1. Communicating and EngagingStakeholders for Sustainability Latha Sankarnarayan Pearl Tiwari Madhura Kapdi Sumant Sood Mohan Kumar Stockholm 9 th December,2010

2. Our Companies

Titan Industries Limited

Gujarat Ambuja

Child Rights and You

Nagarjuna Oil

Green Evangelist

Manufacturing and retailing of watches and Jewellery, Retailing of Eyewear and Precision Engineering

Manufacture of Cement & Building Products

NGO advocating and enabling Child Rights in India

Refining and retailing of Petroleum products

Consultant for building sustainable culture

3. OVERVIEW

Introduction

Why and Who are the Stakeholders?

Stakeholders Expectations

Challenges to Communication and Engagement

Strategies for Communicating & Engaging

Case Study from Titan

Wrap up

Questions / Comments

4. Purpose

To present our endeavour to create a robust culture in Indian Companies to reach high standards of Sustainability

To provide insights on Engaging Stakeholders for creating a Sustainability Culture

5. Technology & Processes Corporate Strategy & Road map Sustainability Plans Sustainability PEOPLE STAKEHOLDERS How to achieve Sustainability ? 6. Who are the Stakeholders? 7. Our Projects To create an A level sustainability report using GRI Indicators Sumant Sood, Titan Industries Limited Communicating CSR to Stakeholders, PearlTiwari, Ambuja Cements Ltd Tools to enable Child labour free Supplier Chain Madhura Kapdi, Child Rights and You ToBuild Nagarjuna culture that enables excellence and Sustainability-Mohan Kumar ,Nagarjuna Oil Corpn Ltd Limited To createa package for Clients to develop a Sustainability culture- Latha Sankarnarayan,Green Evangelist 8. Sustainability Customers Employees Vendor / Suppliers Community Investors TopManagement 9. Stakeholders Expectations from SustainabilityInitiatives

TOP MANAGEMENT

• Smooth running of the Business operations

• Optimal use of Technology/processes for delivering

• Should contribute to Bottom line..directly or indirectly

• Human rights are important as far as equality & diversity but no interference in operations from Trade Union

• Initiatives in line with Business plan and long term orientation

• Good relationship with Communities in which theBusiness operates

10. Stakeholders Expectations from Sustainability Initiatives

COMMUNITY

• Share of earnings of the Company ..

• Welfare facilities-water, roads etc

• Schools for children

• Vocational training for employability

• Transparency in communication

• Contracts

• Employment

11. Stakeholders Expectations from Sustainability Initiatives

EMPLOYEES

• Transparent communication on what is happening in the Companyand how it impacts them

• Fair play and equal opportunity

• Harassment free and safe working environment

• Recognition for good work done

• Better understanding of Sustainability and CSR..Dontknow what it is

• Opportunity to work in Task forces

• Quick resolution of Grievances

• Work life balance

12. Stakeholders Expectations from Sustainability Initiatives

CUSTOMERS

• Transparent communication on products and services

• Value for money

• High standards of Ethics

• Overseas Customers-increasingly are demanding good adherence to basic CSR and Sustainability

13. Stakeholders Expectations from Sustainability initiatives

INVESTORS

• Goodrelationship with Communities in which the Business operates

• Transparency in the Business affairs following ethical standards

• Actions demonstrating initiatives on Sustainability and CSR.

• Overseas Investorsare increasingly require Sustainability Reporting.

14. What is the Key Success factor for Sustainability?

INCLUSIVEENESS,INFORMATION AND PARTICIPATION OF STAKEHOLDERS >>

GOOD COMMUNICATION & ENGAGEMENT OF STAKEHOLDERS

15. Challenges to Communication and Engagement for Sustainability

Low literacy levelsand social bias

Lack of awareness about Sustainability and relating it to Business

Poor and lack of credible communication with all stakeholders

Trade Unions not Business oriented

Vested local political parties

Lack of safety orientation as a culture

Lack of recognition for CSR work done

Sustainability reporting

16. Key Strategies for Communicating & Engaging for Sustainability

Developa robust Communication strategy for different Stakeholders

HR strategyto address the Human rights issue

Implement Culture building programs

Need based Community developmentplans

Integrating Sustainability initiatives with Business plans and training.

Regular Engagement& Communication effectiveness surveys

17. A case study from Titan 18. A CASE STUDY FROM TITAN

Indian Jewellery market

• Estimated at 200 million dollars

• 3 hundred thousand retailers

• 1 million goldsmiths

• Primitive unsafe and unhygienic working conditions

• average work span is 25-30 years

• Burnout by 40 years of age

• Child labour

• Unattractive industry to work in

19. A CASE STUDY FROM TITAN THREAT TO BUSINESS 20. A CASE STUDY FROM TITAN

Setting up of a model unit

• Communicating details to the suppliers

• Resistance to change

• Engagement with the supplier fraternity and Goldsmiths

• Resistance to adapt to modern manufacturing techniques

• Deputation of executives to work with goldsmiths

• Benefits provided-insurance , 8 hour working

21. A CASE STUDY FROM TITAN Productivity improved 100% Suppliers convinced 22. A CASE STUDY FROM TITAN

Making it world class

• Gap perceived between current unit and our factory

• Shared plans with Suppliers

• Reluctance to invest

• New units to increase capacity

• Unit set up close to main factory

• Unit inaugurated with all suppliers present

23. A CASE STUDY FROM TITAN Productivity further improved by 50% Inventory reduced from 21 days to 3 days 24. A CASE STUDY FROM TITAN Soldering by torch Soldering by Blowpipe 25. A CASE STUDY FROM TITAN Induction Melting Primitive Melting 26. A CASE STUDY FROM TITAN

WAY FORWARD>>

Our successful project Impacted 1500 Goldsmiths connected to Titan

We look at improving the life of1 Million goldsmiths

27. Wrap up

Stakeholders play a key role for successful implementation of Sustainability initiatives

Good communicationis fundamental in engaging the various stakeholdersfor Sustainability initiatives

Engagement of Stakeholders will make them dynamic contributors to Sustainability

28. Tack!!! 29. Questions / Comments