breakout sessions · social and digital media workshop* dan migala, pcg/the migala report, eric...
TRANSCRIPT
BREAKOUT SESSIONSAT A GLANCE
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MONDAY AM MONDAY PM TUESDAY AM TUESDAY PM
Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
MARKETINGThe Evolution of Partnership
Marketing – Digital Sales Tools and Strategies That Will Monetize and Grow
Your Brand
Engaging Influencers & Entertainment to Appeal to
“Gen Y”
“Rise Up” - Insights on Creating a Sustainable
Marketing Message Regardless of Your Wins
and Losses
5 Ways that Sports Teams & Properties Can Increase Fan Engagement, Sales &
Revenue Using Automated Marketing Technology
SR. MANAGEMENT Creating a Sales Driven Organization
Recruiting & Developing the Leaders of Tomorrow & How to Retain Your Top
Talent
New Revenue Development
The Politics of the Sandbox: Managing Up
and Down in Team Sports
SPONSORSHIPDeveloping a Sales
System: My 12-Steps Program
New Inventory & Fresh Ideas – Getting from Concept to Execution
Leveraging the Power of Mobile to Drive Fan and Sponsor Engagement
The Sponsor’s Perspective
SOCIAL MEDIA Social Media Breakout Session
Growing Sponsorship Revenue with Digital and
Social MediaUsing Social Media to Help
You Sell!Lessons Learned: A Case
Study in Social Media Crisis Planning
BUSINESS DEVELOPMENT
Creating a Technology Plan...How To Effectively Establish a Road Map for
Technology and the Potential ROI
Marketing and Advertising to Women
Business Development Breakout Session
Options: Driving Revenue While Bringing
Convenience and Flexibility to Ticketing
TICKET SALES/MANAGEMENT
Season & Group Renewals - How Relationships and Automation Can Coexist
Managing Inventory to Maximize Sales
Mini Plans that Get Them Off the Couch!
7 B-I-G Ideas to Fire Up Your Sales Team
ADDITIONAL PROGRAMMING
Exhibitors: Getting the Most Out of the 2014 NSF
Exhibitors: How to Maximize the NSF
The Innovators - The Six Best Ideas You Should Be
Doing Now!Sports Venue Brand
Integration
ADDITIONAL PROGRAMMING
The State of Sponsorship / New Research From The Sellers Perspective
ResearchBreakout Session
Fan Entertainment: row27 Studios Breakout Session
The Science Behind Getting Butts in Seats, and the Promos That
Will Keep Fans Coming Back for More
J.J. GOTTSCHExecutive Vice PresidentRyan Sanders Baseball
AGENDASUNDAY, FEBRUARY 9
PROGRAM SESSION LEADERS
8:45 am BUSES DEPART INTERCONTINENTAL HOTEL DALLAS FOR AT&T STADIUM
10:00 am SUNDAY WORKSHOPS BEGIN Full Workshop Descriptions on Page 8
MLB WORKSHOP Kathy Schwab, Milwaukee Brewers & Tom Sheridan, Chicago White Sox
MiLB WORKSHOP J.J. Gottsch, Ryan Sanders Baseball, Jeff Eiseman, Agon Sports & Entertainment, & Todd Parnell, Richmond Flying Squirrels
MOTORSPORTS WORKSHOP David Martin, Chad Seigler, NASCAR, & Kevin Camper, Las Vegas Motor Speedway
OHIO UNIVERSITY WORKSHOP Jim Kahler, Ohio University
BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT WORKSHOP Bruce Wimbish, Greater Columbus Sports Commission
NFL WORKSHOP Bill Hawker, Green Bay Packers
SOCIAL AND DIGITAL MEDIA WORKSHOP* Dan Migala, PCG/The Migala Report, Eric Fernandez, MEDIALINK, Eric Nichols, University of South Carolina & AJ Maestas, Navigate Research
NHL WORKSHOP Carin Anderson, Minnesota Wild & Brad Alberts, Dallas Stars
THE BUSINESS OF RAISING REVENUE WORKSHOP* Steve DeLay & Jon Spoelstra, SRO Partners
11:30 pm TOUR OF AT&T STADIUM AND LUNCH
2:00 pm SUNDAY WORKSHOPS RESUME
3:00 pm SECOND ROUND OF BUSES DEPART INTERCONTINENTAL HOTEL DALLAS FOR AT&T STADIUM
4:00 pm TOUR OF AT&T STADIUM - SECOND ROUND
5:00 pm BUSES DEPART FOR RANGERS BALLPARK IN ARLINGTON
5:00 pm OPENING NIGHT RECEPTION AT RANGERS BALLPARK IN ARLINGTON
5:15 pm BEHIND THE SCENES TOUR
6:15 pm RECEPTION AND OPENING NIGHT KEYNOTE Nolan Ryan, MLB Hall of Fame
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*Denotes meetings open to ALL NSF Attendees and Exhibitors
TODD PARNELLCOO/VPRichmond Flying Squirrels
JEFF EISEMANPresident and PartnerAgon Sports & Entertainment
DAVID MARTINCincinnati, OH
JIM KAHLERExecutive Dir., Sports AdministrationOhio University
BRUCE WIMBISHDir. of Marketing & CommunicationsGreater Columbus Sports Commission
Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
BILL HAWKERManager of Corporate SalesGreen Bay Packers
DAN MIGALAFounding PartnerProperty Consulting Group/The Migala Group
CARIN ANDERSONVP, Corporate SponsorshipMinnesota Wild
BRAD ALBERTSEVP, Chief Revenue OfficerDallas Stars
STEVE DELAYManaging Director,SRO Partners & Sponsorship & Ticket Sales Consultant
JON SPOELSTRAManaging Director,SRO Partners
Full Workshop Descriptions on Page 8...
KATHY SCHWABSenior Director, MarketingMilwaukee Brewers
TOM SHERIDANSr. Director, Ticket Sales & Premium SeatingChicago White Sox
CHAD SEIGLERManaging Director of Team ServicesNASCAR
KEVIN CAMPERSVP, Sales and MarketingLas Vegas Motor Speedway
CHRIS PLONSKYWomens Athletics DirectorUniversity of Texas
AGENDAMONDAY, FEBRUARY 10
EVAN KARASICK President Channel 1 Media Solutions Inc.
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EDDIE GOSSAGEPresident & General ManagerTexas Motor Speedway
RICK JONESOwnerFishBait Marketing
MICHAEL HANDCMOMinor League Baseball
TOM CLARKPBA CommissionerProfessional Bowlers Association
JASON KLEINFounder88 Marketing
BLAISE D’SYLVAVP, Media Sports & Entertainment MarketingAnheuser-Busch
Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
BILL FAGANSVP & GM -Fan Relationship Management Aspire Group
BILL SUTTONPrincipalBill Sutton & Associates
BRENT STEHLIKEVP/Chief Revenue OfficerCleveland Browns
GEORGE KILLEBREWExecutive Vice PresidentDallas Mavericks
BRAD ALBERTSChief Revenue OfficerDallas Stars
PAIGE FARRAGUTVP, Ticket Sales & ServicesTexas Rangers
PROGRAM SPEAKERS
7:30 am NEWCOMERS BREAKFAST David Martin
9:00 am OPENING CERMONIES 2014 NSF Steering Committee
9:30 am “SPORTS IN THE LONE STAR STATE” SUPER PANEL Moderator: Abe Madkour, SportsBusiness Journal/SportsBusiness DailyPanelists: Chris Plonsky, University of Texas, Eddie Gossage, Texas Motor Speedway, George Killebrew, Dallas Mavericks
11:00 am COFFEE BREAK
11:15 am SPONSORSHIP: Developing a Sales System: My 12-Steps Program Rick Jones, FishBait Marketing
MARKETING: The Evolution of Partnership Marketing – Digital Sales Tools and Strategies That Will Monetize and Grow Your Brand
Evan Karasick, Channel 1 Media Solutions
TICKET MANAGEMENT: Season & Group Renewals - How Relationships and Automation Can Coexist
Moderator: J.J. Gottsch, Ryan Sanders Baseball Panelists: Karlis Kezbers, Oklahoma City Thunder, & Paige Farragut, Texas Rangers
Breakout SR. MANAGEMENT: Creating a Sales Driven Organization Jason Bitsoff, FELD Entertainment, Inc.
Block 3 SOCIAL MEDIA BREAKOUT SESSION Speaker: TBD
BUSINESS DEVELOPMENT: Creating a Technology Plan...How To Effectively Establish a Road Map for Technology and the Potential Return on Investment
Mike Arthur, Harris Broadcast
EXHIBITORS: Getting the Most Out of the 2014 NSF Andy Dolich, Odgers Berndtson
RESEARCH: The State of Sponsorship / New Research From The Sellers Perspective Jim Kahler, Ohio University
12:30 pm LUNCH IN THE TRADE SHOW
2:15 pm SPONSORSHIP: New Inventory & Fresh Ideas – Getting from Concept to Execution Michael Hand, Minor League Baseball
MARKETING: Engaging Influencers & Entertainment to Appeal to “Gen Y” Tom Clark, Professional Bowlers Association (PBA)
TICKET SALES: Managing Inventory to Maximize Sales Moderator: Doug Lyons, Tickets.com Panelist: Eric Kussin, New Jersey Devils
Breakout SR. MGMT: Recruiting & Developing the Leaders of Tomorrow & How to Retain Your Top Talent Bill Fagan, Aspire Group
Block 4 SOCIAL MEDIA: Growing Sponsorship Revenue with Digital and Social Media Jason Klein, 88 Marketing
ADVERTISING: Marketing and Advertising to Women Mary Pink, Iowa State Athletics
EXHIBITORS: How to Maximize the NSF Bonner Paddock, Young’s Market Company
3:30 pm AFTERNOON BREAK
3:45 pm “AND NOW A WORD FROM OUR SPONSORS” SUPER PANELPresented by Daktronics
Moderator: Steve Dupee, GMR MarketingPanelists: Blaise D’Sylva, Anheuser-Busch & Dawn Turner, American Airlines, Chris Burton, SAP, & Greg Sasko, AT&T
5:45 pm NSF OPENING NIGHT IN THE TRADE SHOW
BreakoutBlock 1
BreakoutBlock 2
DAWN TURNERDirector Entertainment Marketing American Airlines
MIKE ARTHUR Gen. Manager, Sports & Live EventsHarris Broadcast
ANDYDOLICH Mng. Dir., US Sports PracticeOdgers Berndtson
AGENDATUESDAY, FEBRUARY 11
PROGRAM SPEAKERS
8:45 am OPENING REMARKS
9:00 am “THAT’S THE TICKET” SUPER PANELPresented by OptionIt
Moderator: Bill Sutton, Bill Sutton & AssociatesPanelists: Brad Alberts, Dallas Stars, Brent Stehlik, Cleveland Browns , Paige Farragut, Texas Rangers, & Jeff Meyer, FELD Entertainment, Inc.
11:00 am COFFEE BREAK
11:15 am SPONSORSHIP: Leveraging the Power of Mobile to Drive Fan and Sponsor Engagement Bryan Rasch, GMR Marketing
MARKETING: “Rise Up” - Creating a Sustainable Marketing Message Regardless of Your Wins and Losses Jim Smith, Atlanta Falcons
TICKET SALES: Mini Plans that Get them Off the Couch! Todd Parnell, Richmond Flying Squirrels
Breakout SR. MANAGEMENT: New Revenue Development Mike Boykin, GMR Marketing
Block 3 SOCIAL MEDIA: Using Social Media to Help You Sell! Vic Gregovits, VSG $ports Marketing & Mike Bucek, Kansas City Royals
BUSINESS DEVELOPMENT: Breakout Session Speaker: TBD
FAN ENTERTAINMENT: row27 Studios Breakout Session Jonathan Dusing, row27 Studios
THE INNOVATORS: The Six Best Ideas You Should Be Doing Now! Ron Seaver, National Sports Forum
12:30 pm LUNCH IN THE TRADE SHOW
2:00 pm SPONSORSHIP: The Sponsor’s Perspective Jim Kahler, Ohio University
MARKETING: 5 Ways that Sports Teams & Properties Can Increase Fan Engagement, Sales &Revenue Using Automated Marketing Technology
Tara Herschend, Silverpop
TICKET SALES: 7 B-I-G Ideas to Fire Up Your Sales Team Bill Guertin, The 800-Pound Gorilla
Breakout SR. MANAGEMENT: The Politics of the Sandbox: Managing Up and Down in Team Sports Jason Rowley, Phoenix Suns
Block 4 SOCIAL MEDIA: Lessons Learned: A Case Study in Social Media Crisis Planning Jaime Carlin, Texas Motor Speedway
BIZ. DEV.: Options: Driving Revenue While Bringing Convenience and Flexibility to Ticketing Mac McNally & Geoff Baker, OptionIt
FAN ENTERTAINMENT: The Science Behind Getting Butts in Seats, and the Promos That Will Keep Fans Coming Back for More
Jay Deutsch, Bensussen-Deutsch + Associates Inc.
WILD CARD: Sports Venue Brand Integration Ali Towle & Ethan Casson, San Francisco 49ers
3:15 pm AFTERNOON BREAK
3:30 pm “WHAT KEEPS YOU UP AT NIGHT” SUPER PANELPresented by Harris Broadcast
Moderator: Brian Lafemina, National Football LeaguePanelists: Reid Ryan, Houston Astros, Michael Kelly, College Football PlayoffChris Canetti, Houston Dynamo, Jon Spoelstra, & Chad Estis, Dallas Cowboys
5:45 pm 2014 BUDWEISER GALAHosted by the Dallas Mavericks/Dallas Starsat the American Airlines Center
Keynote Speaker: Terdema Ussery, Dallas Mavericks
5Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com
BreakoutBlock 3
BreakoutBlock 4
REID RYANPresident, Business OperationsHouston Astros
TARA HERSCHENDRelationship ManagerSilverpop
JAIME CARLINDirector of MarketingTexas Motor Speedway
CHAD ESTISSVPDallas Cowboys & PresidentLegends Sales & Marketing
CHRIS CANETTIPresidentHouston Dynamo
JAY DEUTSCHCo-Founder/CEOBensussen-Deutsch + Associates Inc.
MICHAEL KELLYChief Operating OfficerCollege Football Playoff
BRIAN LAFEMINAVP, Club Business Devel.National Football League
ALI TOWLEDirector of MarketingSan Francisco 49ers
ETHAN CASSONChief Sales OfficerSan Francisco 49ers
JEFF MEYERSr. VP, Marketing & SalesFELD Entertainment, Inc.
BRYAN RASCHChief Digital OfficerGMR Marketing
JIM SMITHSenior VP, Sales & MarketingAtlanta Falcons
MIKE BOYKINExecutive VP, Sports MarketingGMR Marketing
JONATHAN DUSINGCo-Founderrow27 Studios
BILL GUERTINPresidentThe 800-Pound Gorilla
JASON ROWLEYPresident Phoenix Suns
TERDEMA USSERYPresident & CEODallas Mavericks
NETWORKINGEVENTS
6 www.sports-forum.com
AT&T Stadium will host the 2014 NSF Sunday Workshops. Participants will share best practices and learn about new trends in sports business. Attendees will be treated to a full stadium tour and lunch at the venue. For a complete list of Sunday Workshops, see page 3.
Attendees and Exhibitors not attending the Sunday Workshops will be invited to tour the home of the Dallas Cowboys in the afternoon on Sunday. Transportation will be provided departing from the InterContinental Hotel Dallas at 3pm.
The 2014 Opening Night Celebration will be held at Rangers Ballpark in Arlington directly following tours and Workshops at AT&T Stadium. After a short trip across the parking lot, attendees will take part in a behind-the-scenes look at the Texas Rangers venue followed by a reception with light appetizers and cocktails.
MLB Hall of Fame Pitcher Nolan Ryan will present the Opening Night Keynote, wrapping up our first evening of the 2014 NSF.
The American Airlines Center, home of the Dallas Mavericks and Dallas Stars, will play host to this year’s Budweiser Gala. As the final event of the 2014 National Sports Forum, the Budweiser Gala will include a tour of the arena, dinner and drinks, and a special Keynote presentation.
The tour may include stops at the Remy Martin V Bar, the Audi Club, Old No. 7 Club, EIGHTEEN 76 Bar and a full look into the Service King Lounge where the AAC just opened theater boxes on the Admiral Level.
HOSTS:
TRADE SHOWAVAILABILITY AND PRICING
7www.sports-forum.com
ATTEND THE NATIONAL SPORTS FORUM Register now for the 2014 National Sports Forum for $1,595 per badge OR take advantage of the NSF TRIPLE PLAY OFFER: 3 Attendees for $3,500*
Price of badges will increase on January 15th, so don’t wait, and sign up to attend the top education and networking conference in sports business!
*The Triple Play Offer is a discounted rate, therefore it is non-refundable once purchased, non-transferable to anyone outside of your organization, nor does it carry any roll-over value should any of your three attendees not be able to attend the upcoming 2014 National Sports Forum.
CURRENT TRADE SHOW GRID: Exhibit at the 2014 Trade Show to:
CURRENT PRICING: through January 15thSingle Booth - $3,295 Double Booth - $4,995
DON’T WAIT TO REGISTER, SPACES ARE LIMITED!For more information, contact Erin Mooney at 619.469.4101 x 205 or [email protected].
*Exclusivity not available for NSF Exhibitors
- Gain access to hundreds of sports business decision-makers- Show off your products and services - Network and build relationships with executives in all areas of the sports industry
BUSINESS GETS DONE AT THE NSF
The InterContinental Hotel Dallas will host the 2014 National Sports Forum, February 9th-11th. Conference Super Panels, Breakout Sessions and Trade Show hours will all take place at the hotel, located in Addison, TX.
A discounted rate of just $189 per night is exclusively available for NSF Attendees. Room availability is limited, so make your reservations ahead of time by either calling 888-424-6835 or by visiting sports-forum.com. Be sure to mention the National Sports Forum to receive the special price!
The InterContinental’s Q Bar has also been named the 2014 Host Bar!(Located in the hotel lobby)
ACCOMMODATIONS
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INTERCONTINENTAL DALLAS
SUNDAY WORKSHOPS Workshop Description
MLB WORKSHOP A candid round table discussion with MLB executives on ticket sales, services and marketing. Come be a part of the camaraderie, ask the tough questions, get better insight and take it all back to your respective clubs.
MiLB WORKSHOP A unique opportunity for MiLB executives to come together to discuss creativity, ticketing, sponsorship & marketing as it applies to Minor League Baseball. Join the industry’s most innovative executives for a day-long session.
MOTORSPORTS WORKSHOP Join leaders in a private discussion on relevant issues pertaining to the motorsports industry. Dialogue will focus on ticket sales, marketing principles and revenue generating ideas.
OHIO UNIVERSITY WORKSHOP
Open exclusively to Ohio University Alums and professional MSA/MBA students already working in the industry. This executive education workshop will cover career development, sales and marketing best practices.
BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT WORKSHOP
This special interactive program is reserved exclusively for the BDSE cohort. The session will focus on networking, leadership and career development centered around increasing diversity within the leadership ranks of the sports industry.
NFL WORKSHOP Connect with fellow NFL executives in a private idea-sharing session highlighting marketing and ticketing strategies, sponsorship opportunities as well as suite sales initiatives.
SOCIAL AND DIGITAL MEDIA WORKSHOP*
This workshop is designed to provide attendees with a blueprint for revenue-growth in digital and social channels in an intimate, discussion-filled environment. Open to all NSF Attendees.
NHL WORKSHOP Join league executives during this strategizing session exclusively for those in the NHL. Leadership strategies, sponsorship activation and best practices will all be shared in this exclusive meeting.
THE BUSINESS OF RAISING REVENUE WORKSHOP*
Sports business innovators Steve DeLay & Jon Spoelstra will lead this session on revenue, creating an office culture of innovation and marketing that truly delivers an ROI. Open to all NSF Attendees.
*Denotes meetings open to ALL NSF Attendees and Exhibitors
www.sports-forum.com
STEERING COMMITTEE2014 MEMBERS
KEVIN ROCHLITZVP, Corporate Sales & Development,Baltimore Ravens
DAVID BROWNConsultantDB Sports Marketing
JASON BITSOFFVP/GM Sponsorship & Strategic Alliances Feld Entertainment, Inc.
STEVE DUPEEEVP of Business DevelopmentGMR Marketing
JIM KAHLERExecutive Dir., Sports AdministrationOhio University
DAVID MARTINCincinnati, OH
TODD PARNELLCOO/VPRichmond Flying Squirrels
MIKE REDLICKDir. of External Affairs Devos Sports Business Management Program, UCF
JEFF EISEMANPresident & PartnerAgon Sports & Entertainment
SUE HOLLENBECKAssist. Director, Sports Business DevelopmentOKCCVB
BONNER PADDOCKSVP, Marketing & Partnership ActivationYoung’s Market Company
J.J. GOTTSCHExecutive Vice PresidentRyan Sanders Baseball
MIKE STANFIELDSenior VP, SalesNew Orleans Saints & Pelicans
MARY PINKAssociate Athletics Dir., MarketingIowa State Athletics
KATHY SCHWABSenior Director, MarketingMilwaukee Brewers
TOM SHERIDANSr. Director, Ticket Sales & Premium SeatingChicago White Sox
CARIN ANDERSONVP, Corporate PartnershipsMinnesota Wild
MARC BLUESTEINFounder & PresidentAquarius Sports and Entertainment
BRIAN BYRNESSenior VP, Sales & MarketingOklahoma City Thunder
VIC GREGOVITSPresidentVSG $ports Marketing
DAN MIGALAFounding PartnerPCG/The Migala Report
BILL HAWKERManager of Corporate SalesGreen Bay Packers
DANNON HULSKOTTERDir., Marketing & Business DevelopmentMinnesota Vikings
BRYANT PFEIFFERVice President, Club ServicesMajor League Soccer
9www.sports-forum.com
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ADDITIONALPROGRAMMING
The 2014 ADchievement Awards recognize the top sports advertising of the past year. Winners will be announced on-stage at the 2014 National Sports Forum in Dallas on February 11th.
Attendees will have the opportunity to view all of the category finalists and winners in the NSF Trade Show Hall at the InterContinental Dallas hotel.
The 2014 SAMMY Award (Sales, Advertising, Marketing & Management idea of the Year) finalists will highlight six revenue-generating ideas that saw BIG results in the industry.
The six SAMMY finalists will present their objectives, actions and results to the 2014 NSF attendees. Join us to decide who will win top honors this year during the “Six Best Ideas You Should Be Doing NOW!” Breakout Session on Tuesday, February 11th.
The 8th annual Case Cup Competition will be held at the 2014 National Sports Forum. 10 of the nation’s top MBA and Sports Masters programs will compete to show their program has what it takes to take home the cup! Watch as the sports industry’s rising stars show off the skills obtained in their program and vie to
be named the 2014 Case Cup Winner!
The 2014 Case Cup Field:
32 of the top up-and-coming diverse sports professionals, representing many of the major organizations in the industry, will be awarded scholarships for the 2nd annual NSF Business of Diversity in Sports and Entertainment program.
Chaired by a nine-person committee, this inclusive program will focus on leadership and career development centered around increasing diversity within the leadership ranks of the industry. Each scholarship recipient will attend the BDSE program Sunday and the full conference Monday and Tuesday.
www.sports-forum.com
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SPONSORS + PARTNERS
STRATEGIC PARTNERS
Thank You to our Official Sponsors...
...and our family of Partners!
EVENT AFFILIATES
www.sports-forum.com
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