branding & tone of voice guidelines 2. welcome · welcome agm 2015 •branding & tone ......

• Branding & Tone of Voice Guidelines 2.

Welcome

AGM 2015

• Branding & Tone of Voice Guidelines Tony Russell 2 Tony Russell. Tony Russell Paora Ammunson Trustees

•Graeme Gray, Bruce Cole, Tony Russell, John Gilberthorpe, Leigh Hay, Grey Tuck, David Montgomerie, Barry Sanders, Ken Green, Paora Ammunson, •Christine Sanders (secretary) •Phil Robertson (Treasurer)

Trustees

“We will continue

with a responsible

stewardship of

Greytown’s

landmark Museum

to ensure

generations to

come will reap the

benefits of the

decisions we make

now.”

Our Core Values Are

Community

Connectivity

Innovation

Local History

Innovative Exhibits

Credibility


We are on a MISSION! •Successful Fundraising for New Complex •Ongoing funding applications •Opening of New Exhibition Building & Collection Room •Completion of New Exhibitions •Record Numbers of Visitors

Overview of

2014 - 2015


•Development of New Strategic Plan •A number of successful events •New branding, logo & marketing strategies •Development of Heritage & Conservation Plans •Development of 5 year maintenance plan •Collection management & protection

Overview of

2014 - 2015


Overview of 2014-2015 •Development of Training Program for Volunteers •Completion of Roadman’s Hut •Education & School Programmes •Major projects for 2015 – 2016 Woolshed & Power Reticulation

Overview of

2014 - 2015

Statement of Financial Performance •Total Income $94,696 (2015) vs $72,917 (2014) •Increase in income of 29.86% vs 2014 •Total value of the trust in 2014-2015 financial year •$1,699,236 (+5.58%) •$220,000 pa in voluntary hours by trustees, volunteers & friends

Financial

Report

•We have close relationships with •Destination Wairarapa •Te Papa National Museum •Aratoi

Overview of

2014 - 2015

•“The Father of Cobblestones” Graham Croton’s sad passing in April 2015 left a big hole •Chair of Friends till Dec 2014 •Dedicated 40 years to Cobblestones •His legacy continues

Graham Croton

•Then & Now

New Building

•After successfully Raising $1 million •Officially Opened 22nd Nov 2014

New Building


New Building

Opening


•Visitor numbers record high (+50% in visitor numbers since new complex opening (Nov 22 2014). •Substantial increase in admissions revenue •Increase in retail spend

Visitors Numbers


•5 Year Plan for New Exhibitions is under development •2018-Looking back on WW1 •Ongoing upgrades of current heritage buildings

Exhibitions


•We used a highly respected, professional museum team to work on the development in collaboration with The Trust. •Ian Wards-curator, writer •Craig Turvey- 3D creative, exhibition design •Bridget Wellwood-Museum Collection Expert

Exhibitions

•New Collection Room in Operation •Trained small team of volunteers •Cataloguing commenced for all new items •Ongoing work on historic items •Cobblestones has loaned items for Great War Exhibition & to Aratoi

Collection

Management

Friends &

Volunteers

•The Friends of Cobblestones & Volunteers are an integral part of the Museum Operation •Thank you to all the Volunteers who contribute so much of their precious time.

Friends of

Cobblestones

•Events, Fundraising, Christmas Carols •Garden Development & Maintenance •Building Maintenance •Major Projects – New East St Fence •Wedding Business

The Print Shop

•Thank you to Tony King who is in his 5th Year of Operating at Cobblestones every weekend • He has had 480 open days for visitors including cruise ships, school groups and service clubs


•New Logo, Branding & Brand Guidelines •All New Brochures & signage •New Website going live Nov 2015 •Ongoing work with Social Media •Development of Retail Strategy •PR & Communications •Working with Destination Wairarapa •Anne Taylor-Boulder Bay Design

Marketing


Marketing

The New Logo

Our Logo – The Elements

The Stables: Picket Fence: Detail from Hospital Building: Wheel:

Working with Facebook & Other Social Media

Trip Advisor Important Online Promoter

Trip Advisor is one of our most important online recommendations:


•We work closely with Destination Wairarapa •Steampunk Event •Large American Event 220+ •Christmas Carols & Friends Events •Pukaha Mt Bruce Garden Tour 2015 •Weddings •School Groups

Events

Every $ Spent at Cobblestones Shop Helps to Support Us& Tone of Voice Guidelines 2.

•Our vision is to have a top class store •With local artists & products •Relevant to the Museum •Top quality products •Entice both visitors & local residents to shop

Retail Store


•South Wairarapa District Council •Greytown Trust Lands •NZ Lottery Grants Board • Eastern & Central Community Trust •Trust House Foundation •Carterton District Council •Masterton District Council •Juken NZ Ltd

Major Supporters


Thank you to all our Supporters & Donors

who assisted us with the New Entrance Building

Supporters

Development of New 5 Year Strategic Plan •Maintenance of Heritage Buildings •Work With Community •Increase Visitor Numbers & Experience •Develop a Varied & Interesting Exhibit Program •Comprehensive Communication Program •Improve Financial Viability •Ongoing Development of Entire Complex

Strategic Plan

Our Vision

We want our words and our stories to give a lasting impression to our visitors. Our exhibitions should trigger memories, create a lasting impression of Cobblestones Museum, Greytown, The Wairarapa and our history which started in many ways at Cobblestones.

Resolution

Resolution to Adopt 1. Receive the minutes of the 2015 AGM 2. To adopt the financial report for the Year

Ending May 2015 3. Resolution to adopt the Annual report

Finally…

Our mission is to engage, educate and entrance! We want people to enjoy Cobblestones and have a memorable experience.

We will continue with a responsible stewardship of Greytown’s landmark Museum to ensure generations to come will reap the benefits of the decisions we make now.

branding & tone of voice guidelines 2. welcome · welcome agm 2015 •branding & tone ......

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