Learn What Cloud Services SMBs Are Buying and Differentiate Your OX Offerings

James Raquepau, Director – ISV & Technology Alliances

13 Years in the Cloud Business

Leading Cloud Services Enablement Platform

400+ ISVs, 9000 Service Providers

Parallels – Your Cloud Partner

Parallels SMB Cloud Insights™

3years

12,000SMBs

32research reports

What is new in 2013? • Year over year trends• Kano and conjoint analysis• Updated survey data for Europe

United States

Australia

Netherlands

United Kingdom

Russia

Brazil

Japan

Poland

France

European regional

Mexico

India

Germany

Global

China

Spain

APAC regional

2016

7 Payroll & HR

Online CRM

Phone Conferencing

File Sharing

Support / Help Desk

Web Conferencing

Accounting

Virtual Desktop (VDI)

And many others…2012

4

20091

Web Hosting

Online Backup & Storage

Hosted Email

Instant Collaboration

SMBs are adopting a wider variety of cloud services

Source: Parallels SMB Cloud Insights™ (Global), 2013

Top trends: Changing consumptionSMBs have strong interest in bundled services

64%

68% 70%52%

74%62%

FRANCE UNITED STATES GERMANY

CHINAUNITED KINGDOMAUSTRALIA

Source: Parallels SMB Cloud Insights™ (Global), 2013

Where do you buy online applications?(of those that use online apps)

0% 20% 40% 60%

Directly from the application website

IT Consultant

Web Hoster

Distributor / Online Retailer

Telco / mobile provider

Micro (1‐9) Small (10‐49) Medium (50‐249)

Small and Medium SMBs more likely to buy from telcos, web

hosters and distis than Micro SMBs

Source: Parallels SMB Cloud Insights™ (Europe), 2013

0% 20% 40% 60% 80%

Security

Outlook integration

Archiving

Shared calendar

Calendar alerts/notifications

Micro Small Medium

Key features SMBs want in business-class emailTriggers to switch from free to paid business service

Source: Parallels SMB Cloud Insights™ (Europe), 2013

ANCHOR  UP SELL CROSS SELL

Communication & Collaboration

• Email• Hosted Voice

• Collaboration• Archiving

• Desktop Backup• Online Conferencing

Web Presence & Web Applications

• Site Builder / Hosting / Domain / Webmail

• Marketing & Mobile Tools

• Website backup

• CRM• Collaboration

Hosted Infrastructure IaaS • Server• Virtualization

• Backup • CDN • C&C

Cloud Service Packaging StrategiesCreating Bundles – Upsell Cross Sell Analysis

Differentiate Your OX Offerings with Parallels Automation 5.5 and APS 2

Integrated Software Suite for You to Profit from the Cloud

APSSTANDARD Services

AutomatedProvisioning Automated

Provisioning

Control PanelsControl Panels

Infrastructure VirtualizationInfrastructure Virtualization

AutomatedBilling

AutomatedBilling

Parallels Automation 5.5

• APS 2 built-in and fully integrated• More than 50 UI improvement• Support for Parallels Cloud Storage• Updated Hosted PBX, Linux and Windows shared hosting

Integrated Software Suite for You to Profit from the Cloud

APSSTANDARD Services

APS 2 – Unlocking Your Potential• Dynamic User Interface

via HTML5 support• App to App Service

Awareness• Resource Sharing Across

All APS Services• Pluggable Secure Single

Sign-on

2

Upsell & Cross-sell Across OX App Suite

APSSTANDARD Services

AutomatedProvisioning Automated

Provisioning

Control PanelsControl Panels

Infrastructure VirtualizationInfrastructure Virtualization

AutomatedBilling

AutomatedBilling

App Suit Free

AV/AS

StorefrontStorefront

OX Hosted orCloud ServerOX Hosted orCloud Server

App Suite Pro

App Suite Documents

App Suite Files

Upsell

Cross‐sell

EmailArchive

• Chose Self Hosted or Syndicated• Upsell and Cross-sell your way• 400+ APS packages from 200+ ISVs• Includes Open Source & Commercial offerings

Parallels Automation 5.5

2

13 Years in the Cloud Business

Leading Cloud Services Enablement Platform

400+ ISVs, 9000 Service Providers

Parallels – Your Cloud Partner

Thank you for your time

&

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