brands and bloggers - how to rock a brand ambassador program at etail west 2014
Post on 18-Sep-2014
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Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online? Learn from Katie Laird of Blinds.com on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.TRANSCRIPT
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Holly Golightly should have been a BloggerCreating profitable brand relationships in the Blogopshere.Katie Laird@happykatie / @BlindsDotCom
1Questions or issues?Email: [email protected]
Lets talk aboutHow to find your Holly (ambassador)Brand blogger program tips + tricksThe bottom line of ambassadorship
Katie Laird@happykatie // @BlindsDotCom
Meet the Blinds.com MOBstersKatie Laird@happykatie // @BlindsDotCom
5And the MOBster programKatie Laird@happykatie // @BlindsDotComMonthly emailsContests + prizesPaid content oppsProducts for reviewPromotion + linksSURPRISES!Friendship
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Find your HollyIdeal ambassador persona?PersonalityEngagementContent potentialCreativity
The ambassador searchKatie Laird@happykatie // @BlindsDotComConferences, local eventsBlog stalking (yes)WOM in PR landCurrent traffic driversGoogle Alerts
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Watch out forKatie Laird@happykatie // @BlindsDotComVolume of brand reviewsTone + personalityResponsivenessConsistencyAudience connectivity
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Working with bloggersWorking with bloggersQuestions or issues?Email: [email protected]
Make it easy to work with youKatie Laird@happykatie // @BlindsDotComConstant communicationEditorial calendarResource centerComment, like, shareConstant communication
14Define your expectationsKatie Laird@happykatie // @BlindsDotComContent (#, when, where)Keywords + phrasesURLs to link toSentimentRich media (!!!!!)DEADLINES
15Teach what you wantKatie Laird@happykatie // @BlindsDotCom
16The bottom lineKatie Laird@happykatie // @BlindsDotCom
Define your success (creatively)
Katie Laird@happykatie // @BlindsDotComTrafficSample pack ordersOrdersEmail subscribersFollowers
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Whats in it for your bloggers?Katie Laird@happykatie // @BlindsDotCom19
Pinterest contest with Curbly // YouTube content // 20Lets wrap it upKatie Laird@happykatie // @BlindsDotComGrow your brand with fresh advocatesExperiment without fear across channelsTest, test, test to see what works + howBe friendly, have fun, make a pal
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www.brandabouttown.com
www.brandabouttown.com
Thanks for being here!Katie [email protected] @happykatie // @BlindsDotCom