@ 2013 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

BRIDGEi2i ANALYTICS

SOLUTIONS

Prithvijit Roy CEO & Co-founder

prithvijit.roy@bridgei2i.com

About Us

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To be a trusted partner for businesses, helping them achieve

accelerated outcomes by simplifying analytics and embedding it

in their DNA.

BRIDGEi2i

is an Analytics Solutions company focused at helping you BRIDGE

VISION

Transform and visualize big data

into meaningful business metrics

INFORMATION

Identify underlying patterns,

understand behavior and predict

outcome

INSIGHTS

Operationalize data driven

decisions to realize sustainable

business value

IMPACT

Delivering Sustainable Business Value by Institutionalizing Data Driven Decisions

Information Insights Impact

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What happened? When?

How much?

Why it happened?

What will happen next?

How to operationalize?

How to sustain?

Capture relevant data

Identify key metrics

Design & generate reports

Identify drivers & trends

Understand behavior

Predict outcomes

Build & implement strategies

Enterprise-wide adoption

Metrics & reporting

Descriptive statistics

Visualization

Underlying trends

Predictive models

Optimization

Real time decisions tools

Change management

Institutionalization

INFORMATION INSIGHTS IMPACT

INPUT Internal and External Data,

Structured and Unstructured

OUTCOME Accelerated Growth, Risk

Mitigation, Cost Reduction

BRIDGEi2i helps bridging the gap between Information, Insights and Impact

BRIDGEi2i

DELIVERABLES

CLIENT PROBLEMS

ADDRESSED

BRIDGEi2i

CAPABILITIES

PHASES

ACTIVITIES

Our Solution Offerings

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• Targeted acquisition

• Lifecycle value enhancement

• Customer experience management

• Enhance retention

CUSTOMER INTELLIGENCE

• Market intelligence

• Maximize return on marketing investment

• Digital media effectiveness

MARKETING EFFECTIVENESS

• Price setting

• Discount optimization

• Price realization

PRICE OPTIMIZATION

• Increase leads & sales coverage

• Increase Sales Conversion

• Increase share of wallet

SALES EFFECTIVENESS

• Customer risk management

• Fraud detection

• Portfolio risk assessment

RISK MANAGEMENT

• Procurement spend optimization

• Supply Chain planning

• Human resource effectiveness

• Customer service planning

OPERATIONS PLANNING

Solutions across the key business functions

Our Approach

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Understand Business Problem

Consulting Services

• Construct Analytical framework for

the business problem

• Understand focus areas and

interrelated processes

• Identify key metrics for

improvement

• Understand expected outcome

Design Approach

Advanced Analytics Services

• To Segment, Predict & Optimize

• Translate analysis into business

insights

• Prioritize business process

improvement opportunities based

on feasibility & impact

• Plan and track impact &

sustainability of change

Construct Analytics Solutions Augment and Manage Data

Data Services

• Identification of required sources and

data gaps

• Mapping of data to business

definition

• Data-mart creations

Technology Solutions

• Data access, cleaning and

augmentation to improve accuracy

Enhance Access to Insights

Portals designed to provide anytime and

anywhere access to insights

Integration with existing platforms to

enable single pane of glass for insights

Collection of best in class

Frameworks Expertise in leading Analytics tools

Traditional Sources

Social Media

Analytics Apps to enable self service

analytics for business managers

• Survey analysis

• Automated recommendation

• Forecasting and scenario planning

Unique approach to drive outcome focused solutions

Value Proposition

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Delivering improved ability to predict changing business dynamics and enhanced agility to

drive fast and informed actionable decisions

Pan enterprise institutionalization of analytics based decisions to deliver sustainable impact

Scalable analytics capability and modular technology assets enable identification and execution of high impact analytics opportunities and operationalization of data driven decision making

SUSTAIN

Cutting edge analytics and business domain expertize enable us to solve complex and unstructured business problems and deliver measurable business impact

Solve unstructured business problems based on data and analytics

SOLVE

Easy to use and cost effective DIY apps to enable business managers leverage advanced analytics to drive better and faster business decisions

Simplify the process of deriving actionable insights

SIMPLIFY

• Advanced analytics techniques coupled with business domain expertize

• Proven experience in building large analytics capability and deploying enterprise-wide solutions

• Modular and customizable advanced analytics algorithms embedded enterprise tools

• Cloud based, easy to use apps leveraging the power of advanced analytics

Our Value Enablers

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Partnering with businesses to derive measurable and sustainable business impact based on

data and analytics leveraging our …

CORE CAPABILITIES

TECHNOLOGY

ASSETS

Core Capabilities

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Advanced analytics techniques coupled with business domain expertize

Predict customer and employee needs and drive personalized action through study of historical behavioural information

• Targeted customer

acquisition

• Cross-sell & retention

strategy

• Targeted hiring

• Social media influence

• Price setting

• Account management risk

management

• Sales forecasting, sizing &

allocation

• Optimize market mix

• Discount planning

• Procurement spend

reduction

• Portfolio Loss forecasting

• Optimize Operational staffing

Increase efficiency and effectiveness of available resources based on optimal allocation and utilization given the business constraints

Resource Planning & Optimization

Examples of Business Application

Behaviour Modelling & Personalization

Examples of Business Application

Classify & Segment

Identify Drivers Mine

Sentiments

Predict Future Needs & Reactions

Forecast Based on Past Trends

Optimize Performance &

Utilization

Simulate Future Scenarios

What-if & Sensitivity

Technology Assets - Applications

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Customer needs

assessment Targeted product offer

Optimization of support

operations

Forecasting business

metrics

Survey

Analytics

One-Stop platform for cross tabulation, visualization, key driver analysis, text mining and sentiment analytics from survey data

Recommendation

Engine

Online and Offline product and action recommendation engine based on blend on behaviour of both “Own” as well as statistically “Similar Users”

Capacity

Planning

Simulation of queue based business processes and capacity optimization applicable for hospital staffing, transaction processing, retail & bank counters

Forecasting

Engine

Automated platform for forecasting time series with correlated internal & external factors with extensive “What-If” and driver analysis

Big Data

Processing

Frameworks and libraries for extraction, summarization, visualization and data mining on Big Data from web, transaction systems , customer interactions

Data Collection

Engine

An extensive crawler to extract unstructured data from websites and social media and classifying them into risk groups based on supervised learning

Targeted

Business Need

Tools to

Transform

Business Insights

Tools for Data

Management and

Collection

Modular and customizable advanced analytics algorithms embedded enterprise tools

Engagement Model

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Flexible engagement model based on business requirements

Analytics

DIY Apps

Analytics Consulting

Services

Managed Analytics

Services

Effective and implementable solutions to unstructured business problems

helping you achieve measureable business outcome

Build a high calibre and scalable Analytics Centre of Excellence (COE) for

an enterprise-wide identification and deployment of high impact analytics

solutions

Enabling business managers leverage power of advanced analytics

through easily available and affordable pre-packaged or custom apps in

premises or on cloud to drive data driven business decisions faster

Our Clients

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Fortune 50 diversified technology company

Fortune 100 B2B technology company

Leading provider of hybrid data protection solution

Global business communications solutions

Global semi-conductor company in wireless telecommunications

Fortune 500 European investment bank

Fortune 500, direct banking and payment services company

European Student Loan Provider

Two Leading provider of insurance services and asset management in US

One of India’s foremost consumer packaged goods company

Supplier of high performance aerospace fasteners in USA

One of the largest global consulting company

Leading global business process outsourcing company

One of the premier US universities

US based online education company

Video encyclopaedia of high-impact documentaries

Leadership Team

Prithvijit Roy

CEO

15+ years of experience in building and leading

large scale Analytics Centers for HP and GE.

Experience across Technology, Fin. Svcs., Retail and

Insurance domains

MS in Quantitative Economics from

Indian Statistical Institute

Ashish Sharma

Director, Consulting & Services

13+ years in leading analytics practices across

Consumer Finance, Insurance, Hospitality for

Genpact (formerly GE)

MS in Statistics from Indian Statistical Institute

(Economics & Finance specialization)

Pritam Kanti Paul

Director, Product Development

13+ years in leading development of cutting edge

analytics application across marketing, pricing, risk,

procurement , fraud and operations. Regarded as an

innovative thinker - have prestigious innovation and

leadership awards and patents under his belt

MS in Statistics from Indian Statistical Institute

(Gold Medalist)

Leadership Team

Board of Advisors

Gail Galuppo

Advisor, Marketing Strategy

Led marketing functions for Western Union, Discover,

Standard Chartered Bank & Sears helping drive customer

relationship strategy leveraging data and analytic

solutions to identify “order of magnitude” impact and

drive change.

Prasanna Dhore

Advisor, Big Data Solutions

SVP, Chief Data Scientist for Equifax. Prior to which

guided Fortune 500 companies like HP, Mellon

Financials to unprecedented revenue growth by

uncovering opportunities, transforming and

reinvigorating brands, and putting ideas into motion.

Anand Melige

Advisor, Technology Solutions

Developed and led Analytic Centre of Excellence in

area of Risk Management and Analytics for American

Express, Citibank and GE. Founded Decidyn,

company focused on developing Analytics products.

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Thank You