branding (you're a fine girl)
TRANSCRIPT
BRANDING(YOU’RE A FINE GIRL)
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
NEW WAYS TO BRIEF
1. Archetype2. Personality
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
BRIEF :: ARCHETYPES
1. The Hero (Nike)2. The Sage (PBS)3. The Rebel (Harley Davidson)4. The Creator (Crayola)5. The Explorer (Jeep)
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
BRIEF :: PERSONALITY
1. Clique2. Hobbies3. Sense of Humor4. Tone of Voice5. Favorite Movies
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
BRANDING PARTS (ONLINE)
1. Attitude2. Design3. Engagement
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
GOOD MAGAZINE
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
GOOD MAGAZINE
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
GOOD MAGAZINE :: BRANDING
1. Attitude: Accurate2. Design: Cluttered3. Engagement: Minimal
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
CHARLES BARKLEY
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
CHARLES BARKLEY :: BRANDING
1. Attitude: Accurate2. Design: Unfocused3. Engagement: Strong
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
DODGE (NEVER NEUTRAL)
Monday, June 13, 2011
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
DODGE :: BRANDING
1. Attitude: Accurate2. Design: Clean3. Engagement: Strong
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
SOLIDIFY THEBRAND’S BRIEF
EXECUTE IT1. Attitude2. Design3. Engagement
Monday, June 13, 2011
BRANDING(YOU’RE A FINE GIRL)
PHILIP [email protected]
WES [email protected]@wesmikel.comwww.WesMikel.com
Monday, June 13, 2011