breaking down the ruler of social media: facebook
TRANSCRIPT
BREAKING DOWN THE RULER OF SOCIAL MEDIA: FACEBOOK
ASSESSING FACEBOOK’S VALUE PROPOSITION
APPEAL FREE, DOMINANT, GLOBALLY-RECOGNIZED, MULTI-FACETED SOCIAL MEDIA NETWORK.
EXCLUSIVITY THE ONLY SOCIAL NETWORK OF ITS KIND, SCOPE, AND REACH. OTHER SOCIAL PLATFORMS TEND TO COMPETE WITH FACEBOOK’S FUNCTIONS, NOT SERVICE AS A WHOLE.
CLARITY FACEBOOK SPARKED THE SOCIAL MEDIA ERA AND HAS EDUCATED THE MASSES SINCE 2004 ABOUT THEIR SERVICESCREDIBILITY FACEBOOK’S SERVICES ARE VERY TRUSTWORTHY WITH IT’S FUNCTIONS. ITS POLICIES ARE OFTEN CHANGING AND CAUSES CONTROVERSY, BUT STILL REMAINS A CREDIBLE SERVICE.
FACEBOOK GLOBAL STATISTICS
AS OF QUARTER 2 of 2015, FACEBOOK HAS 1.49 BILLION USERS WORLDWIDE.CHINA’S POPULATION IS 1.37 BILLION.
FACEBOOK KEY DEMOGRAPHICS
FACEBOOK CANADIAN STATISTICS
CANADA HAS THE MOST ACTIVE FACEBOOK USERS.THERE WERE 17.8 MILLION FACEBOOK USERS IN CANADA AT THE END OF 2014.IN 2016, IT IS PROJECTED TO HIT 19 MILLION CANADIAN USERS.
BEST DAYS OF THE WEEK TO POST CONTENT ON FACEBOOK
BEST TIME OF DAY TO POST CONTENT ON FACEBOOK
WHY ORGANIZATIONS SHOULD USE FACEBOOK?
INSTANT RECOGNITION AND RELATABILITY BY USING FACEBOOK
FACEBOOK PAGES ARE AS ESSENTIAL AS A WEBSITE TO YOUR BRAND OR ORGANIZATION
ALL THESE FREE TOOLS:FACEBOOK MESSAGING, EVENTS, APPLICATIONS, NOTES,
GROUPS, PHOTO ALBUMS, VIDEOS, ANALYTICS, ADS…
THE BEST AND MOST POPULAR METHOD OF ENGAGING AND REACHING USERS, FANS, VIEWERS & CUSTOMERS
WHY IS FACEBOOK WORTH USING?
FACEBOOK QUANTCAST RANKING: 3QUANTCAST RANKS WEBSITES BASED ON THE NUMBER OF
PEOPLE IN THE US WHO VISITS A SITE WITHIN A MONTH129,161,184 monthly users in the United States
FACEBOOK ALEXA RANKING: 2ALEXA RANKS WEBSITES BASED ON THE FREQUENCY OF VISITS ON WEBSITES THAT HAVE INSTALLED THE ALEXA
TOOLBAR. GOOGLE IS FIRST.
FACEBOOK IS OFTEN JUST BEHIND GOOGLE WITH ONLINE RANKINGS AND PAGE VISITS.
HOW TO ANALYIZE FACEBOOK DATA?
FACEBOOK HAS ITS OWN COMPREHENSIVE ANALYTICS SERVICE CALLED “FACEBOOK INSIGHTS”
FACEBOOK PAGES CAN USE INSIGHTS ONLY AFTER 30 PEOPLE HAVE LIKED YOUR PAGE
METRICS USED FOR FACEBOOK PAGES INCLUDE:POST REACH, ENGAGEMENT, PAGE
LIKES
IS FACEBOOK BETTER FOR B2C or B2B?
FACEBOOK HAS MANY TOOLS TO HELP BRANDS AND ORGANIZATIONS ENGAGE WITH THEIR AUDIENCE
AS FACEBOOK HELPS YOU IMPROVE YOUR PUBLIC IMAGE AND PUBLIC RELATIONSHIPS WITH
CUSTOMERSBUSINESS-TO-CUSTOMER ORGANIZATIONS WILL
DEFINITELY BENEFIT FROM FACEBOOK MORE THAN BUSINESS-TO BUSINESS
B2B ORGANIZATIONS ARE ON-GOING, WHILE FACEBOOK FANS ARE NOT OFTEN CONSTANT
TORONTO INTERNATIONAL FILM FESTIVAL
WHAT ARE THE COSTS WITH USING FACEBOOK?
FACEBOOK IS FREE!
FACEBOOK ADS ARE NOT!
YOU WILL NEED TO INVEST IN EMPLOYEES & DIGITAL RESOURCES
FACEBOOK IS AN OUTLET FOR YOUR GOALS AND INITIATIVES
FACEBOOK WILL ONLY BE ONE ASPECT OF YOUR COMMUNICATIONS PLAN
A GREAT PLACE TO GET STARTED ON FACEBOOK!
THE GOODWILL COMMUNITY FOUNDATION HAS A GREAT “FACEBOOK 101” WEBSITE!THEY HAVE CATEGORIZED SECTIONS FOR YOU TO PICK AND CHOOSE WHICH ASPECT OF FACEBOOK YOU WANT TO LEARN ABOUT.
RESOURCES AND CITATIONS:STATISTA.COMhttp://www.statista.com/statistics/282364/number-of-facebook-users-in-canada/
http://www.statista.com/statistics/346167/facebook-global-dau/http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
SPROUTSOCIAL.COMhttp://sproutsocial.com/insights/new-social-media-demographics/#facebook
ADWEEK.COMhttp://www.adweek.com/socialtimes/best-time-to-post-social-media/504222
QUANTCAST RANKINGhttps://www.quantcast.com/facebook.com
ALEXA RANKINGhttp://www.alexa.com/siteinfo/facebook.com
GOODWILL COMMUNITY FOUNDATION LEARN FREE http://www.gcflearnfree.org/facebook101