brazil: public and private partners towards a water-saving movement in the domestic environment...
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BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE
DOMESTIC ENVIRONMENT
Zaragoza, June/2008
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1960: population of 70 million people, 45% lived in cities 2000: population of 170 million people, 81% lived in cities
Prospect for 2011: 90% of the Brazilian people will be living in cities
URBAN GROWTH IN BRAZIL
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1940 1950 1960 1970 1980 1990 2000
Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field Urb. Field
12,9 28,3 18,8 33,2 31,3 38,8 52,1 41,1 80,4 38,6 111 35,8 138 31,8
31% 69% 36% 64% 45% 55% 56% 44% 68% 32% 76% 24% 81% 19%
41,2 52 70,1 93,2 119 146,8 169,8
Brazil: a country that turned out to be urban in only 50 years
In millions of inhabitants:
URBAN GROWTH IN BRAZIL
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TARGETS
GENERAL
To promote a water-saving movement in the domestic and comercial environments, by fostering the
technological innovation, in materials and equipments, the calibration, and the design of products and
constructions.
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SPECIFIC• To promote the production and the knowledge so as to save
water and fight against the water waste in materials and equipment
• To foster the technological innovation, the design and the development of water-saving technologies for the domestic and comercial environments, specially those destined for the social interest habitation (SIH)
• To create competences for the calibration of water-intensive use materials and gadgets in the market in the domestic and comercial environments, focusing on their clasification
TARGETS
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SPECIFIC
• To foster an edification innovating concept for saving water and using it rationally
• To create conditions for the technological innovation and the production of water-intensive equipment and materials for the domestic and comercial environment, taking into account the water use habits of the population
TARGETS
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• (refazer ou cortar tabela)
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Distribuição do consumo de água em unidade residencial unifamiliar.
55%
18%
11%
8% 5% 3% Chuveiro
Pia
Lavadora de roupas
Lavatório
Bacia Sanitária
Tanque
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PROGRESSIVE CONTEXT
I – Accordance with the PBQP-H technical rules
II – Water-saving products development
III – Constant improvement process
IV – Certification (Ecolabeling)
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I - ACCORDANCE WITH TECHNICAL RULES
PBQP-H – Brazilian Program of Quality and Productiveness for the Habitat
Public and Private AgentsEnterprises + Research Centers + Government
ToiletsAverage saving of 40% per use of the flushing cistern 15% of total saving in the residence
Pipe Systems obstruction and leakage of the tapleakage loss reduction → from 10 to 15% of the residence
demandhigh aggregated value
Low visibility for the consumer
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IIWATER-SAVING PRODUCTS
DEVELOPMENT
To popularize the access to saving solutions Design of products and constructions Preferential focus on the Social Interest Habitation
(SIH) and comercial use Government investment of € 1.000.000,00 in 2008 Technological centers + enterprises
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IIICONSTANT IMPROVEMENT
PROCESS
Insertion of the water-saving products in the Brazilian Labeling Program
Execution of the National Metrology Institute - Inmetro Participation of private and public agents, protection
of the consumer entities Sanitary and electric equipment Visibility for the consumer
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IVCERTIFICATION (ECOLABELING)
Accreditation of the most efficient products International societies for the foreign market
accreditation
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TARGET PUBLIC
Research Centers and/or Technological Centers
Academic Institutions (priority to those associated with private companies interested in the development or improvement of material and equipment for a most efficient use of water
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ASPERSORES
TORNEIRAS
MANGUEIRAS
CHUVEIROS
VASOS SANITÁRIOS
LAVADORA
DE
LOUÇA
LAVADORA
DE
ROUPA
TANQUINHO