breckenridge creative arts sponsorship program | 2016€¦ · with a portfolio of unique...

BRECKENRIDGE CREATIVE ARTSSPONSORSHIP PROGRAM | 2016

breckcreate.org

Through art, Breckenridge expresses itself as a town like no other, where the simple charms of our surroundings connect the most unlikely of neighbors: hunters to hippies, liberals to libertarians, beer drinkers to cosmic thinkers. Here, everyone has a voice they are encouraged to express. And the melody they create is anything but monotone.

BreckCreate drives home the importance of the arts in establishing Breckenridge’s identity. It motivates the sharing of fresh perspectives; it entices those from outside the local community to engage Breckenridge as a creative destination. It promises an evolving experience that reinvigorates the soul with every return visit.

BRECKENRIDGE CREATIVE ARTS | BRECKCREATE

PROFILELocated in one of the top mountain resort destinations in the world, Breckenridge is a beautiful and historic Colorado town that attracts over a million visitors yearly. As an umbrella organization that promotes arts, culture and creative experiences, Breckenridge Creative Arts is responsible for the successful management of a series of programs, facilities, and partnerships that collectively animate and populate a cultural corridor in the heart of downtown Breckenridge. From quality performing and visual arts to the development of one of the region’s newest arts districts, is a transformative force for Breckenridge and the greater Summit County community.

SPONSORSHIP PROGRAMWith a portfolio of unique partnership opportunities, Breckenridge Creative Arts is a high-profile property that o�ers turn-key events, targeted audiences, and relevant marketing platforms. Our sponsorship program is designed to help build brand awareness, drive tra�c to your business, launch new products or services, and connect with your consumers in a scenic mountain environment full of creative and adventurous people. Our program is divided into two investment categories, each of which o�ers an inventory of sponsorable assets. • Title Sponsor $15,000+ • Presenting Sponsor $5,000+ Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Breckenridge’s well-educated, high-income consumers and lucrative family market. We invite you to browse our sponsorship kit to review opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.

BRECKENRIDGE CREATIVE ARTS SPONSORSHIP PROGRAM | 2016

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Visitor CharacteristicsWell-educated professionalsA�uent with disposable incomeInterested in outdoor and active lifestyleEnvironmentally-conscious consumersDiverse, international and multicultural

GenderMale 56%Female 44%

Household Income< 25k 8%25k – 50k 10%50k – 100k 28%100k – 150k 16%150k – 200k 14%200k – 300k 12%> 300k+ 12%

DEMOGRAPHICS

*Demographic information comes from the 2013 – 14 Breckenridge Visitor Survey, prepared by RRC Associates, Inc.

Age18 – 24 8%25 – 34 29%35 – 44 20%45 – 54 21%55 – 64 14%65+ 8%

Family StatusSingle 29%Couple, no children 18%Couple, with children 31%Empty Nesters 22%


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SPONSORSHIP OPPORTUNITIESBCA Core Programs

Property #1Fine Art and Studio Craft CurriculumOngoing throughout 2016 A program that focuses on year-round education and enrichment on the Breckenridge Arts District campus, including classes, workshops and open studios in media such as painting, textiles, ceramics, metalwork, and more.INVESTMENT: $25K (entire program) or $5K per medium/discipline

Property #2Artist-in-Residence ProgramOngoing throughout 2016A program designed to o�er artists the time, space and community to encourage growth and experimentation in their respective practice. Guest artists live and work on the Breckenridge Arts District campus for approximately two-to-six weeks.INVESTMENT: $25K (entire series) or $5K per individual residency

Property #3BCA Curates Ongoing through 2016 A program of temporary exhibitions, installations and pop-up art events in studios and creative spaces within the Breckenridge Arts District. INVESTMENT: $25K (entire series) or $5K per individual event

Property #4BCA Presents Ongoing throughout 2016 A series of ticketed concerts, lectures and performances with headlining national and international talent at the Riverwalk Center.INVESTMENT: $25K (entire series) or $5K per individual event


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SPONSORSHIP OPPORTUNITIESBCA Festivals

Property #5Fire Arts Festival Jan 28–31, 2016A multi-day exhibition featuring burning sculptures, fiery performances, pyrotechnical e�ects and other spark-filled attractions throughout the Breckenridge Arts District. Presented in conjunction with the International Snow Sculpture Championships.INVESTMENT: $7.5K – 10K

Property #6WAVE: Light + Water + SoundJune 2–5, 2016A four-day event featuring interactive artworks, temporary installations and musical performances in and around the Blue River Plaza, transforming the river, bridges and waterfront area into outdoor canvasses and exhibition spaces.INVESTMENT: $15K (title); individual installations within the exhibition $5K–10K

Property #7Street Arts FestivalJuly 1–4, 2016A celebration of street, pavement and gra�ti arts featuring regional and national artists for a weekend of outdoor murals, installations and workshops throughout the Breckenridge Arts District.INVESTMENT: $7.5K – 10K


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SPONSORSHIP OPPORTUNITIESBCA Festivals

Property #8Breckenridge International Festival of Arts | BIFAAugust 12–21, 2016A celebration of adventure, play and creativity, the Breckenridge International Festival of Arts (BIFA) is a multi-arts program of extraordinary events in spectacular places and spaces across Breckenridge. Inspired by themes of environment and mountain culture, the 10-day festival brings together a variety of performances, exhibitions, screenings, workshops, talks, and surprise collaborations.INVESTMENT: $25K (title); individual attractions within the festival $5K–10K

Property #8aTrail Mix, part of BIFA August 12–21, 2016Trail Mix combines art, music, hiking and biking along the beautiful paths and trails of Breckenridge through a series of free outdoor concerts and environmental installations.INVESTMENT: $7.5K (entire series)

Property #9Dia de los Muertos Oct 21–23, 2016A celebration of Day of the Dead festivities that showcases music, hands-on workshops, art installations and altars made by local participants in the Breckenridge Arts District.INVESTMENT: $7.5K–10K


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SPONSORSHIP OPPORTUNITIESBCA Exhibitions + Special Events

Property #10BREW: Ideas + Creation Lab Quarterly; Jan 21, Apr 21, July 21, Oct 20, 2016 A salon series that provides thought-provoking discussion for and among creative professionals with varied topics designed to engage and inspire. Part party, part conversation, the series is curated by guest artists and rotates quarterly at di�erent creative spaces in Breckenridge.INVESTMENT: $5K (full series, 4 events)

Property #11Colorado Music Convergence Co-presented by BCA and SpokesBUZZ, in partnership with Colorado Creative IndustriesFeb 19–21, 2016A weekend gathering and showcase for independent artists, bands and industry professionals from the Colorado music scene. Featuring career development workshops, mentoring sessions, networking events and performance opportunities.INVESTMENT: $10K (full weekend; 3 days)

Property #12National Geographic Live, part of BCA PresentsMar 4, Apr 8, May 27, 2016National Geographic Live is a three-part speaker series that brings award-winning photographers, filmmakers and explorers to the Riverwalk Center. The 2016 series features mountaineer Gerlinde Kaltenbrunner (Mar 4), filmmaker Pete McBride (Apr 8) and photographer Steve Winter (May 27).INVESTMENT: $10K (full series; 3 events)


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SPONSORSHIP OPPORTUNITIESBCA Exhibitions + Special Events

Property #13Creativity CrawlQuarterly; Mar 12, Jun 11, Sep 10, Dec 10, 2016A free quarterly showcase of arts, entertainment and creative businesses in downtown Breckenridge.INVESTMENT: $5K (full series, 4 events)

Property #14LateNite @ the District Wednesdays Evenings, Jun 22–Jul 27A free, weekly outdoor summer concert and movie series that takes place in the Breckenridge Arts District featuring screenings of popular, cult and classic films on the lawn.INVESTMENT: $5K (full series; 6 nights)

Property #15Sculpture on the Blue, part of BCA CuratesJun–Sep 2016 A rotating outdoor sculpture exhibition near the Blue River that provides a vibrant sculpture garden for visitors and the local community to enjoy throughout the summer in Breckenridge. INVESTMENT: $5K

Property #16Handmade Holiday Market Dec 2–4, 2016 A holiday craft market and winter open house where guests can stroll the decorated Breckenridge Arts District campus and purchase one-of-a-kind, hand-crafted holiday gifts made by local artists. INVESTMENT: $5K (full weekend; 3 days)


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TITLE SPONSOR BENEFITS$15,000+ INVESTMENTCategory Exclusivity:• Industry category exclusivity.

Naming Rights:• “Presented by” or “hosted by” sponsorship naming of select properties.

Advertising & Collateral Marketing: • Logo or name mention on all property-specific advertising.

Email Blasts:• Logo or name in all e-blasts promoting property or sponsored events.

Onsite Signage + Verbal Recognition:• Logo or name prominently displayed at sponsored events.• Name recognition as sponsor by stage emcees/PA announcements with

multiple mentions on-site at all sponsored events.• Opportunity for sponsor representative to be invited onstage to welcome

guests at sponsored events.

Visibility on BreckCreate Website:• Logo or name with link on all property-related event pages.• Logo or name on BCA sponsor recognition page.

Tickets + Hospitality:• Select quantity of premium tickets to sponsored events, if admission-based property.• Onsite hospitality areas for select properties.• VIP access opportunities to leverage in promotions for select properties.

Sampling & Display*:• Opportunity to set-up a branded pop-up tent at all sponsored events to

promote through onsite activation.• Opportunity for product sampling and sales onsite for select products. • Opportunity to distribute company coupons and literature at all sponsored events.

* Certain conditions and restrictions apply


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PRESENTING SPONSOR BENEFITS$5,000+ INVESTMENTAdvertising & Collateral Material:• Logo or name mention on all property-specific advertising.• Logo or name in BCA’s tri-annual events catalog and annual report.

Email Blasts:• Logo or name in all e-blasts promoting property or sponsored events.

Onsite Signage + Verbal Recognition:• Logo or name prominently displayed at sponsored events.• Name recognition as sponsor by stage emcees/PA announcements with multiple

mentions on-site at all sponsored events.• Opportunity for sponsor representative to be invited onstage to welcome guests

at all sponsored events.

Visibility on BreckCreate Website:• Name and logo with link on all property-related event pages.• Name and logo with on BCA sponsor recognition page.


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MORE INFORMATIONPlease contact Robb Woulfe at 970 453 3187 ext 1, or [email protected]

to discuss our full range of partnership opportunities.

For more information about Breckenridge Creative Arts, please visit breckcreate.org.

breckenridge creative arts sponsorship program | 2016€¦ · with a portfolio of unique...

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