Brian Jacobson, Marc Merianos, Conrad Van Ryswood, Eugene Shevaldin

What is Brickfish?

Founded in 2005 Social Media Advertising Solutions

Company Web 2.0 Company Way of sharing Art, Design, Blogs and

Photographs Marketing Oriented Organization

How does it work?

Companies come to Brickfish to find a marketing campaign

People blog, design, etc to the specifications of a campaign participating company

The winners receive prizes from the sponsoring company such as money, scholarships or paid vacations

How they make money Companies come to Brickfish in search of user

generated advertisements for their product.

The companies offer prizes as incentives for users to participate in their campaign

Brickfish receives a commission from the companies for using their platform as a means to advertise and develop.

Creating a Campaign

http://www.screencast.com/users/MarcMerianos/folders/Jing/media/7edcd202-b30a-4047-9c60-7b1ca3cd2a6a

Demonstration

Why did We Choose it?

Innovative Idea Good marketing

practice Nice prizes to be

won Flexible user

interface

Potential? A lot of potential The more people that participate the

more well known it will become. It creates a new way for consumers to

interact with distributers and customers and to partake in their campaigns for lucrative prizes.

Concept of user generated marketing material is good but another site could simplify the matter if this site doesn’t.

Web 2.0 Features Everything Web 2.0 Stands For:

Tagging / Organizing○ User generated content rating

Community  Social Network○ Customizable profile

Sharing / Syndicating Content○ Submit “work” to public for view and voting

User-contributed Content○ Users create campaign specific work

The more the better○ More work = Greater Campaigns, Competition and Prizes

Rich User Experience○ Lot’s of visuals, options, campaigns and possibilities

Competition or Comparable?

Traditional Advertising and Marketing companies

Innovative IdeaGives users the ability to socialize, compete,

and interact with users.

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What is missing?

Needs a more clear explanation Initially it is a very confusing atmosphere