breadcrumbs. ever feel a little lost? just looking for a sign?
TRANSCRIPT
BreadcrumbsBreadcrumbs
Ever Feel a Little Lost?
Just looking for a sign?
Verizon NavigatorVerizon Navigator
End result:End result:
Crumb code needed ‘minor’ Crumb code needed ‘minor’ tweakingtweaking
Consultant!Consultant!
Each XML crumb file traps:Each XML crumb file traps:
►pages visited as xml nodes►IP►page timestamp
►does not collect off site pages►does not collect browser navigation
Data analysisData analysis
►Pick a page to analyzePick a page to analyze For example – paths taken to get to the For example – paths taken to get to the
“databases by subject” page“databases by subject” page
►Put data into magic boxPut data into magic box►Out comes user paths that end on the Out comes user paths that end on the
selected pageselected page
1 million user paths1 million user paths
►N = 39,050N = 39,050
Data
Data
Data
Data
Data
Data
0
5
10
15
20
25
30
35
40
45
50
1 2 3 4 5 6 7 8 9 10
Clicks
% o
f U
sers
# of clicks to the databases by # of clicks to the databases by subject pagesubject page
Anticipated PathsAnticipated Paths
Top 3 pathsTop 3 paths
3 “Less than ideal” paths – 3 “Less than ideal” paths – 6.7 %6.7 %
Advantages of the XML path Advantages of the XML path datadata
►Much greater N numberMuch greater N number►Real time usability testingReal time usability testing►FlexibleFlexible►No observer effectNo observer effect
Usability data replaced?Usability data replaced?
►Tracking sessions that leave the siteTracking sessions that leave the site
►Seeing user response (frustration)Seeing user response (frustration)
Future directionsFuture directions
► Implement predictive track analysisImplement predictive track analysis
► Implement timestamp analysisImplement timestamp analysis
Dynamic XML crumb codeDynamic XML crumb code
►Create a breadcrumb for Create a breadcrumb for navigating Web pages with navigating Web pages with server-side XMLserver-side XML http://www.http://www.yasuremediayasuremedia
.com/Breadcrumb/Breadcrumb..com/Breadcrumb/Breadcrumb.htmhtm
BreadcrumbsBreadcrumbs
►Putting users on the right path…Putting users on the right path…►OrOr
►Can our users show us where the path Can our users show us where the path should be?should be?
