branding your community scott ochoa glendale city manager tom lorenz director of communications...
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Branding Your CommunityScott Ochoa
Glendale City Manager
Tom LorenzDirector of Communications & Community Relations
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Tribal Identifiers “My Glendale” “18 Hour Day” “Renaissance”
“Vibrant” “Thriving” “Diverse”
“Cosmopolitan” “Exceptional Customer Service”
“Precision Execution
Multi – Mode | Multimedia
Establish a vocabularythat is accessible to a
broad audience
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• Glendale Animated – Packaged & Delivered• Brand Recognition – Audience
– Residents & Business CommunitySupport it | Live it | Spread it
• Flexibility – Organic Growth• Have fun with it
– Don’t force itGlendale Animated – My Glendale
• Accept Mistakes –Respond, Do Not React
#My
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• Champion it– Power of Social Media– Your Employees
• Integration• Empowerment
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This is My
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• Keep Score• 96% feel safe in Glendale• 85% were satisfied or very satisfied with services provided
by the City• Top 3 City Departments with highest levels of
satisfaction:• Fire (90%)• Library, Arts & Culture (83%)• Police (80%)
• 73% rated Glendale with an 8 or higher• Awards and Honors• Manage the Message
#My
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#My
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#My
…through precision execution and innovative leadership.