Branding research

• There are some different ways that the artists promote their music video and the popular way is to promote through social network such as Facebook, twitter, Instagram etc. where they can display their products with all the detail on how the audience or their fans are able to get it. And another good way to promote their products is through merchandise where they promote their selves to audience as well as it increases the publicity for the artists such as tops, perfumes everything is available to the fans.

• Artist Drake has also promoted his music through making his advertised hoodie and selling it through online.