braun watch & clock catalog 2013
DESCRIPTION
Braun Watch & Clock Catalog 2013 in Portugal: www.lumenie.comTRANSCRIPT
Watchescollection
• Classic watches
• Digital watches
• Sports watches
• Prestige watches
Clockscollection
• Analogue clocks
• Digital clocks
• Wall clocks
2013 Watch & clock collection
"Less but better"Dieter Rams
As head of design at Braun, Dieter Rams emerged as one of
the most influential industrial designers of the late 20th century
by defining an elegant, legible, yet rigorous visual language for
its products. He defined ten principles of good design.
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
Ten principles of good designBRAUN Design
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6
In 1921, engineer Max Braun estab-lished his company in Frankfurt am Main, first making radio parts and by 1929 complete power amplifiers and radio sets. Max Braun was one of the first manufacturers in Europe to com-bine radios and record players in a single unit.
During World War II, Braun was compelled to more or less abandon products for the civilian sector, and in 1944, the Frankfurt factories were nearly entirely destroyed. With 150 employees, Max Braun began re-building his company in 1945.
Max Braun died suddenly in Novem-ber 1951. His sons Artur (26) and Erwin (30) had to take over compa-ny management from one day to the next. As early as 1951, Braun broth-ers introduced an employee maga-zine, soon followed by the ground-breaking Braun Health Center and a modern cafeteria offering high-quali-ty, nutritious meals – traditions contin-ued up until today.
The starting point for the new design concept was a positive assessment of the potential shopper: intelligent and open-minded, someone who appreciated unobtrusive products which left him or her ample freedom for personal fulfilment. After a landmark speech by design-er Wilhelm Wagenfeld on industrial design and the responsibility of the entrepreneur, Erwin Braun felt so strongly confirmed in his plans that he immediately commissioned Wa-genfeld with a design assignment. Seeking further designers, Braun in late 1954 discovered the fledgling “Hochschule fuer Gestaltung” de-sign academy in Ulm, which set out to carry on the work of the Bauhaus movement disbanded by the Nazis in 1933.
The Braun logo with the distinctive raised and rounded “A” in the middle was born in 1934.
1950 saw the launch of the first elec-tric shaver, the “S 50”, combining an oscillating cutter block with an ul-tra-thin yet stable steel foil clamped above it. This principle – in further refined and perfected form – is em-ployed in Braun shavers up to the present day.
1921 1944 1951
1934 1950 1954
7
The hiring of 23-year-old Dieter Rams, in 1955, had far-reaching im-plications. Rams started as an inte-rior designer and soon became the nucleus of Braun’s own design de-partment. Gradually, the new design style spread not only to the entire product line, but also to all communi-cations instruments – from stationery and use instructions all the way to advertising. This gave Braun a cor-porate identity long before the term was even coined.
The new design concept implement-ed by Dieter Rams and the Braun design team quickly gained fame; as early as in the late 1950’s, Braun products were selected for presti-gious permanent collections such as at the MoMa in New York. During this period, Braun’s traditional strength in radios, record players and combined hi fi units continued.
TFG2 (1968)
SK4 (1956)
In the 1990’s two important busi-ness segments emerged: electrical oral care and female hair removal. A unique partnership between Braun and Oral-B led to the creation of elec-tric toothbrushes designed by the Braun design team – a partnership still successful today within P&G. Braun also acquired Silk-épil epila-tors and expanded this into a leading international brand for female beauty.
Clocks, watches and calculators were important primarily in the 1980’s and set new design standards for clarity and reduction, combined with innovative technology. During the 1980’s Braun concluded its presence in the HiFi business with an exclu-sive ‘Limited edition’ to then focus on the more lucrative small appliance sector, in particular personal care and household products. Shavers became – and still are today - the biggest business segment for Braun, featuring design innovations such as two-component molding to achieve soft nubs on a hard housing, for bet-ter handling.
Today Braun focuses on the four key segments: male grooming with Braun Series electric shavers, female grooming with Silk-épil epilators, Satin Hair with hair care appliances and household with Multiquick hand blenders and other useful kitchen helpers. The company’s values still share the original vision of the Braun brothers: creating products based on respect for people – employees and customers – and using design as an essential medium to achieve this. As expressed by Braun’s Head of De-sign Oliver Grabes, Braun’s design philosophy is based on its rich past tradition, but it continues to evolve to meet consumer needs of the future.
1955
1980 2011
1958 1997
ABW30 (1982) ET66 (1987)
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iF award
BraunwatchesandclockswereawardedatotalofsixprestigiousiFawardsandtwoacclaimedgoldiFawardsattheannualceremonyinMunichon9thFebruary2012.TheiFdesignawardwasestablishedin1953andisoneofthemosthighlysoughtafterawardsfordesignexcellence.Braunisworldrenownedforitscharacter-istic,style-definingformlanguage.ItisBraun’scomprehensivetechnicalanddesignqualitythatmakeseveryproductsofascinating.ThereflectionofthistechnicalexcellenceinthedesignofBraunproductshasbecomeawatchwordininternationalindustryinthe20thand21stcenturies.
Red Dot design award
BraunwatchesandclockswereawardedatotaloftenprestigiousRedDotawardsandtwoacclaimedRedDot‘honourablementions’TheRedDotdesignawarddatesbackto1955andisnowoneoftheworld’slarg-estandmostdistinguisheddesigncompetitions.RedDotstandsforbelongingtothebestindesignandbusi-ness.Excellentdesignisselectedbycompetentexpertjuriesintheareasofproductdesign,communicationdesign,anddesignconcepts.WinningproductsarepresentedintheRedDotDesignMuseumonthepremisesofthehistoricalZollvereinCoalMineIndustrialComplexinEssen.In2012,1800companiesanddesignersfrom58countriesregisteredtothe“RedDotaward:productdesign”.Withinthecompetition's19differentcatego-ries,atotalof4515registrationsweresubmitted,butonlythebestwereawarded.
BraunDigitalclockrangeTheBraunDigitaltravel,alarmandradioclocksreceivedsixRedDotawardsfromthejuryofleadinginternationaldesignexpertsin2012.Thisrangeofinnovativeandcuttingedgeclocksaredesignedforthe21stcentury,reflectingBraun’scorephilosophythatdesignmirrorsfunctionality.Heretechnicalexcellenceandqualitycombinetoformthenewaesthetic.
Design awards 2012
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BraunPrestigedigitalTheBraunPrestigedigitalwatchreceivedfouriFandfourRedDotproductdesignawardsfromthejuryofleadinginternationaldesignexpertsin2012.Thestateofthearttechnologyisreflectedinitscuttingedgedesign,encapsulatingBraun’scorevaluesoffunctionality,qualityandaesthetics.
BN0106SLBTG
BraunSportschronographTheBraunSportschronographwatchreceivedtwoiFproductdesignawardsfromthejuryofleadinginternationaldesignexpertsin2012.Theone-pieceintegratedflowofthehighgradesiliconstraptogetherwiththestainlesssteelbezelcreatesafunctionalaestheticthatresonateswithmoderntimes.
BN0115whBkBkG
BraunClassicchronographTheoutstandingdesignconceptoftheBraunClassicchronographwatchreceivedtwoGoldiFproductdesignawardsandtwoRedDothonourablementionsfromthejuriesofleadinginternationaldesignexpertsin2012.Thiswatchexemplifiesclean,moderndesign,mak-ingittimelesslyclassic.
BN0035whBkG
Design awards 2013
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BNC009BK,BNC009WHFollowingtheReddotawardsof2012theseexceptionalBraunDigitalalarmclockswererecognisedonceagain-thistimereceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.
BNC010BK,BNC010WHFollowingtheReddotawardsof2012theseexceptionalBraunDigitalFM/AMradioclockswererecognisedonceagain-thistimereceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.
iF award
BraunwatchesandclockswereawardedatotaloffourprestigiousiFawardsandsixacclaimedgoldiFawardsattheannualceremonyinMunichon22ndFebruary2012.TheiFdesignawardwasestablishedin1953andisoneofthemosthighlysoughtafterawardsfordesignexcellence.
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BN0095FollowingthesuccessoftheBraunPrestigedigitalwatchin2012,whereitwonboththeiFawardandReddotaward,thenewBraunPrestigeanaloguewatchhasitselfbeenrecognisedbyreceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.ThecaseofthisBraunanaloguewatchiscarvedofonesingleblockofsteel.Thisone-piece’constructioneliminatestheneedforacase-backandinturnremovestheelementofpotentialleakage.TheSwissmovementismountedintothecasefromthetopbeforebeingcoveredandsealedbythesapphirecrystal.ThisallowedtheBraundesignerstotaperthebottompartofthewatchmoreelegantlyandattachthebandlugsinsuchawaythatwouldnotbepossiblewithconventionalwatchconstruction.
BNC013BK,BNC013WHThenewBraunDigitalweatherstationclockhasbeenimmediatelyrecognisedasadesigniconbyreceivingtwogoldiFawardsfromthejuryofleadinginternationaldesignexpertsin2013.Thisclockreinventsthetraditionalweatherstation.Itsbeautifulformhasbeencreatedtobeashow-pieceinthehome,whilsttheuniquecustomisableinterfaceistrulyapleasuretouse.
Watch collection
Scratch resistant mineral glassExtraprotectionagainstsurfacescratchesandabrasion
30m water resistantProtectionagainstcondensationandwaterpenetration
50m water resistantProtectionagainstcondensationandwaterpenetration
Scratch resistant coated glassProtectionagainstsurfacescratchesandabrasion
Radio controlledThetimeisautomaticallysetusingtheradiocontrolledsignal
Date displayClearvisibledatewindow
Alarm functionAlarmsoundsatsettime
Quartz chronograph movementHour,minuteandsecondmulti-eyedisplay
Quartz 3 hand movementHour,minute,second
12/24 hour time displayDisplaysboth12and24hour
Electro luminescent displayThedialcanbeilluminatedforviewinginlowlight
Digital LCD displayLargedigitalfrontforaquickandeasilyreadabledisplay
Functions
Classicwatches
16
BN0035whBkG
BN0035BkBkG
� Quartzchronographmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� 40mmxD9.5mm� 2yearwarranty� iFandRedDotawards2012
BN0035Classicwatch
40 9.5
40
17
BN0021BkBkG
BN0024whBkG
BN0021BN0024Classicwatch
� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0021BKBKG: 38mmxD9mm
BN0024WHBKG: 38mmxD8.5mm� 2yearwarranty
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BN0011BkBkL
BN0021BkBkL
BN0011whwhL
BN0021whwhL
BN0011BN0021LadiesClassicwatch
� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0011: 33mmxD8mm
BN0021: 31mmxD8mm� 2yearwarranty
31
31
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BN0032whBkG BN0032BkBkG
BN0032whSLMhG BN0032BkBkMhG
� Quartz3handmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� Meshstrap� 40mmxD8mm� 2yearwarranty
BN0032Classicwatch
20
BN0031whSLMhL
BN0031BkBkMhL
� Quartz3handmovement� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 33mmxD8mm� 2yearwarranty
BN0031LadiesClassicwatch
33
33
8
21
BN0082whSLMhG BN0082GYSLMhG
BN0082BkBkMhG
� Quartz3handmovement� Datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 42mmxD10.5mm� 2yearwarranty
BN0082Classicwatch
22
� Radiocontrolled3handmovement (DCF/MSF)� LCDseconds/datedisplay� 50mwaterresistant� Mattstainlesssteelcase� Snapcaseback� Scratchresistantmineralglass� Meshstrap� 42mmxD11.5mm� 2yearwarranty
BN0087BkBkMhG
BN0087whSLMhG BN0087GYSLMhG
BN0087Classicwatch
42 11.5
42
23
BN0035whSLBkG BN0035BkGNBkG
BN0032BkSLBkG
� BN0035:Quartzchronographmovement� BN0032:Quartz3handmovement� Datedisplay� 30mwaterresistant� Mattstainlesssteelcase� Blackceramicbezel� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� BN0035: 40mmxD10mm� BN0032: 40mmxD8.7mm� 2yearwarranty
BN0032BN0035Classicwatch(ceramicbezel)
40 10
40
40 8.7
40
24
� Quartz3handmovement� 30mwaterresistant� Mattstainlesssteelcase� Ceramicbezel� Snapcaseback� Scratchresistantmineralglass� Leatherstrap� 31mmxD8.7mm� 2yearwarranty
BN0021whwhwhL
BN0021BkBkBkL
BN0021LadiesClassicwatch(ceramicbezel)
31 8.7
31
Digitalwatches
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BN0076Digitalwatch
� Digitaldisplay� Electroluminescentdisplay� Time/Date� 30mwaterresistant� Mattstainlesssteelcase� Screwoncaseback� Scratchresistantmineralglass� Leatherstrap� W30mmxH41mmxD10mm� 2yearwarranty
BN0076SLBkG
30 10
41
BN0036Digitalwatch
� Globalradiocontrolleddigitaldisplay� UK/EU/US/JPtimezone� Electroluminescentdisplay� 12/24hourtimedisplay� Date� 50mwaterresistant� Mattblackplatedstainlesssteelcase� Glasscaseback� Scratchresistantmineralglass� Meshstrap� 40mmxD10mm� 2yearwarranty
BN0036BkBkMhG
40 10
40
27
BN0046BkBkG
BN0046BkBkL
BN0046Gents&LadiesDigitalwatch
� Digitaldisplay� 12/24hourtimedisplay� PMindicator� Date� 50mwaterresistant� Mattblackplatedstainlesssteelcase� Screwoncaseback� Scratchresistantmineralglass� Leatherstrap� BN0046BKBKL:W31mmxH31mmxD8mm
BN0046BKBKG:W36mmxH36mmxD7.3mm� 2yearwarranty
31 368 7.3
3136
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Sportswatches
30
BN0115whBkBkG
BN0115BkBkBkG
� Quartzchronographmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty� iFaward2012
BN0115Sportswatch
46 12.5
46
31
BN0111whGYG
BN0111whBLG
� Quartz3handmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty
BN0111Sportswatch
46 12.5
46
32
BN0111BkLGYG BN0111BkBkG
BN0111BkORG
� Quartz3handmovement� 50mwaterresistant� Scratchresistantmineralglass� Mattplasticcase� Screwoncaseback� Siliconestrap� 46mmxD12.5mm� 2yearwarranty
BN0111Sportswatch
46 12.5
46
Prestigedigitalwatch
34
BN0106SLBTG BN0106SLBkG
� Ven_10.1digitalmodule� LCdisplaybacklitbyLED� EasySkroll®V2.0operatingsystem� Energysavingmotiondetector� Updatablesoftware� Chronograph&Countdown� 100yearperpetualcalendar
withday(5languages)� 30mwaterresistant� Stainlesssteelcase� K1hardenedcrystal� Scratchresistantmineralglass� Blackrubberstrap� Stainlesssteelbracelet� W36.7mmxH42mmxD10mm� 2yearwarranty� iFandRedDotawards2012
BN0106BkBkGBN0106BkBTG
BN0106Prestigewatch(Germanmade)
36.7 10
42
Prestigeanaloguewatch
36
BN0095Prestigewatch(Germanmade)
� Rondaquartzchronographmovement� Datedisplay� 50mwaterresistant� One-piece,toploading
caseconstruction� Mattstainlesssteelcase� Sapphireglass� Blackrubberstrap� Stainlesssteelbracelet� 43mmxD11mm� 2yearwarranty� iFaward2013
BN0095BkSLBTG BN0095BkSLBkG
BN0095BkBkBkGBN0095BkBkBTG43 11
43
Clock Collection
Quiet German precision quartz movementToallowapeacefulnight’ssleep
Crescendo alarmThealarmsoundincreasesinvolumeuntildeactivated
Radio controlled movementThetimeisautomaticallysetusingtheradiocontrolledsignal
Voice activated snoozeActivatethesnoozefunctionbythesoundofyourvoice
Light with delayThedialcanbeilluminatedforviewinginlowlight
Date displayClearvisibledate
Digital LCD displayLargedigitalfontforaquickandeasilyreadabledisplay
Motion activated functionActivateafunctionbythemovementofyourhand
Functions
Temperature/humidity displayDisplaysindoortemperature/humidityorbothindoorandoutdoortemperature/humidity
Weather forecast displayDisplaysweatherforecastforthenext12-24hours
Analogueclocks
BNC007-rCClassicclock
� Alarmclock� Radiocontrolledmovement� Crescendoalarm� Snoozefunction� Lightwithdelay� Precisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W80mmxH80mmxD57.5mm� Batteryincluded
BNc007BkBk-Rc
BNc007whwh-Rc
BNc007GYGY-Rc
40
� Alarmclock� Crescendoalarm� Snoozefunction� Lightwithdelay� QuietGermanprecisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W80mmxH80mmxD57.5mm� Batteryincluded
BNc007BkBk
BNc007whwh
BNc007GYGY
BNC007(NonrC)Classicclock
41
BNc001BkBk
BNc001whwh
BNc001GYGY
� Alarmclock� Crescendoalarm� QuietGermanprecision
quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W69mmH69mmxD37mm� Batteryincluded
BNC001Classicclock
69
42
BNc002BkBk
BNc002whwh
BNc002GYGY
BNC002Classicclock
� Alarmclock� Crescendoalarm� QuietGermanprecision
quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W57mmxH57mmxD27mm� Batteryincluded
43
BNC004Classicclock
BNc004BkBk
BNc004whwh
BNc004GYGY
� Alarmclock� Crescendoalarm� Voiceactivatedsnoozefunction� QuietGermanprecision
quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W65mmxH81mmxD37.5mm� Batteryincluded
44
BNC005Classicclock
� Alarmclock� Crescendoalarm� Motionactivatedsnooze� Worldtimezonemap� Torchlight� QuietGermanprecision
quartzmovement� Easytoreaddiallayout� Mattcaseanddial� W72mmxH78mmxD30mm� Batteryincluded
BNc005GYGY
BNc005BkBk
BNc005whwh
72
78
30
46
Digitalclocks
48
� Projectionclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Motionactivatedprojectionoftime� 3levelsofprojectionbrightness� Snoozefunction� Backlight� 12/24hourdisplay� Quicksetfunction� W130mmxH90mmxD49mm� DCadaptorincluded� Batteriesincluded
BNC015-rCDigitalclock
BNc015wh-Rc
BNc015Bk-Rc
130
90
49
BNC008-rCDigitalclock
� Travelalarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W57.5mmxH57.5mmxD20mm� Batteryincluded� RedDotawardappliestowhiteandblackversions
49
BNc008Bk-Rc
BNc008GY-Rc*Positive LCD display only
BNc008wh-Rc
BNc009Bk-Rc
BNc009GY-Rc*Positive LCD display only
BNc009wh-Rc
� Alarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W75.5mmxH75.5mmxD45mm� Batteryincluded� RedDotandiFawards
applytowhiteandblackversions
BNC009-rCDigitalclock
50
52
� Radioalarmclock� ReverseLCDdisplay*� Globalradiocontrolledmovement� Snoozefunction� Backlight� FM/AMradiowith6presetfunction� Volumecontrol� Digitaltuner� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Mattcase� W180mmxH90mmxD45mm� DCadaptoroption� Batteryincluded� RedDotandiFawards
applytowhiteandblackversions
BNc010wh-SRc
BNc010Bk-SRc
BNc010GY-SRc*Positive LCD display only
BNC010-SrCDigitalclock
180
90
45
BNc013Bk-Rc
54
� Weatherstationclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Time,alarmtime,indoor
andoutdoortemperature/humidity� Weatherforecastfornext12-24hours� Modefunctionsforindividualsetting� Snoozefunction� Backlight� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� Outdoorsensorincluded � Main unit:88mmx130mmx47mm
Sensor:62mmx62mmx26mm� DCadaptoroption� Batteriesincluded� iFaward2013
BNC013-rCDigitalclock
BNc013wh-Rc
62 88
62
130
26
47
Wallclocks
56
� Wallclock� ReverseLCDdisplay� Globalradiocontrolledmovement� Time,alarmtime,date,dayoftheweek,
indoortemperature/humidity� Foldingtablestand� 12/24hourdisplay� Easytoreaddisplay� Quicksetfunction� 211mmx211mmx23mm� Batteriesincluded
BNc014Bk-Rc
BNc014wh-Rc
BNC014-rCDigitalwallclock
211
211
23
BNc006BkBk-Rc
BNC006-rCClassicwallclock
� Wallclock� Radiocontrolledmovement� LCDseconds/datedisplay� Precisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W201mmxH201mmxD32mm� Batteryincluded
BNc006GYGY-Rc
BNc006whwh-Rc
58
� Wallclock� Germanprecisionquartzmovement� Easytoreaddiallayout� Mattcaseanddial� W201mmxH201mmxD32mm� Batteryincluded
BNc006GYGY
BNc006whwh
BNc006BkBk
BNC006(NonrC)Classicwallclock
59
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