BREANNA VELASQUEZGRAPHIC DESIGN PORTFOLIO | SPRING 2020

THE HOUSE THAT DIRT BUILT

VINYL RECORD PACKAGING REDESIGN

Packaging mockup for English rock band, The Heavy. Only a tiny

paper-mâché version of a house I built myself was harmed in the

making of this project. After building, the house was set ablaze in

a (safe) controlled environment before being photographed.

From there, their original logo was redesigned for a cohesive look,

with great attention to typographic elements for an updated look

to the band’s branding.

ACME INDUSTRIES

PACKAGING DESIGN

Packaging mockup for Acme Industries, a not-so-real company from

the Looney Tunes universe. Acme was known for their innovative

products, and their newest venture includes subscription boxes for

their loyal customers.

The illustration on the packaging reflects the product inside, and in

this instance it is “Dehydrated Boulders,” with instructions to “Just

Add Water.” There is also a reminder to the customer that it is ill-

advised to be standing underneath said boulder when in use.

INDIE MAGAZINE

COVER AND FEATURE SPREAD DESIGN

Spring/Summer 2020 magazine cover and feature spread design for Indie Magazine, which is THE

independent source for cutting edge fashion, music, and opinions. This month’s feature spread

focuses on Metric Aesthetics, the hottest skincare brand of 2020.

This brand focuses on providing good skincare at an affordable price and sells their product by

utilizing captivating imagery paired with astonishingly fast results. Visual identity is shown throughout

the magazine through the use of a sans serif typeface paired with an airy script for a juxtaposition

of seriousness and play.

“I AM/ YOU ARE/ WE ARE”

POSTER DESIGN

This poster utilizes bright colors to display a darker message.

It tells of how humans are self-serving and apathetic, but goes

on to remind viewers that, “It is the peculiar quality of a fool to

perceive the faults of others, and to forget his own.”

The icy ampersand for this project was modeled, textured, and

lit in Cinema 4D. The final render of this piece clocked in at

approximately 12 hrs, 42 mins, and 3 secs.

HEADER SMALL | PROSPECTUS PRO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

HEADER LARGE | PROSPECTUS PRO BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

BODY COPY | MERRIWEATHER REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

OVERLAY HEADER | GILL SANS SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

CMYK 28, 100, 100, 33RGB 13, 0, 15

CMYK 0, 80, 97, 0RGB 241, 90, 36

CMYK 0, 40, 96, 0RGB 251, 165, 38

CMYK 64,87, 59, 58RGB 62,28,52

CMYK 20, 20, 20, 100RGB 0, 0, 0

THE BURGATORY

STYLE GUIDE

This shows logo and usage of additional elements, color in CMYK

and RGB, web-safe typography, and overall photographic style.

The Burgatory is a friendly little joint with sinfully-good burgers

and shakes, hence the devilish incorporation into their branding.

ADDITIONAL ELEMENT

TYPOGRAPHY

THE BURGATORY

WEBSITE, STATIONERY, AND MENU DESIGN

Usage of branding and identity design for the Burgatory. The visual system focuses on utilizing

typographic color to emphasize their message of being a local company with local produce/meat,

no added growth hormones, and proper disposal of all their waste.

“INTERACTION ARCHIVE”

A PERSONAL POSTER PROJECT

In my studies, I was always told, “The worst people can do is

tell you NO. You can handle a no.”

I have found that since hearing this statement, there have been

so many vocalized thoughts from humans I’ve interacted with,

and I found myself compelled to write them down.

I now have a collection of over 1,000 phrases and musings

from people I have come into contact with that really make

me think. These interactions are what shaped not only my

educational career, but also my pursuit to grow as an individual.

It’s my intent to visually portray every archive entry through

the use expressive typography. This is the first iteration of that

project, and I know that it fully illustrates the abnormality of

how I felt at this moment in time.

BLK MRKT

WEBSITE, SHIRT, AND POSTER

Non-profit design for the Black Market, an organ trafficking

awareness program. They advocate that, “Desperation shouldn’t

call for a donation,” and educate viewers on the statistics of

organ trafficking, and work to inform viewers on what they can

do to get involved.

Photos utilized for this project were taken in a local supermarket

with kind permission from corporate. The setting is a meat

market, as organ traffickers commonly see humans as

commodities that can be bought.

NATIONAL CHERRY FEST

POSTER, APP, AND SOCIAL

The cherries for this piece were modeled, textured, and

lit in Cinema 4D. The final render of this piece clocked in

at approximately 23 hrs, 14 mins, and 14 secs. The intent

of these clustered cherries is to give the viewer a look

that is reminiscent of actual cherry pie filling.

The app is designed for the user’s experience once

they enter the festival grounds, and social is designed

according to advertising policies.

THE MYSTICISM OF SCIENCE & ART

MAGAZINE SPREAD

This particular article discusses the approaches that can be

taken to represent scientific data and discoveries in an aesthetic

manner. The viruses in this scene were modeled, textured, and

lit in Cinema 4D to engage and entrance the viewer with their

unique textures and color.

The final render for this piece took 54 hrs, 22 mins, and 22 secs.

THE GRIZZLY BAR

STYLE GUIDE

This shows logo and usage of additional elements, color in CMYK

and RGB, web-safe typography, and overall photographic style.

The Grizzly Bar is the newest bar located in Big Bear Mountain,

a ski resort in Park Big Bear Lake, Canada. They offer a unique

experience before and/or after skiing, with well-prepared food,

live entertainment, and warmth from those icy slopes. It is a

great place to decompress at after a long day in the cold,

hence the incorporation of snowflakes into their branding.

PMS 1815CCMYK 97, 73, 52, 56

RGB 0, 42, 58

PMS 303CCMYK 31, 92, 81, 96

RGB 127, 38, 41

PMS 303C 80% PMS 303C 60% PMS 303C 40%

THE GRIZZLY BAR

PRIMARY | GOTHAM BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

BODY COPY | GEORGIA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

SECONDARY | GOTHAM BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

BODY COPY EMPHASIS | GEORGIA ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

ADDITIONAL ELEMENT ADDITIONAL ELEMENT

TYPOGRAPHY

THE GRIZZLY BAR

STATIONERY

Usage of branding and identity design for the Grizzly Bar. The

visual system focuses on utilizing the mountains and snow to

enforce their logo concept.

WOOD MAGAZINE

COVER, TABLE OF CONTENTS, AND FEATURE SPREAD

Design for Wood Magazine, a publication for artisans of wood

working. Paint was swirled artistically in a manner similar to

practiced hands of the craft, before being photographed.

Wooden type was arranged similar to traditional block letters.

THE PICTURE OF DORIAN GRAY

BOOK DESIGN

A metallic rendition of Oscar Wilde’s ever-popular, “The Picture

of Dorian Gray.” Illustrations for this project were done in an

abstract manner, to reflect the unknown ambiguity of the tale.

The beginning of each chapter has typographic illustration

applied for emphasis of its upcoming chapter.

I appreciate your time and consideration. Let’s stay connected! Feel

free to reach out via email, visit my website, or find me on social

media at the links below:

INSTAGRAM @breannavelasquez

BEHANCE /brevelasquez

LINKEDIN /brevelasquez