bridging the qual quant divide. seriously
TRANSCRIPT
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Muder Chiba
A View of the Other, by the Other , for the
Other
Qualitative Quantitative
Johari Window ,anyone?
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Quantitative Researcher Qualitative View
Quantitative View
Muder Chiba
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Moods & Expressions
Muder Chiba
Qualitative
Quantitative
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Qualitative Researcher
Muder Chiba
Qualitative View
Quantitative View
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BrandsQualitative view
Quantitative view
Muder Chiba
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PerspectiveQualitative view
Quantitative view
Muder Chiba
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LogicQualitative view
Quantitative view
Muder Chiba
Fuzzy Binary
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Sample SizeQualitative view
Quantitative view
300Muder Chiba
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Sampling Qualitative view
Randomly
Purposive
Quantitative view
Purposively
RandomMuder Chiba
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ScalesQualitative view
Infinite
Quantitative view
Finite
Muder Chiba
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Data & Central TendencyQualitative view
Quantitative view
Mode Mean
Muder Chiba
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ModelsQualitative view
Designer
Quantitative view
Off the Company Website
Muder Chiba
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RecommendationQualitative view
ISaySo
Quantitative view
NormsSaysSo
Muder Chiba
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7 Timeless Marketing Research Blunders
15 Marketing Research Archetypes