BRC April 2019 – March 2020

Lunch with Pippa Hudson on CapeTalk offers listeners respite from

hard news to explore, taste, read and reflect.

The 2-hour program helps listeners navigate life.

Features range from health & wellness to food, DIY and cars.

On Wednesdays award-winning journalist Wendy Knowler

shares interesting case studies as part of ConsumerTalk.

Philippa (Pippa) Hudson completed her Honours degree in

English at the University of Witwatersrand.

She trained in radio news at Johannesburg’s ABC Ulwazi

broadcasting school but her on-air career started in 1998 as a

news reporter at Classic FM, and a year later she moved to Cape

Town to join a commercial radio station where she was later

promoted first to News Editor and then to Station Manager in

2003.

Hudson opted for a short break from radio to raise her two

young children, and during this period, developed a successful

freelance business as a journalist and corporate writer. She was

lured back into radio in 2008 by the opportunity to work at

CapeTalk/702 as part of the Eyewitness News team.

“I have always considered these stations to be the premiere

radio news suppliers in South Africa, and the opportunity to get

back on the air and be part of this dynamic team was one I

relished,” she says. “It is a privilege and an exciting new

challenge for me to fulfil the role of lunchtime host.”

Follow Pippa on twitter: @pjchudson

MONDAYS

13:30-14:00 Food - Broken down into 10 mins for a featured cookbook of the

week, and 20 mins covering a food theme and taking listener’s food and

cooking questions with various celebrity chefs such as Zola Nene, Pete

Goffe-Wood, Tjaart Walraven, etc.

14:00-14.20 New Beginnings - Featuring somebody who’s recently

embarked on a new experience, changed their life for the better, or adopted

a radical new approach to some new aspect of their life (eg. health, career,

relationships)

TUESDAYS

13:30-14:00 Fabulous Life -- Looking at finer things in life – art, culture, wine,

whisky, travel, fashion, décor. Listeners will have the opportunity to call in for

advice, tips and more, from the guest.

14:00-14:20 Family Matters - Tackling issues around family relationships –

from parenting, to adult relationships, to caring for the older members of the

family. The slot covers all aspects, including education, children’s books and

entertainment, family friendly activities, and more – and hosts various experts

in each field.

14:40 Fabulous Find -- A featured service, or place that listeners have

nominated for being great at whatever (from a great coffee shop, to a great

butcher, car wash, etc) with a focus on finding hidden gems in our own

backyard.

WEDNESDAYS

13:00-14:00 ConsumerTalk with award-winning journalist Wendy Knowler.

14:00-14:20 Inspiration Wednesdays - Inspiration Wednesdays was designed

to offer listeners some midweek inspiration to help them get over the hump in the

week. Inspirational guests join Pippa for an in-depth discussion into their lives

and what’s made them inspirational.

14:40 Cars - We take listeners questions about everything car-related,

from which car to buy, to what could be wrong with a car.

THURSDAYS

13:30-14:00 DIY - A feature answering all DIY questions our listeners may have.

We have regular experts in topics such as plumbing and electric.

14:00-14:30 Health and Wellness - Focusing on health and answering listener’s

medical questions. Themes are followed each week (ie. optometry, heart

disease, diabetes, etc)

FRIDAYS

13:30-14:00 5 Things To Do - A “what’s on” feature that covers five different events

that listeners should go to.

14:00-14:00 Pippa’s Planet - We start off with a quick 5min interview around green

living or conservation (known as “the green interview”), followed by the gardening

slot loved by all with green fingers – where we have an expert answer listeners’

gardening and plant-related questions

14:40 Music - Talking about (and playing) music that’s both from yesteryear and

present, with music news and listener interaction incorporated. We generally

interview musicians in this slot – from up and coming artists, to world famous

musicians.

SEM

Age

Index

LSM

Index

Index

Ethnicity Gender

0%

80%

3%

17%

African

White

Indian/Asian

Coloured

0

100

200

300

400

500

600

700

800

0%

10%

20%

30%

40%

50%

60%

70%

15-24 25-34 35-44 45-54 55-64 65+

Lis

tener

% A

ge

Age % Index

0

200

400

600

800

1,000

1,200

0%

10%

20%

30%

40%

50%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index

0

200

400

600

800

1,000

0%

20%

40%

60%

80%

100%

SEM Cluster 1 SEM Cluster 2 SEM Cluster 3 SEM Cluster 4 SEM Cluster 5

Lis

tener

% o

f S

EM

SEM % Index

Ave. Age 61

ACI (Black)

20% 58%42%

BRC RAMS: April 2019 – March 2020

0

2

4

6

8

10

12

14

16

18

Au

die

nce

s in

‘0

00

29 0008 000

Listeners : Monday to Friday (13h00-15h00).

Lunch with Pippa Hudson reaches up to listeners on average between 13h00-13h15.

Early Bfast Pippa Today with Kieno LK PM DriveMoney

ShowTonight with Lester

MoneyShow

Aubrey Mon-

Thu

Sports

Talk The Aubrey Masango Show

Best of CT

Friday

Bfast with Refilwe

` Audience

in 000's

1300-1315 7

1315-1330 8

1330-1345 8

1345-1400 7

1400-1415 6

1415-1430 6

1430-1445 5

1445-1500 5

BRC RAMS: April 2019 – March 2020

www.primediabroadcasting.co.za

Visit our website to find Audience profiles, Footprints, Case studies and more.

We look forward to telling your story…