Psychological WarfareHow Cyber Criminals Mess with People’s Minds

Agenda

• 2016 Threat outlook

• Evolution of online advertising tactics

• What cyber criminals find appealing about advertising and profiling

• How advertisers and cyber criminals have worked together in the past

• What psychological tactics are used by cyber criminals in real world attacks

• How to protect yourself from psychological attacks

• About us

• Another bit of information

• Clickbait used to only be used for shady websites

• Sensational titles are really old

• Clickbait is seen all over the internet

• Advertising has been on the forefront of psychological manipulation

Introduction to Advertising Evolution

Leveraging Advertising for Nefarious Purposes

• The online ad business is complex, and abuse is easy

• Understanding and targeting specific demographics

Cyber Criminals and Advertisers Work Together

• Potentially Unwanted Programs

• Scammers

Classic Advertising Tactics Used By Criminals

• Target identification

• Effective attacks

• Targeted attacks

Malvertising, Real-Time Bidding and Exploit Kits

• Malicious advertising has exploded in the past year

• Major websites are affected (Yahoo.com, Huffington Post, Daily Motion, etc.)

• RTB allows for anyone to jump in the advertising chain at low cost

• You only pay for what you use: RTB is cost effective

Watering Hole Attacks and Exploits

• What are watering hole attacks?

• Exploits can use targeting code

Social Networking Attacks and Clickbait

• Social networking attacks

• Modern clickbait is very different

Scams and Social Engineering at Work

• Scams can be simple yet effective

• Personalized scams are more effective, reach more victims

Ransomware

• What is Ransomware?

• Government Ransomware

• Law Enforcement

• Child Pornography

• Assumed Guilt

Smart Phones, Not Necessarily Smart Users

• Phishing scams work really well on mobile

• Free apps used as bait

• Malvertising and scams on the rise

Spear Phishing and Breaches

• What is Spear Phishing?

• Stolen PII from Breaches

How To Protect Your Users

Traditional approach

CommonSense

Anonymize

Data Use the Right

Software / Hardware

Limited Rights

Privacy Settings

Recap

• Cyber attacks haven’t changed much

• Psychological attacks are increasing

• Use layered protection

• Don’t give them any power

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