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Brazil Presented to: Apple inc. Presented by:

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Page 1: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Brazil

Presented to: Apple inc.Presented by:

Page 2: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Location

• Mathematical Location:Latitude: Between 4 degrees North,And 73 degrees southLongitude: Between 40 and 70Degrees west

Situation: On the East coast of South America, East of Peru.

Formal Region: South America

Functional Region: Brasilia

Page 3: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Demographic ComparisonsCountryName

PopulationGrowth

HDI (HumanDevelopment Index)

Life Expectancy

Literacy Per CapitaGDP

Brazil 1.166% 0.699 72 Years 88.6% $10,100

Peru 1.193% 0.723 71 Years 92.9% $8,500

Bolivia 1.72% 0.643 67 Years 86.7% $4,700

Page 4: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Demographic Analysis

Brazil contains a healthy, well educated population who are willing to work for approximately 10,000 dollars per year. It has similar demographic status to other nations in the region and therefore has no imminent threats surrounding it. Brazil has an infant mortality rate of just 21 deaths per 1,000 live births which helps contribute to its average life expectancy of 72 years, one of the highest in the region.

Page 5: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Demographic Transition Model

Brazil is currently in stage three of development. This is the stage best suited for industry. Brazil has a large working population with a healthy but manageable natural increase rate which ensures that Brazil both has a large enough population to allow manufacturing to thrive, and one small enough to support into the future.

Page 6: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Economic Development

• Current Primary, Secondary,and Tertiary Employment:– Primary: Petrochemical, Mining– Secondary: Automobile Manufacturing, Electronics

Assembly– Tertiary: Telecommunications, Retail, Utilities,

WholesaleBrazil’s level of Development is the best possible for

Manufacturing, because of the rapidly industrializing economy and population. This level of development also houses a great number of skilled workers.

Page 7: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Site Factors: Land and Labor

Page 8: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Site Factors: Resources

• Proximity to Inputs: Some inputs (metal computer casings) can be produced in Brazil. Others (Silicon-based processing chips) may have to be imported.

• Bulk-Gaining Industry: Electronics Manufacturing is a bulk-gaining industry, meaning the finished product has more mass than the inputs required to make it.

• Inputs:

Page 9: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Situation Factors

• Brazil is full of many major markets like Brasilia and Sao Paulo. Except for the region known as Amazonia, there are many major cities. All in-country distribution could be done inexpensively by truck due to the relatively high concentration of large markets concentrated in almost every Brazilian state.

Page 10: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Infrastructure: Transportation

• Brazil’s Infrastructure has been relatively slow to develop due to opposition to reform projects from private parties. In general, each state has only one major airport with most air traffic controlled by one of two companies. Brazil has a very elaborate highway system, and most large market centers are located near large ports. Other nations in Latin America, such as Bolivia and Paraguay, however, lag behind Brazil in the efficiency of their physical infrastructure.

Page 11: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Infrastructure: Communication

• Brazil is Central America’s largest Information Technology and Communications market with 45% of Latin America’s total IT investment. Most major communications systems are centered around large cities and industrial areas. The rural areas of the nation have received little Communications distribution, but in areas of strong markets, communications are very well in place. Compared with its’ neighbor Bolivia, Brazil’s communication infrastructure is very well developed.

Page 12: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Taxes

Page 13: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Social Stability

• Human Rights: Brazil Boasts one of Latin America’s most progressive and socially stable economies. After the country became democratically ruled in 1984, the country has flourished and many human rights bills have been passed.

• Corruption: Like all Latin American nations, Brazil’s government is full of corruption. However, Brazil is one of the least corrupt nations in Latin America.

• Brazil’s government is a Democracy where there are open elections held every four years. The main political opposition is seen between the various parties and some wealthy private sector investors.

Page 14: Brazil Presented to: Apple inc. Presented by:. Location Mathematical Location: Latitude: Between 4 degrees North, And 73 degrees south Longitude: Between

Conclusion

• Brazil is a very large and quickly growing economy. There are many large markets and resources within relatively ease access by the nation’s expansive highway network. The nation lacks a highly developed transportation infrastructure and for international exports, products can take up to 39 days to clear international customs. For products such as Apple’s, this would not be of great concern. Brazil has a large, highly educated population with a thorough communications infrastructure in place in urban areas. All of these positive aspects outweigh the drawbacks, making Brazil an excellent location for a new Apple production facility.