branding you - barry closser · 2018-09-24 · branding you barry closser sr. ux designer...
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Branding YOUBarry ClosserSr. UX DesignerProfessional Project Partners
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Personal Branding
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Networking
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Personal Branding is NOT
● Competition● Ego● Exposure● Popularity● Self Promotion● Publicity● Celebrity● A Fad● Narcissism
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Personal Branding IS
● Authenticity● Value● Values● Clarity● Passion● Delivery● Reputation● Drivers● Purpose● Credibility● Trust● Strengths
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AudienceWho Needs to Know
Hiring Manager
Recruiters
Clients
Management
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SkillsWhat You Can Do
Hard Skills
Soft Skills
Unique Hobbies
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IdentityWho YOU Are
Personality
Style
Race / Ethnicity
Appearance
Gender / Sexuality
Characteristics
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Reasons to BelieveWhy Are You Credible
Publications
Talks
Portfolio
Code
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ProfessionWhat You Do And How You Do It
Front End
Back End
Designer
Data
Facilitator
Value
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PromiseSo What
Dependability
Commitment
Reputation
Skills
ROI
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PositioningWhy You
Expert Knowledge
Influence
Niche Skills
T-Shaped Skills
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CommunicationHow They Know You
Website
Social Media
Blog
Talks
Networking
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ResultsWhat You Get
Visibility
New Clients
Raise / Promotion
New Job
Recognition
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InvestmentsWhat You Need
Headshots
Website
Logo
Blog
Money
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NetworkingDiversify Your Network
Personal
Business
Career
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IcebreakersWhere To Start
Classics
Location
Breaking News
Shy and Quiet
Joker
Totally Random
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Classics“What brought you out today”
“What do you do”
“Where do you work”
“What is your passion”
“These things are great, have you tried them”
“Is it chilly in here or is it just me?”
“This is an amazing space, have you been here before”
Location
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Breaking News“What do you think about the new Apple Watch?”
“Have you been watching Masterchef?”
“Did you happen to catch the game last night?”
“It’s pretty loud in here, mind if I join you over here where it’s a little quieter”
“I hate networking”
“Hi, my name is Barry”
Shy and Quiet
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Joker“Do you know how much a polar bear weighs?”
“What do you call a fake noodle”
“There are 10 kinds of people in this world…”
“Why couldn’t the bicycle stand up by itself?”
“Do you know any good places to eat around here?”
“What is the worst conversation starter you’ve heard”
“Aren’t you friends with Becky?”
Totally Random
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Elevator PitchShort, Sweet, To The Point
1) Who are you2) Why do they care3) What do you want
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www.barryclosser.com