brazil –miami connection through proxio · marketing tools. powerful services for the members....
TRANSCRIPT
Brazil – Miami Connectionthrough Proxio
Teresa King Kinney, CEO
Miami Association of Realtors
How Proxio works in Miami
Also, cover Syndication agreement …
Marketing ToolsInternet Opportunities
MLSExclusive Listings
Referral OpportunitiesQuestions & Answers
Miami Association of RealtorsNow the largest local association in the U.S.
25,000 Members3,000 Companies
Proud that you were 1st of all of our 65 International Partners
MLSAdvantages to Large Offices … to all Offices
… To Sellers/Owners … to Buyers … to Renters
Exclusive ListingsBenefit everyone – 70% Co‐op Sales
Referral Business OpportunitiesLocally – Nationally ‐ Internationally
Internet SitesAll listings – all sites – “market maker” – more sales!!
Marketing ToolsPowerful services for the members
Premium Marketing Tools
Over $30,000In Premium Marketing Tools for Every MIAMI
Member‐ FREE ‐
Create Marketing Tools Your Members
Can’t Live Without!
On your phone!
FREE Slide Shows
INTERNET OPPORTUNITIES
WHY LIST WITH YOU?...
MORE LISTINGS GOTO MORE PLACES
These national sites and the sites that they power total more than 330 real estate search Web sites!
Point 2 Agent
These national sites and the sites that they power total more than 350 real estate
search Web sites!
Turn every service into a marketing opportunity for your members.
This marketing piece can beCo‐Branded
Whenever possible, create a guide for your Members …
A Conversationwith Buyersor Sellers
Referral System Participants•Argentina•Brazil•Canada•Costa Rica•Cyprus•Czech Republic•Denmark•Egypt•El Salvador•Finland•France•Germany•Greece
•Guatemala•India•Ireland•Italy•Jordan•Latvia•Lebanon•Mexico•Netherlands•New Zealand•Norway•Panama•Peru
•Poland•Portugal•Qatar•Russian Federation•Saudi Arabia•South Africa•Spain•Sweden•Thailand•Ukraine•United Arab Emirates•United Kingdom•United States•Venezuela
WorldProperties.Com
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Consumers can select any of Proxio’s languages for their search. Other choices: sq feet or sq meters, choice of 24 currencies, choice of 12 property types (house, condo, fractional, land, commercial, etc)
Search results include links to details, links to agent; map refreshes to display all property locations
When an agent networks with other agents, all listings can be presented and searched on the Proxio mini‐site ‐‐ all of this happens automatically. Agent gains referral opportunities and a larger marketing presence.
The International MLS is …
A Marketing tool to capture the businessLocally and Internationally
More commissions and referral feesLocally and Internationally
MLS & Services
Make everything you do:
• … about the members
• … about the buyers & sellers
Promote MLS also as a public service
Promote as marketing your city, region, country
Can be customized for
Company and/orAgent
MLS
• MLS Vendor/Company– NAR Expo – private demos/meetings– Language – ease of use – flexibility
• Services – market each to members– Show them how to use them– Show them how to position with buyers/sellers
• Marketing Materials– Create to use with buyers & sellers
• MLS Rules – keep them simple
The MLS …• Was organized to provide a better, more efficient service for buyers and sellers
• Every member of the MLS is not only a member of the xxx Association, but has also pledged to adhere to a higher standard of Ethics
• Every member of the MLS is a person of vision who has adopted this progressive service in order to better serve his customers
The MLS is …• The most modern and successful method of carrying on real
estate transactions.• Under this plan, you list your property exclusively with 1
member of the MLS and this professional represents you ‐and works with all other professionals to sell your property
• This MLS professional not only agrees to put your property before his other customers, but to employ the other MLS members and their selling organizations to help find a buyer.
• Under this system, you have the services of over xxx companies (or professionals).
• If there are any buyers for your property, the combined efforts of this large selling organization will surely find them.
MLS – Exclusive Listings …
• The only stipulation is that the property must be listed exclusively with 1 MLS member company at a fair price based on similar properties in the area.
• It is necessary to give an exclusive listing for a period of time because he must relist this property with every other member of the MLS.
It costs no more …
• By the working agreement among the MLS participants, the compensation for services you agree upon with your representative is shared between the listing and selling companies.
• It costs you no more to have the entire MLS working for you – through your professional.
Prompt Service …• Cooperation in selling offers greater efficiency among MLS members and prompt service for the buyers and sellers.
• Your chances of finding a buyer are xxx times greater than they are under the ordinary method of listing.
• A buyer’s chances of finding the right property in a shorter period of time are xxx times greater as well because of having access to the combined listings of xxx MLS participants.
When you want to Buy…
• Work with a member of the MLS because he has the combined listings of over xxx companies
• Work with 1 professional and get access to all properties listed by all MLS companies
• Shop through the internet, save time and be better prepared to buy
When you Sell …
• Through a member of the MLS, you receive the combined selling efforts and selling abilities of all MLS partipants
• Your property is exposed to more buyers
• Your property has a much better chance of selling sooner
Through an Exclusive Listing, you get …
• An exclusive representative who enlists all xxx other MLS participant companies to help sell your property
• The best of all worlds – work with directly with me –and I will work with all companies to sell your property
• A world of exposure for your property – locally, nationally, internationally
• Your property advertised on xx internet sites and in my entire international referral network of professionals
Marketing ToolsPowerful services for the members
Internet SitesAll listings – all sites – “market maker” – more sales!!
MLSAdvantages to Large Offices … to all Offices
… To Sellers/Owners … to Buyers … to Renters
Exclusive ListingsBenefit everyone – 70% Co‐operative Sales
between 2 MLS companies
Referral Business OpportunitiesLocally – Nationally ‐ Internationally
Referral Opportunitiesand
Broker Partnering
Marketing Your International Network
Gains More Local Business!
MIAMI Members at SECOVIFrancisco AnguloMarco FonsecaJohn Kinney
also … NAR 2012 President
Moe Veissi
