brian’s secret formula for internet domination mistakes entrepreneurs make ... salary ~ brad smart...
TRANSCRIPT
This Formula Took Me Countless Hours To Perfect
• I’ve Continued To Improve The Formula Every Year
• It Increased My Sales Over 1 Million Dollars In Less Than a Year
• It Helped Me Start Hundreds on Online Sites, Bringing in Thousands of Dollars in Auto Pilot Income
• It Takes Less Time Then Anything Else in My Business
• Anybody in This Room Can Do It
What Is Outsourcing?
Outsourcing is having subcontractors do your work for your business so you don’t have to.
Outsourcing allows you to focus on growing your business and working on what you do best.
Biggest Mistakes Entrepreneurs Make• Trying To Do Everything Themselves• Focusing on Too Many Projects at The Same Time• Not Putting a Value on Their Time• Not Hiring People Who are SMARTER!• Hiring Friends or People They Like• Not Slowing Down To Enjoy The Ride!• Not Understanding What They Really Want• Never Being Satisfied – Always Raising The Bar
InternsInterns – FREE Help! (My Favorite Kind of Help)
– Where To Find Them• Local College• Craigslist • Local Newspaper Ads• InternMatch.com• InternAvenue.com• StartUpWeekend.com: Sponsorship is $100
• Local Meet Up Groups: MeetUp.com, Local Publications
Intern Doesn't Have To Mean College Student
Things To Consider When Hiring Interns
• Don’t Hire Every Person Who Says They’ll Work For Free (We Know It’s Tempting)
• Don’t Hire Cheap Workers, Hire A Players Cheaper• Some Are Only Working To Earn Credits • Qualify an Intern Like a Regular Employee• Make Sure They Have Passion• Bad Apples Can Spoil The Bunch (Can Cost 6x Annual
Salary ~ Brad Smart – Top Grading)
How To Pay Interns• Teach Them Skills in Return For Their Services.• Small Pay With Chance For Promotion• Performanced Based Incentives
– Profit Sharing Plan– If We Hit XXX Goal, You Receive XXX in Return
• This Helps Interns Pull Together as a Team
Insourcing or Outsourcing?• U.S. Based –
– Easier Communication– Find Local Talent For Long Term Positions– Easier to Acquire Interns
• Outsourcing –– Lower Cost For Higher Quality Talent– Cheaper A Players– Create More U.S. Jobs
• I created 10 additional US positions with 1 outsourcer
Things To Know• The Best Outsourcers Are NOT Looking For You• Reverse Engineer Your Competitors • Don’t Reveal Your Brand or Website• Never Pay Upfront• Put Hidden Messages In Job Descriptions• Have Questionnaire Ready For Applicants• ALWAYS Check Reviews• ALWAYS Do a Small Test First
Things To Know Continued
• Overseas Outsourcers Will Disappear• Do They Ask Questions?• Some Would Rather Break Communication Then Tell
You They Cant Finish The Job• Hire Separate Contractors For EVERY JOB!• Don’t Make Exceptions Because You Like Them• Be Very Specific A-Z – Don’t Assume Anything• Hire and Fire – Build you’re A-Team!
Outsourcers
• OnlineJobs.ph• Elance.com• Vcoder.com – Formerly rentacoder.com• Workaholics4Hire.com• mturk.com/mturk/welcome (Amazon)• Guru.com• Freelancer.com• lexorsoft.net – great for outsourcing SEO• Craigslist – Asia – Phillipines – Manila• AgentsofValue.com
oDesk
About 10% markup on contractor fees; NO membership fees
Web Development, Software Development, Networking & Information Systems, Writing & Translation, Administrative Support, Design & Multimedia, Customer Service, Sales & Marketing, and Business Services
• See Examples of Past Work
• Test vendors for skill level
• Let’s you screen capture their work by the hour.
• Find trusted virtual employees and hire them off ODesk for a lesser rate.
45 Quick Ideas For Fiverr• Custom Videos • Custom Songs • Link Building• Banners• Review Testimonials• Websites• QR Codes• Content• Website Design • Voice Overs• Transcriptions • Oddball Promotion• Business Cards• Company Jingles• Logos• Reviews • Video Distribution
• Turn Sales Letters Into Video Sales Letters
• Press Releases• Kindle Conversions• Ebook Covers• Blogroll Links• Guest Posts • Custom Twitter Backgrounds• Custom Youtube Backgrounds• Iphone Apps• Convert Pictures to Cartoons• Use Other Peoples Paid Services• Blog Comments• Create Power Point Presentations• People Modeling Your Product on
Video
• Get YouTube Subscribers• Custom Facebook Pages• Get Facebook Likes• Buy Gifts For Clients• Movie Trailer Type Intro
Videos• Get Full Website Analysis• Get Radio Spots • Buy Solo Ads• RSS Submissions• Social Bookmarking• Wiki Links• Edu Links • .Gov Links• YouTube Views
Google Drive (Free)*formerly Google Docs
- Share Documents Without Software- Edit Documents Completely Online- Store Created Content for Archival Use- Create Polls and Surveys- Publish Directly to Your Blog
Jing Project (Free)
• Free 5 Minute Videos • Create Instructional Videos for Outsourcers• Jing Hosts Video and Gives You a Link• Send Link To Outsourcer to View Video
Skype (Free)
• Free To Text Message or Call Anywhere • Record Conversations for Offline Use• Easy Screen Sharing for Collaborations• Forward Calls to a Landline or Cell Phone• Useful for Call Centers and Customer Service
Did you know the Small Business Administration Study showed that your hourly rate or value is $250 per hour?
How many hours would it take you to do everything you learned here yourself vs. outsourcing is the question!
Are you really saving money by trying to do everything yourself?
Hiring An Outsourcing MangerThe Key To Your Success!
• Train Everyone Yourself First!• Document EVERY Step of Your Process• Create a Daily Report To Track Progress• Give Process Map, Report, and Expectations To
Executive Manager – Now It’s on Autopilot
• Option: Hire an Expert Management Company