brief 4 1984

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Baljeet kaur samra / OUGD303 / Final Major Project /

Page 01 of05BRIEF

Using the research gathered from my dissertation to raise awareness about

Operation Bluestar which took place in India in 1984, through Amnesty

International by creating a promotional pack that is sent out to Amnesty

subscribers encouraging them to be a part of the campaign.

CONCEPT

As the main focus of the campaign is about the media blackout and how it impacted

people nding out about the attack it made sense to make all of the available

imagery over pixelated to emphasise it. Orange is used throughout the design, as

this is a signicant colour of importance to Sikhs.

DELIVERABLES

12 Page publication / Flyers / Membership & Donation form / Posters /

Thank you letter / Printed Envelopes / Website Proposal

BRIEF 4 / 1984 amnesty international

brief

concept

dELIVERABLES

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Publication

The publication needed to be quite simple, it had to instantly attract someones

attention and encourage them to want to know more about Operation Bluestar and

to attend the remembrance march in London on the 9th June. It includ es key facts

and information about the attack and the aims set by Amnesty.

FORMAT & STOCK

A total of 12 pages for the A 5 publication, 170gsm Matt stock printed and bound by

doxdirect.com. I chose to get some unbound at these included trace pages, and

bound this myself, these were to be sent out in the bubble bags which included 10

posters and 50 yers which could be distributed by the subscriber.

Page 02 of05

Publication

Format & stock


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Distribution

The packs would be sent out to Amnesty International subscribers who are

keen to help stop human rights abuse. They will also be distributed at Amnesty

International events across the UK and a PDF version will be available online.

Packaging

As there are two slightly different publications, one pack which is a simple C5

orange envelope would just include the publication and 1 poster and yer, whereas

the bubble package would include 10 posters, and 50 yers so that the information

can be distributed further.

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Packaging

Distribution


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Flyers & postcards

The yers and postcards include information such as joining or donating to Amnesty

as well as any topic or story that is relevant and needs to be shared, In this instance

it is the petition to stop the execution of Devinderpal Signh Bhullar.

Posters

The posters are designed to encourage people to attend the 1984 annual

remembrance march that is held in Hyde Park, London on Sunday 9th June. It

needed to be simple enough to attract individuals attention but gives a link to their

website for more information.

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Flyers & postcards

posters


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Website

Proposed layout and content for the Amnesty International website. Using the

content from the publication and keeping it quite simple by stating the facts and

aims set out by Amnesty, as well as letting people know how to get involved.

Page 05 of05

WEBSITE


Operation Bluestar -Thefull story >>

1984 : OPERATION BLUESTAR CAMPAIGN

Amnesty international is hereto fight for the injustice that

has affected thousands of

Sikhs in India, from Operation

Bluestar, to the 1984 Anti-

Sikh riots in Delhi. launching

this campaign as an appeal for

equality and justice.

GET INVOLVEDThis year Amnesty International will be supporting the annual remembrance march

which brings together thousands of people in central London on Sunday 9th June 2013.

The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where

there will be talks and seminars from local MPs, individuals directly affected and a

range of other speakers.

GET INVOLVED

AmnestyUK

@AmnestyUK

Whether in a high-profile conflict or a

forgotten corner of the globe, amnesty

international campaigns for justice,

freedom and dignity for all and seeks

to galvanize public support to build a

better world.

NATIONAL SIKH YOUTH FEDERATION

nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net

Amnesty International also supports the

following groups in fighting for justice

and equality:

NEVER fORGET 1984

REMEMBRANCE MARCh

-

SUNDAy 9Th jUNE 2013

hyDE PARk 11AM

This year Amnesty International will be supporting the annual remembrance march

which brings together thousands of people in central London on Sunday 9th June 2013.

The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where

there will be talks and seminars from local MPs, individuals directly affected and a

range of other speakers.

wITh yOUR hELP wE AIM TO

RAISE AwARENESS ABOUT

ThE CURRENT SOCIAL AND

POLITICAL IMPLICATIONS

ThAT ARE AffECTING SIkhS

IN INDIA TODAy. wE AIM TO

fIGhT fOR ThE jUSTICE ThAT

PEOPLE DESERVE, TO STOP

ThE hATE CRIMES AND hELP

ThOSE DIRECTLy AffECTED.

Operation Bluestar took place in Punjab , India, in June 1984. It was a control led attack

authorised by the government, which saw the deaths of thousands of innocent people.

The attack took place with a media blackout, which disguised the attack from the rest

of the world.

The aim by the government was to capture an alleged terrorist Jarnail Singh

Bhindranwale who had taken refuge at the Golden Temple which is considered to

be one of the holiest shrines f or Sikhs. There has never been any val id proof that

Bhindranwale was a terrorist or that he had committed any unlawful crimes that

should see him arrested.

The government saw Bhindranwale as a threat due to the rapid growth of followers

who shared Bhindranwales vision of a separate state of land known as Khalistan,

which would be a separate state for the Sikh s that they could call their own. Under the

command of Indira Ghandi, who was the prime minister of India, the Indian Army chose

to surround the Golden Temple from the 2nd of Jun e before choosing the 5th of June

as the day of planned attack.

The aftermath of the attack involved the assassination of Indias prime minister in

November 1984, which sparked anti-Sikh riots across Delhi when the news made the

headlines. These riots were directly linked to Operation Bluestar and highlighted how

the government had so much control over what was reported in the media at the time.

The riots again saw the deaths of thousands of innocent Sikhs. To this day people h ave

been fighting for justice, for those they lost in the attack and those who today are still

being affected by the aftermath of the attack.

1984 : OPERATION BLUESTAR CAMPAIGN AIMS

wITh yOUR hELP wE AIM TO

RAISE AwARENESS ABOUT ThE

CURRENT SOCIAL AND POLITICAL

IMPLICATIONS ThAT ARE AffECTING

SIkhS IN INDIA TODAy. wE AIM

TO fIGhT fOR ThE jUSTICE ThAT

PEOPLE DESERVE, TO STOP ThE

hATE CRIMES AND hELP ThOSE

DIRECTLy AffECTED.

GET INVOLVED>> AmnestyUK

@AmnestyUK






better world.


nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net



and equality:

AmnestyUK

@AmnestyUK






better world.


nsyf.org.uk

NEVER FORGET 84

neverforget84.com

KAURAGEOUS

kaurageous.com

FREE bHULLAR

freebhullar.com

I pLEDGE ORANGE

ipledgeorange.net



and equality:

Professor Devinderpal Singh Bhullar has been on Death Row in India since 1995, following an unlawful deportation

from Germany where he had sought asylum after the murder of his father and brother by Indian state officials. Bhullar

was arrested, denied access to a lawyer and subsequently tortured and coerced into signing a confession.

During the trial which was inconsistent with international legal principals of for trail all eyewitness corroborated

Bhullars testimony. Subsequently, a Supreme Court judge found Bhullar not guilty, citing insufficient evidence for

conviction. In spite of this, the Indian state has kept Bhullar behind bars for the past 18 years, mostly in solitary

confinement. Suffering from mental illness, he remains under imminent threat from execution.

WOULD YOU LET AN

INNOCENT MAN DIE?

FreeBhullar @FreeBhullar

brief 4 1984

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