Breastscreen NSW Sydney WestJune 2018Sou HelmeyMarketing

BreastScreen NSWSydney West

using interpreters to recruit lapsed screeners through outbound telephone calls

BreastScreen NSW

BreastScreen NSW• BreastScreen NSW is part of a national breast cancer screening program

• It invites women aged between 50 and 74 for a free mammogram every two years

• BreastScreen aims to continue to reduce deaths from breast cancer through early detection of the disease

• Breast cancer remains the most common cancer among Australian women, with more than 17,000 diagnosed

every year. That equates to 48 Australian women receiving a breast cancer diagnosis every day!

• 1 in 8 women in NSW will develop breast cancer in their lifetime

• 9 out of 10 women who develop breast cancer do not have a family history of breast cancer

• The appointment for screening takes no more than 20 minutes, it’s free and no doctor’s referral is required

• Appointments can be booked by phoning 13 20 50 or 13 14 50 if an interpreter is required

• Mammogram examinations are reviewed by a minimum of 2 radiologists with result notifications sent to client

(and GP) in approx. 2 weeks

BreastScreen NSW

BreastScreen NSW Sydney West

The Westmead Breast Cancer Institute (BCI) delivers

the BreastScreen NSW program in Sydney West –

incorporating the regions of Western Sydney and

Nepean Blue Mountains Local Health Districts (WSLHD

& NBMLHD). Screening and assessment services can be

accessed at BCI Sunflower Clinics at locations across

Western Sydney and the Blue Mountains.

BreastScreen NSW

Challenge: Participation in Screening

• <50% of women aged 50 to 74 are having regular mammograms, despite the

benefits of breast screening

• >160,000 ladies 50-74 in western Sydney – 1/3 of this population is CALD

• The top 6 language groups in our region (with participation <70%):

• Cantonese

• Arabic

• Mandarin

• Italian

• Maltese

• Hindi

BreastScreen NSW

Proposal

To identify lapsed CALD clients (>27 months since last

mammogram) and attempt to re-engage them by

speaking their language

• Collaboration with Health Care Interpreter Service

• Application for grant funding - Cancer Institute NSW

BreastScreen NSW

The Project - using interpreters to recruit lapsed

screeners through outbound telephone calls • Commenced phone calls in Jan 2018

• x27 (3hr) call sessions have been held with interpreters for Arabic, Cantonese, Mandarin, Italian,

Hindi & Maltese so far

• 1470 clients have been contacted

• 124 appointments made - 30 requesting interpreter at appointment (mostly Arabic and Mandarin)

• Identified those that are screening privately ~15%

• Re-engagement with clients

• Strengthened relationship with HCIS

• Clean up of data baseArabic Cantonese Manadarin Italian Hindi Maltese total

clients contacted 402 271 461 124 143 69 1470

appointment made 35 27 37 12 7 6 124

breast cancer 2 1 2 1 1 0 7

request no further contact 10 5 10 5 8 3 41

deceased 1 0 4 0 1 3 9

DNR - no valid contact number 93 41 109 18 30 8 299

moved o/s or interstate 14 10 12 9 12 4 61

postponed 19 12 19 5 4 1 60

screening privately 68 (17%) 48 (18%) 39 (8%) 33 (27%) 10 (7%) 22 (32%) 220 (15%)

no answer/left message 160 127 229 41 70 22 649

BreastScreen NSW

Results

Project Showcase

What does success look like?

Nadia Dghaich

Prepared by Nadia Dghaich

Multicultural Health Service

Illawarra Shoalhaven Local Health District

June 2018

Project SAHA

What is Project SAHA?

SAHA means ‘health’ or ‘wellness’ in the Arabic language

Aims of the project:

To improve the quality of life of Muslims affected by cancer

Objectives:

صحة

S: Survivorship

A: Access

H: Healthy Living

A: Awareness

Project Background

The unspoken stigma surrounding cancer is

prevalent in many multicultural communities,

the Muslim community is no different.

Marginalisation and social isolation impact

negatively on the health outcomes of our

multicultural community members.

Engagement of Muslim community

members with cancer support services is

minimal… Why?

Implementation Strategy

Established strong working relationships with project

partners

• Sharing skills, resources, and contacts

Engagement with community in the development

and delivery of project

• Seek out change agents within the community

• Use of formal and informal channels to engage

with community

• Community form part of the project team

Project OutcomesSAHA Video Series• 4 x 5 min videos showcasing the survivorship stories of 4 Muslim women• Over 5000 views on social media, and 65 shares since launch in May 2018• Videos will be available in English, Arabic, Farsi, Turkish, and Urdu.

SCSG Website • New website www.scsg.org.au• SAHA pathway – referral to other support services for those affected by

cancer• 112 site visits since launching the website in early May 2018

Social Media Campaign • 12 week campaign to promote the resources and the project to the wider

Muslim Community on facebook, 212% increase in traffic to page

Community Engagement • SAHA Health Forum & Resource Launch attended by 247 community

members from Illawarra, Sydney and the central coast• 4 in-depth interviews conducted• 18 community members over 3 focus groups sessions• Over Informal consultation sessions with community champions and

leaders in project development

Sustainability • Development of digital resources

o website, video, social media marketing

• Utilise social media platforms for ongoing

promotion and engagement

• Building the capacity of SCSG to maintain

project deliverables such as the website and

social media

• Established working relationships with key

stakeholders within community, government

and NGO sector

Project PartnersISLHD – Multicultural Health Service with the

support of the Illawarra Cancer Care Services

actively support the SAHA Project , and the Sisters

Cancer Support Group.

Sisters Cancer Support Group is a non for profit,

community based organisation that provides

educational, and psycho-social support women

from Multicultural backgrounds that have been

affected by cancer.

Multicultural Communities Council of Illawarra (MCCI)

is the regional peak body for multicultural

communities in the Illawarra-Shoalhaven and is

dedicated to supporting multicultural communities

to live well, access the support they need, and

participate in the community.

Project Showcase

What does success look like?

Nicole Stevens

Strategies

Why this project idea?

• From a total population of 14,762 - 10,006 are under screened - They have not had a regular mammogram or have never had a mammogram

• Built on the success of the Pink Sari Project *

* CI NSW Evidence to Practice Grant

• Su una popolazione totale di 14.762 donne, 10.006 non si sottopongonoalla mammografia regolarmente o non si sono mai sottoposte alla mammografia durante la loro vita.

Strategies

Outcomes

• Survey – research data

• Social media engagement

• Media coverage: mainstream & other

• CCWG – recommendations

• The number of screens for Italian born (first time/new screeners) increased by 24% from 2015 to 2017

Sustainability

• Engaging key stakeholders, influencers & celebrities: keeping the message alive

• Training & supporting staff from other areas egNGO’s & libraries

• Robust social media campaign & strategies

• CCWG – recommendations

• Resource development (in language)

Project Partners

Others:

• LHD’s

• State & Local Libraries

• ITSOWEL

• Media

Multicultural Cancer ForumMonday 18 June 2018