How to deliver mobile video at scale Mat Brown 1st May 2013

Yesterday:

Today: Living room is full of distractions

The consumer is ready

10%  

39%  51%  

12%  

41%  47%  

23%  

28%  

49%  

Games Videos Written content Media consumption by device:Source: YuMe/Decipher April 2013

Video is viewed on all devices

Brand recall by device and format:Source: YuMe/Decipher April 2013

Video is most effective format on all devices

82%  

14%  

83%  

22%  

70%  

32%  

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Embedded technology to scale

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In-CE-OEM

In-Player

In-App

321 Web SDK Mobile &

Tablet SDK

Embedded SDK

One conversation with publishers across all their platforms

The right environment for branding and scale

•  Video  in  front  of  video  

•  Brand  environment  

•  Inters99al  •  Direct  response  

environment  

Unify your audience across devices

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Summary •  The consumer is ready •  QUALITY brand video,

not direct response •  Already enough

inventory to scale – and more to come

•  Tailor the format to the device

11 ©2013 YuMe. All rights reserved.

Thank you!