branding yourself strategically (stanford bus194)
TRANSCRIPT
Branding Yourself Strategically
Stanford UniversityBUS 194
July, 2009
• Three “Café” Conversations– Conversation One– Conversation Two– Conversation Three
• Open Discussion
Social Networks and Personal Branding
• Focus on what matters.• Contribute your thinking.• Speak your mind and heart.• Listen to understand.• Link and connect ideas.• Listen together for insights or deeper questions.• Play, doodle, draw.
• Have fun!
Café Etiquette (from http://www.theworldcafe.com)
• Five Minutes
• Questions to discuss– “What social networks are you using?”– “Who has a strong personal brand on those networks?”
Conversation One
• Fifteen Minutes
• Questions to discuss– “Is it more important to listen or talk?”– “What goals could you set for yourself?”– “How long does it take to develop a personal brand?”
Conversation Two
• Fifteen Minutes
• Question to discuss– “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ
on social networks?”
Conversation Three
Christopher Carfi (@ccarfi)CEO | Cerado, Inc.
[email protected]://www.cerado.comhttp://www.socialcustomer.com
Contact InfoP
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Branding Yourself Strategically
Stanford UniversityBUS 194
July, 2009