Bridging Yesterday’s PBX With Today’s Technology Using “Plug N Play” Solutions

Let’s Talk About…

• The Best of Both Worlds – PSTN & VoIP• The SMB Market Opportunity • Solutions that Eliminate VoIP Adoption Barriers • Business Advantages and Cost Savings• Additional IP Applications for SMBs• What it Means to Service Providers and

Equipment Dealers

The SMB VoIP Opportunity Is BIG

• About 4.5M US business of 80 people or less.

• Employing 41M people (~36% US workforce).

• Approximately 10M trunks. (TAM circa $400M per month at current prices.).

• Will pay more per trunk than residential.

• Major opportunity for additional services.

Firms

0.00E+00

5.00E+05

1.00E+06

1.50E+06

2.00E+06

2.50E+06

3.00E+06

1 to 4 5 to 9 10 to19 20 to 39 40 to 79

Employees in the Company

Nu

mb

er o

f F

irm

s

Number of US Companies by Employees

2M

5 10 20 40 80

3M

1M

0

A largely untapped market by the VoIP service providers

VoIP Deployment – Why Is the SMB Lagging?

Lagging Advanced

Large Enterprise (has had VoIP deployed for years)

SMB (Untapped opportunity with

major revenue potential)

Residential (Principal target of the VSPs and growing)

Typical SMB Arrangement Issues That Need to Be Addressed

Existing PBX

Router

Internet

PSTN

LAN WAN

Unknown quality of connection, varies throughout the day

Need a simple way to connect to ANY

phone system

PBX use should be unchanged

There should be NO risk associated withmigrating to VOIP - no exceptions

Need to sell through traditional channels

Intelligent Call Router With QoS

Existing PBX

Router

PSTN

WAN

Cashmere unit connects in series with the existing analog

trunks

Uses existing gateway supplied by the VSP.

Does not change the

way employees

use the phone system

InternetLAN

Continuously measures network QOS and routes around any problems by using the PSTN

Easily installed by all VARs and Interconnects

A Hybrid PSTN + VoIP Solution Has Tremendous Appeal.

• Opens SMB market through risk elimination and ease of adoption.

• Unifies the PSTN and VoIP worlds for the SMB user.

• Delivers the savings of VoIP with the reliability of the PSTN… No QoS or E-911 Issues.

• Enables sophisticated CRM for even the smallest businesses.

• Empowers traditional telephony channels through ease of installation.

Routing to Other Service Providers

• Cashmere 12x8 and 6x4 have:

– 8 definable routes or service providers, (i.e., PSTN, VoIP, Cellular + 5 more).

– Dial plan translation, modify the number dialed based on the route taken.

• The “Cell Socket”, “Signal Reach” (and similar products) enable cell phones to be added to PSTN and/or VoIP as a way of placing or receiving calls.

Intelligent Call Routing to PSTN, Cellular and VoIP

CashmereCall

Router

PSTN

InternetTelephony

PBX orKTS

Cellular

VoIP

Intelligent Call Routing Increases Flexibility and Drives Down Costs.

Great Solution for Centrex Customers

CashmereCall

Router

Centrex

InternetTelephony

Cellular

VoIP

Use Cashmere’s dial plan translation and QOS measurement capabilities for a SIMPLE, AFFORDABLE migration to IP

9-775-1178 9-775-1178

775-1178#

1-203-775-1178

Router Configuration Screens

Cashmere Applications #1 – Call Logs

• Call Logs– Name, number, time, duration, rings to answer, …– IP-based so can be read locally or remotely, no need to

be physically close to the PBX.– Time is read from network time servers – super

accurate, never needs to be set manually.

• Analysis Package– Trunk usage– Money saved using

VoIP– Time spent talking

with particular people.

• Provides “pop-up” name and number to any wired or wireless PC, Win CE based PDAs.

• Alternate line monitoring facility shows current activity – inbound, outbound, name number, etc.

• IP-based, provides local or remote monitoring.

• Optional integration into Microsoft Outlook for “Client Record Pop-Up”.

Cashmere Applications #2 – Call Monitoring

Enabling Sophisticated SMB IP Applications

Basic Configuration Call Monitoring Call Accounting FUTURE APPS

Configure the System for each SMB

Basic Configuration PLUS…

Basic Configuration PLUS…

QoS Analysis for Service Providers

Inbound Caller ID Pop-Ups

Integration to Outlook, ACT, Amicus Attorney, etc.

Advanced Collection & Analysis Tools

“Do Not Call” Service for SMBs

Basic Call Log reports & sorting for accounting, monitoring & billing purposes

Call Filters, i.e, determines who sees network traffic information

Network Based, i.e., Service Provider, Trunk Usage, Cost Analysis

Applications all are Java based and will work on ANY operating system (Windows, Mac and Linux)

Route Calls from Caller ID

Web based via XML

The Cashmere Product Family

• Call routing of 4 trunks and 4 lines.• QoS measurement.• E-911 Compatible.• Call logs using network time client.• Web based administration.• Call Monitoring Server.• “Do Not Call” upgradeable.

• All of the Cashmere 4x4, plus• A 12 trunk by 8 lines OR 6 trunk

by 4 line switch.• Dial plan translation

• Migrate any input number to any output number

• Have this mapping be a function of the routing.

At Last! A True Business VoIP Solution

• SMBs want the bundle of equipment, service, applications, installation and support.– Equipment:

– VSP-specific Analog Telephone Adaptor (ATA).– NetFabric Cashmere Intelligent Call Router.

– Service:– Monthly Service Plan for VoIP Lines from VSP.– PSTN to backup if there are any issues with broadband

connection.

– Applications.– Call logs for all VoIP and PSTN calls.– Client record pop-up.– Future IP Applications.

– Installation and Support:– Reseller’s expertise to install and support the total system.

Major business package differentiators

Summary

• Intelligent Call Router products represent a completely new way of reliably delivering VoIP to the SMB.– Progressive approach that leverages existing phone system and is

truly “Plug n Play”.– No risk, any problems on the network side and the calls still come

and go.

• Addresses the most fundamental issues facing service providers:– Lack of VoIP Adoption: eliminates risk.– Churn: reliability and quality of calls is much improved.

• Opens the SMB market to traditional VAR and Interconnect Channels.– Easy to install and maintain.– IP Applications are additional source of revenue.