar OUGD303 - FMP

06/07

Each sign is set with the Spaces logo-type, Followed by a title linking to the appropriate showcase its directing to. 'A Transitional Space' .. Using wording like this throughout the signage makes for a consistent, familiar and identifiable system of direction.

Black Acyrilic & White Acyrillicw/laser-cut type on black with white acyrillic attached underneath, to give a sense of depth and spatial consideration.

A proposed way-finding/Signage system to allow visitors to navigate around the exhibition. The signage system had to be easy to follow as it serves the most functional purpose of directing visitors around the show.

Brief 5 - Spaces Exhibiton Wayfinding & Signage

SPACES

A Transitional Spac e

Inside Inside the Whit e CubeAn Overprinted Edition

Jérôme Saint-Loubert Bié & Yann Sérandour

SPACES

→A Curation of Space

Spin Studio Design for Exhibition Wim Crouwel: A Graphic Odyssey

SPACES

↑A Spatial Space

#2(HB) Max Ackerman + Calvin Waterman The Scale of design and its potential

SPACES

→A Curation of Space

Research and Development Giving space an identity The Gallery Space & Spatialfields.

SPACES

↙A Concious Space

Joe Gilmore (Qubik) - Designing W/ Space Tauba Auerbach - Folds

SPACES

↙A Boarder of Space

Rafaela Drazic (boarders) A Platform for spatial experimentation Thinking with Space

SPACES

↗A Multi-Level Space

SayWhat-Studio The changing interpretations of white space and its impact on graphic design.

SpecificationsExhibition Signage

Elliot McKellar OUGD303 - FMP

07/07Brief 5 - Spaces Exhibiton Spaces - Large Scale Promo

Transcending to Outer Space Curating the relationship between graphic and spatial design.

30.12 _ 12.09.34

Spaces; Exhibition.

SPACES

Above is a proposal for a large scale promotion to be used at the Design Museum, As the Design Museum is the proposed venue for this event I have proposed a large scale promotion for the spaces exhibition on the side of the London based museum. The large scale external promotion would follow the same direction as the identity for Spaces, clear precise and effective.

Large Scale Promotion