brats n cuties business proposal

8/8/2019 Brats n Cuties Business Proposal

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PRESENTATION OVERVIEW ConceptDetails

Associations & Benefits of being aBrats n Cuties Franchisee

ResponsibilitiesSupport



CONCEPT

Inviting prospective clients

To

Venture into a sustainable business segment with

BRATS N CU TIES



OUR BO ARD MEMBERS

Striking a balance between educationists,

corporates, financial advisors, the managingcommittee of the school is a perfect blend of agroup of people who have a view towardseducation and realize what good grooming atthese formative years of a child's career can do to

his confidence for life timeMR.DEVEN KHULLAR ²Chairman

MS. ROSETTA WILLIAMS

SHRI.BALBIR SINGH KHULLAR- Treasurer

SHRI.NARENDRA KUMAR-Ex-Chairman DPSsociety

MS. SHIBANI KASHYAP

DR. JYOTI SARIN

MR.P.S.SARIN

SHRI RAKESH CHADDHA



CURRICULUM

TODDLERS

TWOS PROGRAMME

THREES PROGRAMME

FOURS PROGRAMME



y Adaptive Curriculum

y

Hi-Security SystemsyIn-house Publication of Books

yTeachersOperational Manuals

yPre-Opening,Ongoing & Post-Opening Support



ADAPTIVE CURRICULUMMost of the Pre Schools are claiming to be Montessori Methodsfollowers. We have nothing against it but we wish to clarify that thissystem is not practical & doesnot have an adaptable methodology tohigher Indian Education System.Further Starting the Montessori system can only prepare the child forIB Curriculum School which:

1)Is hard to find across India.2)Are not easily affordable.

Hence keeping the redundant system at bay our experts have designed aCurriculum which is a right blend of forward looking Montessori

system with the Indian Contemporary Teaching Methodology . Which gives a child Roots seeped into Indian culture and wings to beglobal Citizens in years to come.



SECURITY

1)IP static code camera for 24x7 live view of school through internet.

2)Authorization cards

3)RFID enabled ID card

4)GPRS enabled vehicles



Being a

Brats n Cuties Franchise««.

How Beneficial it shall be««««



y

The concept of preschool education has emerged as a mostlucrative segment of Indian education market. Preschooleducation generally refers to organized and well-structured pre-primary education programs for toddlers, particularly in the agegroup of 2-5 years. The current market structure remains highly unorganized and thus continues to gain considerable tractionamong industry players, attracting investments from new as well as

existing players over the recent past.

y PRESCHOOL MARKET: MULTIFOLD GROWTH Playschools, more popularly known as preschools, traditionally

cater to the 1.5-5 years age group. Increasing awareness among parents about the benefits of a

quality preschool education has been driving penetration levels

and price discovery in the segment. Led by these factors, weexpect the market to expand by more than 3x in size by 2012.While the market is currently highly fragmented and unorganizedin nature, increasing prosperity is driving a shift towards theorganized segment.



A high growth Market & as per experts thereis going to be a shift from the unorganized toorganized sector.

Pre-School business is easy to set-up and hasuncomplicated operations.

Its a win win venture;low upfront investmentand total support from HeadOffice Brats n

Cuties New Delhi.Highly underpenetrated market,only 2 % of the eligible pre-school children are enrolled.

Complete hand holding to deliver turn-key

project.



y

Franchise Fees-2,50,000Upfront

yPlus Service TaxApplicable



y Start up capital investment- 4- 5 Lacs

y Fee Realization

y Realization /Child Annually

(1500-1800) Tution Fees+Admission & Annual Charges)-31,000-37,000/yr

y

Avg no. of enrollments in 1st

Yr- 70Students

y Realization Annually for 70enrollments-21,70,000



Details Expense/Month

4 teachers 20,000

4 Maids 8,000

Guard/Peon 3,000

Marketing Expenses 6,000

Miscellaneous 10,000

Rent 20,000

TOTAL 67,000



y Total Operational Expenses-67,000/Month

y Annually - 8,04,000/Annually

y 1st Year Total Expenses-

y Franchisee Fee=2,50,000

y Initial Set-up Cost=5,00,000

y Operational Expenses=8,04,000

y Royalty@15% on Gross Collection=3,25,500

y Total 1st Year Expenses=18,79,500

y 1st Yr Income=21,70,000-18,79,500=2,90,500

y Hence,BreakEven Point is reached within 9-15 Months



y Daycare- 3,00,000/Annually

y With about 20 students @2000/mnth

y Nursery Teacher Training-3,90,00/Annually

y With two batches of 10 Students each@45,000/Yr

y Summer Camp-2,00,000/yr

y Evening Activities-2,00,000/Yr

y NOTE:

y

Franchisee Fee-NIL(Add on of 2,50,000)y Set Up Cost-NIL(Add on of 4,00,000)

y Hence an additional income of Rs.17,40,000Lacs can be added from 2ndYr onwards

y

2nd

Yr ROI =Rs.20,30,500+ Add on from newadmissions



We look forward to collaborate with

ENTREPRENEURS/INDIVIDUALS/BUSINESS

GROUPS

y with passion for preschool industryy understanding high gains of it & have a flair for

marketing

y Area Franchisee

y will be provided with complete guidance andsolutions to develop and establish Pre-School

network

and to operate and manage your own prestigious

Pre-School.



y Space Required : 2500-3000SqFt

of covered space (own/rented) at suitable

location.Investment : Rs.8 Lacs.

Agreement Term : 3 yearsand subject to performance may berenewed further for subsequent term of 3years.



y Area Franchisee Fee-7,50,000

yRefundable Security -50,000

yService Tax :

Extra @10.3% or as specified from time totime by the Government



To develop & establish Brats n Cuties Network

To deliver back-end support to the franchiseesin their zone.

To take care of the local marketing & brandingof Brats n Cuties.



ADVANTAGESySign up of 1 school absolutely FREE.

yRoyalty waive off on 1st

25

admissionsy45% Share of the Franchisee Fees

of the total Roll-out plan for theirArea

y45% Royalty Share of the TotalFranchisee Network in their Area.



yTo dedicate Marketing People for

the Franchisee operationSupport.

yAdditional 500-750 SqFt Office

Space.y25% of the Total Royalty & Sign-up amount to be pumped into the

Brand Building locallyyTo Organize B2B,B2C seminars &

participation in all B2B & B2Cdrives on cost sharing basis with

the Local Franchise Network



SUPPORT y Total hand holding & support pre-opening & post

opening.Site selection, Layout design & Launch

Teaching and non-teaching staff recruitment, selection

&training

Franchise training: initial and ongoing

Operation Manual and regular guidance on operational issuesCentralized brand building

Assistance in local marketing and advertising. (B2C & B2B)

Soft copies of curriculum sent on fortnightly basis.

y

Referrals of all vendors(Interiordesigners,Architects,furniture,toys & gadgetsteaching aids event planners)

NOTE: The headOffice will participate in Print ADVERTISEMENT CAMPAIGNS & aGala Event shall be organized once a year by the Head Office the cost of which shall

be shared equally by the Area Franchisee & HeadO

ffice.



|PARTNER WITH US

TO EXPERIENCE THE DIFFERENCE}



Campus:

HITS Bhawan

Sector-11,Adjacent Pocket-2, DDA Flats,

Dwarka,

New Delhi - 110075

INDIA

Email:

[email protected]

Website:

www.bratsandcuties.com

brats n cuties business proposal

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