branding & spaces
DESCRIPTION
ISBN 978-84-15829-38-6 / Layout: 21,5 x 25,5 cm / Pages: 192 / Cover: Softcover with flaps / Branding & Spaces shows us a selection of different spaces, where the branding and interior design reinforce the character of a brand. Through these two disciplines, there’s a quest for further connection with the target audience and better communication of the brand idea, giving it a qualitative record. Signs of identity establish a perceptual similarity between the image and what it represents, getting an interrelated space where corporate image is of fundamental importance, creating value. The introduction of a brand within an interior space becomes a game of perceptions, which has a very strong communication power, inserting into the memory a visual that is stronger than the brand concept. Interior design is seeking its own style, creating personality and life, generating a whole.TRANSCRIPT
72
73
74
75
76
77
80
CIOCCOLATOStudio SavvyMonterrey, Nuevo León ◊ Méxicowww.savvy-studio.net
Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.
Cioccolato es una boutique de repostería especializada en el diseño de postres personalizados para eventos. En los últimos años, el mercado de la repostería de autor ha experimentado un auge, por lo que la diferenciación de marca y producto se ha convertido en un factor crucial para el éxito del negocio.El concepto parte de la base ya existente de Cioccolato, y reposiciona a la entidad como repostería y proveedor de servicios especializados de catering para todo tipo de ocasiones. El descriptivo Bake & Decor permite comunicar los nuevos atributos de la empresa, sin confundir a su actual base de clientes.Se desarrolla una identidad visual dulce y festiva, adoptando elementos coloridos, frases memorables y sencillas que empatan con ocasiones y eventos de cualquier naturaleza.
81
82
83
84
85
86
87