Project Archive Wayfinding

Axia is an award-winning visual

communications company specializing in

Branding, Advertising and Wayfinding for City,

Corporate and Retail markets.

We provide solutions to move people forward,

companies upward and communities onward.

Axia is a place where great ideas take flight.

We believe that there are no bad ideas, just

steps in the process of creating winning

solutions. Our clients are always encouraged

to participate in the design process.

Our motto is simple. “Provide the best creative

solutions for the best clients for the best

results– and have fun doing it”.

Wayfinding is the art and science of

moving people through an environment to

a desired location using a number of visual

cues including, but not limited to, directional

signage, place identity, visual landmarks and

all forms of environmental graphics.

City of Moses LakeWashington

City Branding & Wayfinding

Scope: BrandingDowntown NamingTaglineStyle GuideCity GatewaysDowntown GatewaysFacility IdentificationTheme Park IdentityVehicular Guide SignsPedestrian Guide SignsInformation KiosksWater Tower GraphicsStreet BannersRegulatory Signage

Sinkiuse Square.3 mi

Centennial Theater.5 mi

Surf & Slide Park.4 mi

Laketown Promenade.6 mi

Movie Theater1.5 mi

Parker Landing2 mi

Montlake Park

LaketownLanding

Fairgrounds

Surf & Slide

Amphitheater

JapaneseGarden

C R E A T I V E

Armida Amor203a Broadway

Arlington, MA 02474781-649-2299

781-643-2295 (fax)1414 Commonwealth Ave.

Brighton, MA� 02135617-277-5700

or 617-277-5705

617-277-5710 (fax)www.zocaloarlington.com

Dine In Carry Out Catering

Andale & ZocaloMexican RestaurantsMassachusetts

Branding & Signage

Scope: Branding Interior signageStorefront signagePrinted collateralWebsites

C R E A T I V E

US Botanic GardenWashington, DC

Identity, Wayfinding & Interpretive signage

Scope:Identity signage Wayfinding DirectoriesExhibit identitiesInterpretive signage

C R E A T I V E

S i g n a g eU S B o t a n i c G a r d e n

The US Botanic Garden is located next to the US Capitol in Washington DC.

The project includes signage and interpretive graphics for the glass covered Conservatory, exterior National Garden and historic Bartholdi Park.

The elements are made from painted aluminum, cast resin, color-embedded fiberglass, verdigris frames and cast bronze letters.

US Botanic GardenWashington, DC

Relax, you’re in

Area Attractions

P U B L I C

P A R K I N G

2

Russian River Resort Area Sonoma County, California

Regional Branding & Wayfinding

Scope:BrandingTaglineProduct designAdvertisingStyle guideArea gatewaysCommunity gateways Vehicular guide signsPedestrian directionalsInformation kiosksArea directory mapsPark identitiesPublic parking identitiesStreet bannersTrail markers Regulatory signage

balanced. by nature.go ru s s i an r i v e r . c om

balanced. by nature.go ru s s i an r i v e r . c om

balanced. by nature.go ru s s i an r i v e r . c om

balanced. by nature.go ru s s i an r i v e r . c om

C R E A T I V E

Dole Cannery SquareHonolulu, Hawaii

Branding, Signage & Exhibit Graphics

Scope:Facility & retail shop logosStorfront standards Exterior Cannery signageParking garage wayfindingBallroom signageInterior retail signageExhibit graphics

C R E A T I V E

Our hand-crafted gelatos are formulated to meet the highest

standards. While the flavor suggests that they are richer than most ice

creams, they contain less fat on average.

Our Gelato Master carefully selects our raw materials and

dedicates many resources to their development. Our passion is fine

gelato. Our reputation depends on it.Our secret is the key ingredient–

our customer.

www.gelatogrotto.com

Strawberry Sorbetto

1 Pint (473mL)

Nutrition FactsServing Size 0.5 cup (100) Serving Per Container 4

Amont Per Serving

Calories 110 Calories from Fat 0

%Daily Value*

Total Fat 0g 0%

Saturated Fat 0g 0%

Trans Fat 0g

Cholesterol 0mg 0%

Sodium 0mg 0%

Total Carbohydrate 28g 9%

Dietary Fiber 2g 8%

Sugars 26g

Protein 1g

Vitamin A 0% Vitamin C 80%

Calcium 2% Iron 2%

StrawberrySorbetto

Gelato GrottoWest Palm Beach, FL

BrandingTaglineAdvertisingStorefront designPrinted collateralInterior signageExterior signageWebsiteMovie screen motion adProduct packaging

C R E A T I V E

Trolley Info

Arts Trail

Downtown

Arts Trail

Golf Course

To Hwy 321

Downtown GaltlinburgGatlinburg, Tennessee

Downtown Wayfinding

Scope:Vehicular guide signsPedestrian guide signsArea directory mapsBus stop markersPublic parking identitiesPublic restroom identitiesStreet banners

C R E A T I V E

MarriottSeaview, New Jersey

Identity Signage & Resort Wayfinding

Scope:GatewaysExterior wayfindingInterior wayfindingRoom & amenity signageRegulatory signage

C R E A T I V E

Swarthmore CollegeSwarthmore, Pensylvania

Campus Wayfinding

Scope:Interior wayfindingExterior wayfindingCampus identity

C R E A T I V E

You Are Here

Accessible Restrooms

Stair

Elevator

Biology Dept Office 201

Chemistry & Biochemistry Dept Office 177

Computer Science Dept Office 239

Cornell Science & Engineering Library

Eldridge Commons

Mathematics & Statistics Dept Office 135

Physics & Astronomy Dept Office 131

Science Center On Level 2

On Level 2

You Are Here

Level 1

MartinHall

B

PA

MS

EC

CL

CS

CS

CB

B

PA

MS

EC

CL

CB

101

199

B ECCL PAMSCS CB

Rooms 101 - 114

Rooms 101 - 114

Rooms 101 - 114

Rooms 101 - 114

Rooms 101 - 114

Rooms 101 - 114

C.

B.

US Capitol CampusWashington DC

Capitol Campus Interior& Exterior Wayfinding

Scope:Exterior directory mapsInterior directory mapsBuilding identitiesChamber & office IdentitiesADA & fire code signageRegulatory signage

C R E A T I V E

SearsChicago, Illinois

Point-of-Sale Graphics

Scope:In-store promotion displaysIllustrationKiosk design

C R E A T I V E

City of CarlsbadNew Mexico

City Branding & Wayfinding

Scope:BrandingTaglineStyle guideCity gatewaysMain street gatewaysFacility identificationStreet identitiesPark identitiesVehicular guide signsPedestrian guide signsInformation kiosksStreet bannersRegulatory signage

285

62

62

Carlsbad Caverns

Museum

East

North

North

1/2 mi

For more information about the City of Carlsbad visit the Carlsbad Chamber of Commerse

online at www.carlsbadmn.orgor call 505.432.7301

A R E A AT T R AC T I O N S

Municipal Beach Park

C R E A T I V E

Kapalua Bay HotelLahaina, Maui

Identity Signage & Resort Wayfinding

Scope:Restaurant brandingGatewaysExterior and interior wayfindingLobby directoriesRoom & amenity signageRegulatory signage

C R E A T I V E

Front Elevation

To

Main Street

Blyth Park

City Hall

UW Campus

Downtown BothellBothell, Washington

Downtown Branding & Wayfinding

Scope:NamingBrand graphicsStyle guideCity gatewaysBothell landing gatewaysVehicular guide signsPedestrian guide signsInformation kiosksArea directory mapsPublic parking identitiesStreet bannersTrail markers Regulatory signage

elateenrichenjoy

reflectrenewrejoice

placepeaceprosper

aspireattunealign

C R E A T I V E

33

Historic Tour

The City of Rock SpringsWyoming

City Branding & Wayfinding

Scope: BrandingPrinted collateralStyle guideCity gatewaysHistoric district gatewaysVehicular guide signsPublic parking guide signsStreet identity signs Pedestrian guide signsInformation kiosksArea directory mapsStreet bannersTrail markers Regulatory signage

You Are Here

US Highway

Interstate Highway

State Highway

Chamber of Commerce

Hospital

Post Office

Historic District

Civic Center (Recreation)

Bank

Shopping Mall

Museum

Library

College

Recreational Center

Park

Ballpark

Dog Park

Camping

Wild Horse Area

Golf Course

Lodging

Bus Transfer Station

Bus Route

Railroad

River

L E G E N D

NORTH

EAST

SOUTH

WEST

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White Mountain Library

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Dinosaur Museum

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Blairtown Park

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Rock Springs Visitor Center: 1-800-46-DUNES

Green River Visitor Center: 1-800-FLGORGE

tourwyoming.com

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HeritageWeekHeritageWeek

March 7-14

33

Historic Tour

You Are Here

US Highway

Interstate Highway

State Highway

Chamber of Commerce

Hospital

Post Office

Historic District

Civic Center (Recreation)

Bank

Shopping Mall

Museum

Library

College

Recreational Center

Park

Ballpark

Dog Park

Camping

Wild Horse Area

Golf Course

Lodging

Bus Transfer Station

Bus Route

Railroad

River

L E G E N D

NORTH

EAST

SOUTH

WEST

191

376

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Dinosaur Museum

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Blairtown Park

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Rock Springs Visitor Center: 1-800-46-DUNES

Green River Visitor Center: 1-800-FLGORGE

tourwyoming.com

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Skyline D

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Foothill

Blvd

Sunset Dr

Stagecoach Blvd

Industrial Dr

Dewar Dr

Sp

rin

gs

Dr

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St

Walnut St

A St

C St

Willow St

Community Park

Rd

W B

lair

Ave

Main St

Thompson St

Palasades Way

Lin

coln

Av

e

McK

inle

y A

ve

New Hampshire St

Thorpe St

Edgar St

James St

S Side B

elt Rte

Railroad St

G St

9th St

Ridge A

ve

Railroad Ave

Swanson Dr

S Side Belt Rte

Foo

thil

l B

lvd

Elk

St

Signal Dr

Signal Dr

Ce

ntu

ry B

lvd

Lionkol Rd

Yellowstone Rd

Yellow

ston

e Rd

Redwood Way

Gannett Dr

Su

mm

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r

Me

ad

ow

Dr

Hoskins Ln

Apache Ln

Turret Dr

Mesa Dr

Gookin White Mountain Rd

Front S

t

Mitchelso

n St

Bridger Ave

N C

en

ter

St

Blairt

own Flaming Gorge Rd

Ove

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Gat

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33

Historic Tour 33

Historic Tour

C R E A T I V E

Grosvenor CenterHonolulu, Hawaii

Identity Signage & Parking Garage Wayfinding

Scope:Facility identitiesDirectoriesParking garage wayfindingInterior retail signage

C R E A T I V E

G R O S V E N O R C E N T E RG R O S V E N O R C E N T E R

Colorado ChautauquaBoulder, Colorado

Scope:Wayfinding Interpretive graphics

C R E A T I V E

When the “Texas-Colorado Chautauqua” opened on July 4, 1898, Boulder joined a major movement sweeping

cultural activities held in an inspiring natural setting, and encouraged healthful physical recreation.

Movement Uplifts and Inspires

Like hundreds of other chautauquas across the country, the Colorado Chautauquadrew from pool of speakers and performers who traveled the circuit. Daily programs gave the highlights, like this one from 1911.

Easy access to nature and the mountains made this site in Boulder perfect for a chautauqua. Ladies in bonnets, gentlemen in suits, children in knickers and jumpers—all scaled the Flatirons together.

Entertainment as Enlightenment Music, theater and oration—these expressive arts played a key part of everyday activities. Chautauqua-goers participated in instruction and performances during the day, then watched the professionals every evening.

Commitment to self-improvement has long been the American way, and was considered sacred by the chautauqua movement. Adult students gathered in the Academic Hall’s “chapel room” for lectures and classes.

Tabernacle of Learning

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Chautauqua’s next-to-nature setting encouraged separation from the workaday world. Yet even recreation took on a moral mandate within the Chautauqua Movement’s dedication to “useful leisure.” By 1915, the frenzied recreational pace prompted cottagers to institute Quiet Hours–to rest before the next activity.

Learning and Playing in Nature

Scrambling and tramping in Boulder’s foothills proved an exhilarating experience for many Chautauqua-goers. Founded in 1906, the Colorado Chautauqua Climbers Club counted 2,000 people on its summer outings in 1923.

A special experience calls for a picture! During Chautauqua’s early years, “Rocky Mountain Joe” (Joseph B. Sturtevant) “tuck” many a face.

After camping overnight, Chautauquans watch the sunrise. Campers were advised to wear hob-nailed shoes (with spikes), two pairs of hose (stockings) and a heavy sweater. Ladies wore skirts, of course!

outings according to difficulty—one to five “degrees.” Nearby Royal Arch received third degree status, but was later downgraded.

Midst the glory of the mountains, ’neath a blue and wondrous skyLies Chautauqua, winsome beauty, sure delight to heart and eye.

”gnoS yllaR auquatuahC“ morf

3"2'-4"

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Dining HallCMF OfficeLodging OfficesAuditoriumCommunity House

Terrebonne ParishLouisiana

Parish Branding & Wayfinding

Scope:BrandingTagline Style guideTown gatewaysParish gatewaysDistrict gatewaysVehicular guide sgnsPedestrian guide signsStreet bannersInformation kiosksTrail markers Parking facility IdentityRegulatory

Starbucks Coffee

Restrooms

The Corner Bar & Bistro

Visitor Information

City Hall

Daisy Flower Shop

1

2

3

4

5

6

The Place to the Left

That Store Over There

Something To Do

Gifts for the Guilty

1

2

3

4

Starbucks Coffee

Restrooms

The Corner Bar & Bistro

Visitor Information

City Hall

Daisy Flower Shop

7

8

9

10

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E V E N T S

Starbucks Coffee

Restrooms

The Corner Bar & Bistro

Visitor Information

City Hall

Daisy Flower Shop

1

2

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Waterlife Museum

CourthouseSquare

Civic Center HISTORICDISTRICT

Welcome

C R E A T I V E

HoumaTravel.com

Follow your heartto a place wherehistory is still alive.

Denver ZooDenver, Colorado

Wayfinding & Interpretive

Exhibit signageIllustrationWayfinding Interpretive graphics

C R E A T I V E

9'-0"

7 5/8" 5'-6"

1'-10

"1'-

8 5/8"

1'-8 5

/8"1'-

8 5/8"

8'-8"

2"2"

2"

6'-6"

8"2"

5 5/8"

1'-9 3/8"

1'-9 3/8"

1'-9 3/8"

2"

9'-0"

1'-9 3

/8"

7 3/4"

1'-7 1/4" 1'-7 1/4"

3'-5"

7 7/8"

7 7/8"

2"

1 7/8"

2"

1/2"

2 5/8"

I N F O R M A T I O NI N F O R M A T I O N

Coos CountyNew Hampshire

County Wayfinding

Scope:Vehicular guide signsInformation kiosksTrailblazers

Town of BarrieOntario, Canada

Wayfinding

Scope:GatewaysVehicular guide signsPedestrian guide signsRegulatory

Five Points

Marina

Farmers Market

City Hall

Museum

Five Points

Marina

Farmers Market

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName PanelAll Day

5753 1245 421 468308

POINTSPOINTS

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View D

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Five Points

Marina

Farmers Market

City Hall

Museum

Five Points

Marina

Farmers Market

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName Panel

Double LineName PanelAll Day

5753 1245 421 468308

1 3/8"

1 3/8"

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2"

11"

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3'-0"

11"

3"

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"

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7'-6"

C R E A T I V E

Denver ZooDenver, Colorado

Wayfinding & Interpretive

Scope:Exhibit signageIllustrationWayfinding Interpretive graphics

C R E A T I V E

City of Green RiverWyomingWayfinding

Scope:GatewaysVehicular guide signsPedestrian guide signsInformation kiosksRegulatoryFacility & park identitiesTrailblazers

FlamingGorge NRA

ExpeditionIsland

HistoricDowntown

GR E E N R I V E R

Slash Park

ExpeditionIsland

GR E E N R I V E R

FlamingGorge NRA

ExpeditionIsland

HistoricDowntown

GR E E N R I V E R

WE L C O M E T O

RESERVEDPARKING

RESERVEDPARKING

VANACCESSIBLE

MIN. FINE$250

NOPARKING

ANYTIME

RESERVEDPARKING

NOPARKING

ANYTIME

VANACCESSIBLE

MIN. FINE$250

Please be sure to lock your car. The City of Green River is not liable for any theft or damage to your car.

Visitor Parking Rates: $5.00 Per Day

Parking Instructions

After you park your vehicle, go to the pay station and insert your payment. Remove the receipt and place it in the corner or driver’s side dash.

ViolationsUnpaid Parking Spaces subject to fine and/or towing.

Towing Company Name123 Main StreetGreen River, Wyoming 123456123-456-7890

Public Parking

Please be sure to lock your car. The City of Green River is not liable for any theft or damage to your car.

Visitor Parking Rates: $5.00 Per Day

Parking Instructions

After you park your vehicle, go to the pay station and insert your payment. Remove the receipt and place it in the corner or driver’s side dash.

ViolationsUnpaid Parking Spaces subject to fine and/or towing.

Towing Company Name123 Main StreetGreen River, Wyoming 123456123-456-7890

Public Parking

Fish It Float It Live ItD I R E C T O R Y

Misc Destination

Groceries

Visitor Information

Post Office

Library

Public Restrooms

C R E A T I V E

Town of WellsNevadaBranding & Wayfinding

ScopeBrandingTaglineMarketing graphicsBillboardsStreet bannersGatewaysInterpretive graphics

C R E A T I V E

City of Gulf ShoresAlabamaBranding & Wayfinding

Scope Branding TaglineMarketing collateralStyle guide BillboardFleet graphicsCity gatewaysVehicular guide signsPedestrian guide signsInformation kiosksBeach access identitiesPublic parking identitiesStreet bannersTrail markers Regulatory signage

Primary Gateway

Sports Complex

Jack EdwardsAirport

Visitor Info

Beaches

Plash Island

BeachAccess

The City of Gulf Shores welcomes you and your family to our beautiful white sand beach. We ask that you follow a few rules so our shores will remain clean and pristine for all to enjoy.

Please, no tents, glass containers, animals or alcohol

Swim at your own risk and stay within marked buoys

Do not launch or operate watercraft inside buoy marked areas

Roller skating/blading and skateboarding is prohibited

Fishing is not allowed in public areas

Motor vehicles are prohibited on the beach

In an emergency dial 911

Thank you and enjoy your day!

PublicRestrooms

PublicParking

Please be sure to lock your car. The City of Gulf Shores is not liable for any theft or damage to your car.

Visitor Parking Rates: $5.00 Per Day

Parking Instructions

After you park your vehicle, go to the pay station and insert your payment. Remove the receipt and place it in the corner or driver’s side dash.

ViolationsUnpaid Parking Spaces subject to fine and/or towing.

Towing Company Name123 Main StreetGulf Shores, Alabama 36547123-456-7890

Public Parking

Vehicular Guide Sign Parking Area Identity Sign Parking Area Regulatory Sign Beach Access Identity& Regulatory Sign

Public Restroom Guide Sign

D I R E C T O R Y

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Public Boat Access / Boat LaunchingAlabama Department of Conservation and Natural Resources Marine Resources Division

Funds profided by the Marine Resources Division, and sport fishing tax dollars generated by the expanded Dingell/Jophnson, Wallop/Breaux Act

Federal Aid Project funded by your purchase of fishing equipment and moto boat fuels

The Pines

Alabama Coastal Birding Trail

Site 12For more information, call 1-877-226-9089

Information Kiosk Miscellaneous Identity Sign

Postcard teaser seriesfor Brand launch event.

C R E A T I V E

To find out how Axia can move people in your direction, send us an email at projects@axiac.com.