brandon museum inc. annual report - daly house museum › ... › wp-content › uploads › 2016...

17
BRANDON MUSEUM INC 2015 ANNUAL REPORT

Upload: others

Post on 09-Jun-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

BRANDON MUSEUM INC

2015 ANNUAL REPORT

Page 2: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

Table of Contents:

I. Brandon Museum Inc. History II. 2015 Board of Directors III. 2015 Staff IV. 2015 Activities

i) Hours of Operation ii) Museum Audience iii) Exhibits iv) The Collection v) Staff, Volunteers and Members vi) Community Partnerships vii) Programs and Projects viii) Publicity ix) Fundraising, Grants and Other Revenue

V. 2016-2017 Strategic Plan & Budgets VI. 2015 Audited Financial Statement

Page 3: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

I. Brandon Museum Incorporated History Brandon Museum Incorporated, a non-profit organization formed in 1976. The organization took over the original residence of Brandon’s first mayor, Thomas Mayne Daly. After two years of restorative work on the building, the Daly House Museum was opened to the public in 1978. Over the past thirty-seven years, the Museum has contributed to the community by protecting and preserving Brandon’s heritage for future generations.

Mandate, Mission and Vision Statements

Our Mandate:

The mandate of Brandon Museum Inc. is to collect and preserve artifacts and documents that stimulate an increased interest in the history and culture of Brandon with a primary but non-exclusive focus on the period of 1880 to 1920.

Our Mission:

The mission of Daly House Museum is to act as the repository of the community’s memories, a unique resource for researchers and educators and to present a living history that both entertains and stimulates learning.

Our Vision:

Inspire enthusiasm about our community’s history and culture

II. 2015 Board of Directors

Executive: Murray Graham – President Robert Booth – 1st Vice-president

Stephanie Doerksen – 2nd Vice-president Fred Eslinger – Treasurer

Directors: Gary Palmer, Shari Dressler, Trish Buri, Alex Essery, Nikhil Kulkarni III. Staff:

Curator: Eileen Trott Temporary Research Staff: Morganna Maylon Summer Staff: Franchesca Hebert-Spence, Jenna Cuggy, and Ellen McCarville

Page 4: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

IV. 2015 Activities

i. Hours of Operation

The Daly House Museum was open to the public Tuesday to Saturday 10:00 a.m. to 12:00 p.m. and 1:00 p.m. to 5:00 p.m. from January 6th to June 30th and September 1st to December 23rd, 2015. During the summer months from July 1st to August 31st, 2015 the Museum was open Monday to Saturday 10:00 a.m. to 12:00 p.m. and 1:00 p.m. to 5:00 p.m. and Sundays 1:00 p.m. to 4:00 p.m.

ii. Museum Audience

The number of people visiting the Museum in 2015 increased by twenty percent from the previous year. The total number of visitors to the Museum was 3090 in 2015. In the past four years there has been an overall 3% increase in the number of paying visitors to the Museum. The majority of visitors to the Museum in 2014 were adults and children. These demographics visited the Museum primarily between the hours of 1:00 p.m. to 5:00 p.m. during the months of June to September.

2600

2700

2800

2900

3000

3100

2015 2014 2013 2012 2011

Attendance

2015 Attendance by Demographics

Adult

Child

Family

Senior

Page 5: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

The Museum’s main audience is the residents of the City of Brandon (66%), followed by residents of Manitoba (17%), Canada (12%) and international visitors (3%). The Museum had visitors from Australia, Brazil, Belgium, Argentina, Germany, the Philippines, New Zealand, Russia, Ukraine, Mexico, Ireland and the United Kingdom in 2014.

iii. Exhibits : Three rotating exhibits were displayed by the Museum in 2015

Gowan’s Brandon Then and Now (January – April 2015)

Daly House Museum in partnership with the S.J. McKee Archives hired part-time researcher Morganna Maylon to research the history and locations of fifty photographs of Brandon scenes by photographer Frank Gowen c. 1912. Morganna spent 481.15 hours on research and production of the exhibit. Local photographer and videographer Graham Street volunteered to recreate Gowen’s images by taking photographs of the 1912 locations in the modern City of Brandon.

The exhibit concurrently opened on January 21, 2015 at Daly House Museum and at the Tommy McLeod Curved Gallery at Brandon University. Each institution displayed fifty photographs – twenty-five “Then” photographs and twenty-five “Now” photographs.

0%

20%

40%

60%

80%

Brandon Manitoba Canada International

2015 Attendance by Region

Page 6: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

“What a great idea for an exhibit.” commented Myrna Lane while viewing the exhibit. “It’s important to preserve the ever changing scenery.” Joan and Russell Lawrence commented in the guest book “Sad to see so many beautiful pieces of architecture demolished! Great exhibit. Good idea – then & now.”

Prior to the exhibit’s opening the project received publicity in the Winnipeg Free Press, The Ottawa Citizen, The Leader Post, The Calgary Herald and the Brandon Sun. This publicity resulted in the Museum being able to make connections with members of the Gowen family who had never seen their grandfather’s photographic work from Brandon.

The project unexpectedly created a couple of side projects including:

A Stories from Home documentary for MTS TV: While recreating these photographs Graham Street and fellow videographers produced a documentary on the project for MTS TV’s Stories from Home series. The documentary followed the exhibit’s creation from beginning to end. The documentary is currently airing on MTS TV. Cool Things in the Collection: Gowen’s Brandon Then and Now article in the winter 2015 edition of the Manitoba Historical Society’s Manitoba History Magazine.

Smocks, Frocks and Covers Exhibit (June 20, 2015 to August 15, 2015.)

Aprons displayed during the Smocks, Frocks and Covers Exhibit.

Daly House Museum’s new exhibit Smocks, Frocks and Covers opened to the public on June 20, 2015. The Museum was delighted to showcase eighty-two aprons personally collected by Helen Drysdale, director of the Beautiful Plains Museum in Neepawa, Manitoba. Helen began collecting aprons when she discovered an unfinished flour sack in her late Mother-in-law’s belongings. Through the designs and styles of the aprons on display the exhibit questions society’s view that women’s handiwork is a craft rather than an art form. Each apron on display were made by individuals rather than mass produced on an assembly line. They reflect a moment in the life of their creator as the decorations, colors, and patterns were chosen by the individuals who would wear the aprons.

“When viewed as a work of art, there is a higher appreciation for the time and craft involved.” commented Franchesca Hebert-Spence, Daly House Museum Exhibition Intern. “And while the artists of these beautiful creations are maybe unknown, the flair and skill required to craft these pieces is evident.”

Page 7: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

“The aprons showcased in this exhibit are not just an item that our Grandmothers or Mother’s may have made or worn but a reflection of the changing attitudes of society and the role of feminism towards the role of women.” stated Museum Curator Eileen Trott.

Children were able to enjoy the exhibit as much as the adults through activities in a discovery kit related to the exhibit. The discovery kit was available at the front desk for families visiting the Museum over the summer.

Settling the Prairies (September 3, 2015 – January 31, 2016) Our brand new exhibit, Ceramics: Settling the Prairies opened Thursday, September 3rd, 2015. This exhibit had been a two year labour of love on behalf of our Exhibition Intern Franchesca Hebert-Spence and the Museum was ecstatic to showcase our expansive Victorian ceramic collection in this fashion. The exhibit sought to understand the dynamics between the budding city of Brandon, the waves of immigrants coming to Canada and the effects imports had on available tableware. The exhibit featured a variety of collections like Spode, Madalta, Blue Willow, Belleek and Staffordshire, just to name a few.

iv. The Collection

The Museum received twenty-one donations totaling over eighty objects in 2015. Donated items included a crokinole board, silver calling card tray, family photographs, china, clothing and the Wheat City Business College Hockey team from 1912-1914. One of the most interesting items donated was an Ojibway willow basket. This fantastic addition to the Daly House collection comes from Margaret Masar of Orofino, Idaho. She was a resident of Brandon back when the Museum was operating as The Maples children’s home. The basket was given to her grandfather Lt. Col. Francis Joseph Clark and was intended as a cradle for her uncle, William Francis McKinnon Clark. William was born on Aug 5, 1909 which makes the basket approximately just over 100 years old. Lt. Col. F.J. Clark had a distinguished military record, serving in the 1885 Northwest Rebellion, the Boer War in South Africa and leading a battalion in World War I. He later became a vibrant member of the community in Brandon’s founding years. He was actively involved in the arts and municipal affairs.

Ojibway basket donated in 2015.

Page 8: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

v. Volunteers, Members and Staff

Volunteer Commitment: The Museum’s volunteer base has been actively involved in various events and in serving on the board of directors. The current total of active volunteers is twenty. These volunteers have put in a total of 10,000 plus hours towards the Museum. The estimated value of the work performed by our volunteers based on Statistic Canada’s figure of $19.04 for the average hourly wage in Manitoba is $190,400.00 Special thanks to the following volunteers for their support of the Museum in 2015: Sylvia Barr, Shirley Bleackley, Trish & George Buri, Shari Dressler, Linda Evans, Murray & Janet Graham, Merle Henry, Mavis Johnston, Jane Kingston, Nikhil Kulkarni, Edie Mowat, Jeanne & Lorne Mustard, Mary Nelson, Stephanie Doerksen, Fred Eslinger, Bob Booth, Yuly Rosas, Kathy Thornborough, Tom Mitchell, Tim & Marcia Wiebe, Donna Henderson, Alex Essery, Brenda Hyde, Gary Palmer, Karen Chrest and the Westman Gardeners Club.

Daly House Auxiliary members (standing) Jane Kingston, Sylvia Barr, Mary Nelson, Shirley Bleackley, ( seated) Kathy

Thornborough and Jeanne Mustard. Daly House Auxiliary President’s Report

This has been a typical busy year for our Auxiliary members. Several members and their families have dealt with health issues and our average attendance at meetings is a bit lower, but we still have managed to get a lot accomplished.

We contacted Arm Industries, and have purchased magnetic nametags for ourselves, the curator and other volunteers, with Daly House’s new logo on them. We had expected to purchase a new Christmas tree in the fall, but thanks to an unexpected donation from Samaritan House, we did not need to do so. However, we did purchase 2 heavy duty “Z” type hanging garment racks, and also contributed to the supplies needed to improve the archival filing system.

Members made era appropriate dainties and helped to serve at both the Mother’s day tea, and at the new event “Mrs. Coldwell’s Patriotic tea” in November. Both events were very well received by the public. Members also made cookies and helped to purchase supplies for the refreshments served to museum visitors during December. Most members were involved in some way or another in helping with the Strawberry Social in the summer-again a very popular event.

Page 9: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

This August, 7 members took a drive out to Wawanesa, for a hot dog lunch and a personal guided tour of their community museum. It was a lovely afternoon, complete with tea before heading home.

Our wonderful treasurer, Mavis was given the volunteer of the year award by the Daly board at the Museum’s annual meeting in March. A very well deserved honor. Members continue to be active around the museum, helping in the office, or like Sylvia, playing a leading role in the garden.

Our present executive has all agreed to continue in their positions for another year. Mavis will serve as treasurer, Shirley as secretary, Linda as vice president, and Jeanne as president.

We continue to look ahead- inviting others to join us. We have discussed creating homemade souvenirs- sachets from the garden, knitted mug warmers, pot holders, etc. for Museum guests to purchase. We are also having sewing bees to create more aprons and sunbonnets for young girls’ parties in the Daly garden. Our meetings are held the 3rd Tuesday of the month, except for the summer and December, and often include a bag lunch or pizza to see us through our tasks!

Respectfully submitted, Jeanne Mustard, Auxiliary President

Memberships:

The Museum currently has ninety-eight members in our various membership categories. There is one benefactor member, two business members, forty-one family members, fifteen individual members, two patron members, twenty-four senior members and four sponsor members. However the income from memberships has declined by 8% from 2014. While membership numbers over the last eight years have remained relatively stable the Museum still faces an aging membership and therefore our membership numbers could decline in future years. Temporary Staff: Grants from Manitoba Heritage, Young Canada Works and Canada Summer Jobs enabled the Museum to hire three summer interns and a research assistant. The temporary staff was hired to produce exhibits, create a summer children’s program, and add archival records to the Manitoba Archival Information Network. The temporary staff members were Franchesca Hebert-Spence, Jenna Cuggy and Ellen McCarville. Full Time Staff: The Museum curator performs daily administration, curatorial duties (cataloguing and labeling artifacts), environmental monitoring, research, exhibit planning and conservation), coordinating and training volunteers and temporary staff, public relations, education and Museum tours. vi. Community Partnerships: The community uses the Museum as a resource for exhibits, education

and expertise on preserving historical artifacts and genealogical information. The Museum also partnered with the following local organizations and individuals.

Doors Open 2015 – July 2015: In co-operation with the City of Brandon’s Heritage Department, Daly House provided free tours to the public. Over one hundred individuals toured the Museum during the two day event. .

Heritage Co-op: Daly House partnered with Heritage Co-op to sell hot dogs as a fundraiser during July 2015.

Page 10: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

Traveler’s Day Parade: The Museum participated in the Traveler’s Day parade.

Prairie Public History & MTS TV’s Stories from Home:

A Stories from Home documentary for MTS TV was produced while recreating photographs for the Gowen’s Brandon Then and Now Exhibit by Graham Street, Nate Bower and Shaun Cameron. The documentary followed the exhibit’s creation from beginning to end. The documentary is currently airing on MTS TV.

Archival resources were used to create Stories from Home documentaries for MTS TV entitled Wheat City Brandon: The Making of a Modern City 1900-1910 documentary produced by Tom Mitchell looks at the Brandon in the early 1900s. Both documentaries can be found on MTS TV.

Children’s Garden Planting (left): Students from New Era School planted the Museum’s Children’s Garden on June 2015.

Fruit Share: The Museum partnered with the Fruit Share program by donating produce from the garden to the charity.

vii. Programs and Projects The Victorian Garden: The garden was host to four weddings ceremonies, and seven photography sessions during the 2015 season. The garden was maintained by volunteers from the Westman Gardeners, who spent 416 hours working on making the garden beautiful.

Left: Floral Arranging demonstration by Edna Verhelst

Garden Highlights in 2015 included:

Zero Museum money spent on plant materials in 2015: o Large donation of money from Mavis Johnston to pay for purchased plants in children’s

garden o Large donation of money from Sylvia Barr to pay for purchased plants in hanging pots,

plus sea soil, bone meal, peat moss, fertilizers, tools, hose attachments, lawnmower and edger repairs, crushed stone, edging, professional lawn care services etc. etc. etc.

o Large contribution of plant materials started in Crocus Plains greenhouse

Page 11: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

o Two donations of plant materials from COB (including hanging basket) o Large donation of annuals from Greenspot o Donation of annuals from David Neufeld’s greenhouse, Boissevain o Donation of miscellaneous other plants from volunteer gardeners and from Garden

Network

Completed finishing details on/around gazebo, including installation of steel post for Little Free Library

Relocated hose tap and defined hose area improved appearance at veranda north entrance, and Increased sprinkler duration improved water quantity for garden plant materials

Continued enthusiastic participation of New Era Grade IV students in planting children’s garden, and improved display in Children’s Garden due to amended soil

New participation of Crocus Plains horticulture students in starting/tending bedding plants in their greenhouse and planting dahlias in garden

Increased volunteer participation in the garden due to expanded maintenance schedule (Wednesday evening and Friday afternoon) and increased participation from volunteers outside of Westman Gardeners club

Continued working relationship with FruitShare and with Samaritan House to harvest herb garden

New successful floral arranging event in the garden (delivered by Westman Gardeners member)

Anticipated construction (volunteer-driven) of wheelchair accessible ramp into Museum

Garden feature on ‘Here We Grow’ (Bernie Whetter’s TV program on WCG’s community Channel 12)

Garden Hopes and Aspirations for 2016:

Clarify exactly what is the long-term vision for this garden – destination garden? Theme garden? Community garden? Cash cow?

Define measures/standards of garden success/failure? What are the goals? Are we meeting goals? How to measure? Who’s measuring?

Improve coordination/communication between all parties involved in successful operation of garden (BOD, Garden Committee, staff, caretaker, volunteers etc.)

New impressive spring tulip display in re-designed front beds, and working wheelchair accessible ramp into DHM

Installed Little Free Library put to good use

Consider painting backyard storage sheds – use west and/or south walls to paint DHM mural

Consider purchasing and/or constructing 2-seater arbor for N/W corner of garden, e.g.

Assess interest in/validity of building a fairy garden within the garden? – find someone to take this on

Consider painting front iron fence facing 18th street

Consider purchasing a few permanent metal seats/benches for bandstand

Build and/or strengthen network of working relationships with various community organizations (New Era, Crocus Plains, MMGA, Westman Gardeners, Garden Network, Fruitshare ... Brandon University, AGSM etc.)

Seek/groom successor for Sylvia Barr’s garden coordinator/straw boss role.

Submitted by Sylvia Barr, Garden Committee Chair

Page 12: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

Museum Maintenance: Thanks to the City of Brandon for their continued maintenance of the building. Planned upgrades to the Museum include a new eaves trough system, a ramp and a new sidewalk on the south side of the building.

viii. Publicity

The Museum produced various public service announcements on radio, television and local print media.

The Museum received publicity from the Winnipeg Free Press, The Ottawa Citizen, The Leader Post, The Calgary Herald and the Brandon Sun regarding the Gowen’s Brandon Exhibit. The project was also featured in the winter 2015 edition of the Manitoba Historical Society’s Manitoba History Magazine. Articles written by Suyoko Tsukamoto in the Brandon Sun on World War I featured photographs from the archives. The Museum produced two newsletters and contributed articles on the collection on Facebook and Twitter. The Museum also contributed photographs to the Throwback Thursday’s feature on Indeo.com. ix. Fundraising, Grants and other Revenue

Volunteer Brenda Hyde gives a kiss personality demonstration at the 2015 Mother’s Day Tea.

Fundraising: The Museum had a number of successful fundraisers in 2015 raising a total of $8,493.50 in revenue. The amount of revenue generated through fundraising increased by 29% from 2014. The fundraisers hosted by the Museum included Nellie McClung & the Mock Women’s Parliament at the Annual Dinner, a strawberry social, Mother’s Day tea and Mrs. Coldwell’s Tea. Grants: The Museum received a total of $46,250.95 in grants from the Arts Stabilization endowment fund, the City of Brandon, Manitoba Heritage Grants, Young Canada Works and Canada Summer Jobs. This was $4,027.81 less than in 2014. The Museum received the following grants:

City of Brandon Community Grant: The City’s grant enabled the Museum to continue year round operations. Without this grant, the Museum would only be open in the summer months. The loss of a year-round Museum would limit the tourist activities available within the city and decrease the amount of funding from the government available to the organization. An increase in funding is required, as our

Page 13: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

utility bills continue to increase and we wish to increase our curator’s wages as the position is under paid for the work required. The Museum received $25000.00 from the 2014 Community Grant. This grant has been reduced by $10,000.00 for the 2015 year.

Manitoba Heritage: The Museum received $ 10,020.50 in funding from the Province of Manitoba’s Heritage Grant program. These funds were used towards various projects including hiring staff to produce the 2015 exhibit “Ceramics Settling the Prairies”.

Young Canada Works and Canada Summer Jobs: The Museum applied for two summer interns under each of these programs and was awarded grants for three positions. The Museum received $9480.45 in funding for the two positions. Other Revenue: Admissions: The Museum raised $5,937.37 in admissions. This is a 20% increase from 2014 revenues. While it is difficult to know all the contributing factors to the admission increase, one of the factors can be attributed to the creation of the summer program Through the Looking Glass. Souvenirs Souvenir sales in 2015 were $591.00. Memberships: The Museum generated $2,180.00 in membership fees. This amount is a 29% decrease in revenue from 2014. Donations: The Museum received $3,825.91 in donations from the public. This amount is an 11% increase from 2014.

V. STRATEGIC GOALS & ACTION PLANS These strategic focuses are for a three year period. They are based on certain assumptions and cannot be achieved without additional funding. Strategic Focus #1: To increase the Museum’s visibility within the community Goal: Increase the Museum’s profile Strategy: Increase our relevance to the community, increase our volunteers, memberships, brand recognition. Action Steps:

1. Attend the Winter Fair, Summer Fair, Folk Fest, Music in the Park, Cruise Nights in

costumes with permission

2. Add to agenda a section regarding Profile Activities

3. Distribute brochures throughout the City and province (popular tourist locations, border

crossings)

4. Market the Museum to the demographics that are interested in attending museums.

5. Differentiate from and leverage connection to other museums in the community.

6. Increase awareness of the location of Daly House with enhanced signage on Trans-

Canada Highway (Signature Museum signage)

Page 14: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

7. Increase awareness of the Museum through the website and social media avenues

8. Develop community partnerships

a) Explore partnerships with:

Brandon Economic Development

Brandon Municipal Heritage Advisory Committee

Chamber of Commerce

Schools

Service clubs

Arts, heritage and archival organizations.

Westman Immigrant Services

Strategic Focus #2: Diversify revenue streams Goal: The board will look for other ways besides fundraising events to diversify the Museum’s revenue stream Action Steps:

1. Create business partnerships by asking businesses to support upcoming exhibits as

sponsors

2. Work with other local Museums to develop both combination and joint ticket

opportunities for visitors

3. Develop curriculum-based programs for Museum School audiences (see Strategic Focus

#3)

4. Distribute our brochure throughout the City and province

5. Diversify souvenirs and sell at Global Market on Rosser Avenue, Folk Fest, Shopper’s

Mall and online.

Victorian jewelry and other wearable jewelry

Increase souvenir sales by 10% each year over the next three years 2015-2018

6. Continue with grantmanship

7. Develop and encourage philanthropy in the community

8. Increase membership sales

9. Increase archives sales

Strategic Focus #3: Increase Museum visitation 10% Goal: Take specific actions that will result in increased visitation from a variety of audiences Strategy: Find out who our visitors are and who they are not; find out what they want and develop a plan to attract more visitors to the Museum and its programs. Action Steps:

1. Visitor assessments

a) Periodic visitor surveys

b) Website comment box

Page 15: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

c) Front desk comment box/visitor book

d) Periodic feedback from staff and volunteers

2. Marketing: develop, write and implement a marketing plan

3. Develop strategies to differentiate from and leverage connection to other museums in

the community

4. Develop a diverse calendar of programs and events that meet our users’ needs and

interests

a) Offer K-12 school programs that are responsive to teachers’ needs and curriculum

demands

i. Expand relationships with school decision-makers (principals,

superintendents, school boards etc.) to explore areas for growth

ii. Expand involvement of K-12 teachers in lesson plan development,

implementation, and evaluation

iii. Expand volunteer program to include training on education programs

iv. Assess need and feasibility of home school parent program

b) Develop a stronger relationship with university students

c) Deliver quality special events that are enjoyable and accessible

d) In collaboration with community partners, build and strengthen our adult and senior

audiences with new programs

e) Develop programs for English as a second language audiences

f) Be the premier destination in Brandon for families

5. Establish an Annual Program Plan

a) Assess effectiveness of current programs

b) Design new programs

c) Pilot and evaluate

6. Develop audio tours of exhibits, explore iPod and cellphone audio tours as well as QSRs

7. Develop written tours in French and other languages

Strategic Focus #4: To increase access to the Museum’s resources Goal: Improve access to collections and continue to acquire new collections as part of the Museum’s long-range plans Action Steps:

1. Preservation: the Museum will strive to preserve our existing collection in accordance with museum and archival standards as well as possible.

2. Review and annually update the Museum conservation plan to guide the care of the collection

3. Design and construct museum-quality storage for all areas of the collection 4. Provide access to collections on our website, Manitoba Archival Information Network

and through finding aids at the Museum

Page 16: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

Strategic Focus #5: Staffing resources Goal: Provide adequate staffing, both paid and unpaid for Museum programs Action Steps:

1. Gather information from Museum staff on strengths and weaknesses of existing staff resources, paid and unpaid.

2. Determine priority needs and develop staffing plan to address needs (documentation to include required skill sets, detailed position descriptions and salary ranges for paid positions)

3. Engage staff in priority order as funding/personnel become available Strategic Focus #6: Rotating exhibition program improvement Goal: To drive an increase in attendance through dynamic exhibition programming by implementing and maintaining an integrated, multi-year schedule of special exhibitions, and permanent collections exhibitions. Action Steps:

1. Review and update the Museum’s exhibition policy and criteria for exhibitions annually 2. Develop a rotating schedule of outside exhibitions over a two year cycle 3. Research funding for outside exhibitions 4. Develop and implement pre- and post- exhibition criteria and process for exhibit

evaluation 5. Work with outside curators and community groups to

a) Identify possible outside exhibitions b) Develop new installations for the collections and exhibitions c) Include special loans of objects to supplement exhibitions.

REVIEW MECHANISM This is a three-year Strategic Management Plan, which will be reviewed annually. During the year, key objectives that require interim review will be the subject of a six-month review. All reviews will take the form of meetings between the curator and the board of directors. Progress and problems will be discussed against each objective, using the Strategic Management Plan as a guide. Within the time span of the Strategic Plan, the Museum will be working toward annual implementation of the Strategic Plan by breaking down the action steps for the year into a series of tasks including date targets and other significant factors. This implementation plan contains its own internal review mechanisms 2016-2017 Budgets

Page 17: Brandon Museum Inc. Annual Report - Daly House Museum › ... › wp-content › uploads › 2016 › ... · Brandon Museum Inc. Annual Report 2015 This August, 7 members took a drive

Brandon Museum Inc. Annual Report 2015

Revenue 2016 2017

Fundraising 7,600.00$ 7,700.00$

Grants 45,000.00$ 45,050.00$

Admissions 5,300.00$ 5,400.00$

Memberships 2,200.00$ 2,300.00$

Souvenirs 700.00$ 725.00$

Archives 300.00$ 325.00$

Donations 2,550.00$ 2,600.00$

Shared Expenses 3,150.00$ 3,200.00$

Interest 1,700.00$ 1,800.00$

Rental Income 1,300.00$ 1,400.00$

Miscellaneous 100.00$ 100.00$

Victorian Garden 1,500.00$ 1,500.00$

Total Revenue 71,400.00$ 72,100.00$

Expenses

Fundraising 1,250.00$ 1,300.00$

Advertising 550.00$ 600.00$

Office Expenses 2,150.00$ 2,200.00$

Contract Labour -$ -$

Employees 48,950.00$ 49,000.00$

Insurance 2,900.00$ 3,000.00$

Special Events 300.00$ 350.00$

Utilities

Gas 5,050.00$ 5,100.00$

Hydro 2,450.00$ 2,500.00$

Water 950.00$ 1,000.00$

Security 600.00$ 650.00$

Phone/Internet 1,000.00$ 1,050.00$

Professional Memberships 400.00$ 400.00$

Conservation/Maintenance 1,350.00$ 1,400.00$

Cost of Sales 350.00$ 400.00$

Training/Seminars 300.00$ 300.00$

Professional Services 350.00$ 350.00$

Newsletter 500.00$ 500.00$

Miscellaneous 100.00$ 100.00$

Equipment 500.00$ 500.00$

Exhibit Expenses 1,400.00$ 1,400.00$

Equipment Reserve -$ -$

Victorian Garden -$ -$

Total Expenses 71,400.00$ 72,100.00$

Income/Expenses -$ -$