breakfastsegmentanalysis

7/27/2019 breakfastsegmentanalysis

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Breakfast Segment : Analysis

Amit Garg

Pallavi Priyanka

Shobha Hadimani

Pradeep Nimagadda

Vikram Baheti

Sovan Ghosh

Saksham Khandelwal


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EXISTING MARKET

Reasons for new opportunities in the breakfast segment:

Nuclear families

Working women

Higher Disposable income

Increasing awareness about consuming healthy breakfast

Fast paced lifestyle

Work timings


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Need for a breakfast solution that combinesconvenience, health and taste.


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Western Influncers

Channa Bathura

Bread Jam/Toast

Corn Flakes

Egg Variations

West India

Poha Vairants

Upma Variants

East India

South India

Dosa

Uthappam

Central IndiaPoha Varaints

Cheela

Upma

Sabudana Khichidi

Upma

North East India

Parratha Variants

According to the

communities

Idli

Breakfast/ Nashta Habits

India

Allu Puri

Bread Cutlet

Egg/ Egg products

Samosa/Vada Pav

North India


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Primary Research


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Demographics


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32%

15%

13%

7%

32%


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8%

39%

32%

14%

2%

3%

0%

6%


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48%

45%4%

1%

1%

1%

0%0%


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Daily Expense One Is Likely To

Spend On Breakfast

How Often One Prefers

To Buy


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PreferenceTo HaveFood

Preference For Kind

Of Food


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Daily expense one is likely to spend on breakfast


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How often one prefers to buy


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Preference to have food


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Preference for kind of food


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11%

49%

3%

13%

37%

10%

48%

3%

13%

38%


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54%

28%

15%

4%54%

28%

14%

3%


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28%20%

4%

4%

16%

24%

42%

23%

32%

8%

28%

21%

4%

3%

16%

23%

23%

44%

32%

9%


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Choices Of Breakfast


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INSIGHTS


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INSIGHTS

From the survey, a majority of people in India skip breakfast (approx 67%)

47% takes 0-20 min to prepare breakfast while 78% would like to spend 0-10 min on

Breakfast making

81% wants to spend 5-10 min in having breakfast

70% of people are ready to spend Rs. 10 to 30 per day on breakfast

57% of people like to buy their breakfast on a daily basis or in an interval of 2-3 days

84% of people prefer to have breakfast in groups or with somebody so accordingly

the packaging of the product can be decided

58% of people want to have hot breakfast in the morning

54% of people prefer to have breakfast between plain & spicy so we can suggest the

taste of the product accordingly

Bread based breakfast is the most commonly used breakfast Pan India


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Product Recommendation

According to the survey, Bread based breakfast is eaten in PAN India

Recommendation : Indo Western Food

A special variety of bread which does not sog and the shelf life is 2-3 days. In

between we will have a paste of different variety for different states

depending upon the taste and preference

E.G. For North India, Paratha is the most consumed food, so a paste of

different varieties of paratha

West india : Poha based sandwich

East India : Noodles Based sandwich

South India : Dosa-idli based sandwich


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Aloo Bun with Curd Cream

67% of the sample consume wheat based breakfast

People prefer nutritionally wholesome breakfast.

Product:

Dough mixed with potato.

Curd cream

Different masala mixes imbibed, to provide the extra dash of flavour.


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Emerging Trends

Special diet breakfast:

Less salt & spicy

Increasing Lifestyle disorders (BP, DM): Less/no

consumption of salt & sugar.

More people susceptible to allergies: gluten &

lactose.

Special sports diet: High Protein diet


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Thank You

breakfastsegmentanalysis

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