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Bringing Satellite Television into the 21st Century through Fibre Optic

FTTH CONFERENCE 2011 - Milan, 9th February 2011MASSIMILIANO REGA

Service & Delivery Director - Sky Italia

Summary

Company overview

Sky Fibre Optic revolution

Enabling services

Conclusion, Q&A

Company overview

4,87 milion subscribers

A unique entertainment model in the

Italian television landscape

Simply the best offer of National and

International programmes

Innovative technologies that have

revolutionized the television

experience

In just 7 years...

News Corporation

Some more numbers from Sky Italia….Over

190Thematic Channels and pay per view 80

Thematic and digital radioaudio channels

17 Channels dedicated to documentary and lifestyle

32Channels dedicated to entertainment

36HD channels

Sky Share avg per day

people

Over time Sky has consolidated its strengths through the quality of the brand,

its unrivalled product offering, new technologies like HD and MySky and

especially thanks to the strong focus on customer service.

Over time Sky has made a difference

Innovation is fundamental!

In the early ‘60’s the world of athletics

believed we had reached the limit of how

high it was possible to jump!

Fibre reduces the issues and

timeframes involved in installation

and allows Sky’s customers to

enjoy the best of the whole Sky

offer

Sky Optical Fibre solution: a revolution for satellite TV experience

Fibre enabled Sky to offer innovative services

Fibre creates business and commercial opportunities

Develop a new offer on full

cabling model to increase

penetration in Condominium

Condominium in ItalyOlder traditional buildings in Italy especially in city

centers

Environmental restriction for dish installation on balcony

Space limitations in older building often limit its possibilities

Existing trunking can be full with other services

… MDU installations

into condominiums

could be extremely

complex with

traditional technology

…

From coaxial... to Fibre Optic satellite signal distribution : Sky “simply” and directly to the home

FULL SATELLITE BANDWIDTH

trough a single optical cable

SMALL DIAMETERCABLE resolves space

issues

VERY LOW ATTENUATION For long distances

High Definition... 3D ... Digital Key: with Fibre ... without compromise

Sky Digital

Key

Innovative

solutions to

view DTT

services.

36 HD channels

Fibre overcomes traditional

technology limitation and

allows customers to see all

Sky channels on offer with

high definition quality.

A step

ahead…

The first

Italian TV

platform to

broadcast

live in 3D.

Most innovative service available on

Personal Video Recorder STB which

enable to record thanks to an internal

hard disk.

My Sky HD: choose what to watch…and when to watch it

First to bring PVR technology in Italian’s Home

Pause live TVRewind live

TV Record

One family, many passions... with just one fibre!

With Sky Multivision

the family are free to

watch WHAT THEY

WANT

WHERE THEY WANT

Thanks to Plug&Play Fibre solution is possible to

connect more Set-Top-Boxes in different rooms of

customers’ apartments

Sky will continue to invest in Fibre Optic…

… because Fibre is a

technology that not only

looks to the future….

but is completely

future proof.

massimiliano.rega@skytv.it