branding mike fazio nawdp 2014 denver
DESCRIPTION
Mike Fazio shares his views during a workshop at the 2014 NAWDP Conference in Denver.TRANSCRIPT
BRANDING: WHICH ARE WE?MIKE FAZIO
917-397-5411
AUDIENCE PARTICIPATION
VOLUNTEER?1987-1993Anyone?Bueller?917-397-5411
TEXT COMMENTS
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LASTING IMPRESSIONS MATTER….
MORETHANEVER.
“HIRE ME…..”
“I QUIT……”
POP QUIZ
FIRST WORD(s) THAT POPS INTO YOUR HEAD.
FAST FOODAFFORDABLEUNHEALTHY?
FIRST WORD(S)
FIRST WORD(S)?
• SEARCH• MAIL• BOOKS• NEWS• VIDEO• TV• APPS• PHONES• ALERTS• BLOGS• THERMOSTATS• DRONES
• SEARCH• EMAIL• NEWS• ?
GOOD PRICESASSEMBLEFRUSTRATINGMODERN?
FIRST WORD(S)
FIRST WORD(S)
HOW ABOUT THESE BRANDS?
FIRST WORD(S)
MOST VALUABLE BRANDS
MOST VALUABLE BRANDS
#3
#2
#1
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AUDIENCE PARTICIPATION
BRANDING:
What people think or say about you, your company or product when you’re NOT IN THE ROOM.
SO, WHICH ARE WE?
LEAST VALUABLE BRANDS?
ONE AT A TIME
GOVERNMENT
ONE AT A TIME
ONE STOP
ONE AT A TIME
SOCIAL WORKER
ONE AT A TIME
CUSTOMERS
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AUDIENCE PARTICIPATION
WHAT IS THE GOV’T BRAND?
WHAT IS A ONE STOP’S BRAND?
WHAT IS A SOCIAL WORKER’S BRAND?
WHAT IS A CUSTOMER’S BRAND?
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AUDIENCE PARTICIPATION
5 WAYS TO
IMPROVE YOUR BRAND
5 WAYS TO IMPROVE YOUR BRAND
#1 Shut The Front Door Type Impressions
5 WAYS TO IMPROVE YOUR BRAND
#2 Kick “Arse” Content
?
5 WAYS TO IMPROVE YOUR BRAND
#3 Unquenchable Self-Learning
5 WAYS TO IMPROVE YOUR BRAND
#4 Relentless Activity
5 WAYS TO IMPROVE YOUR BRAND
#5 Lava Flow of Benefits
SUMMARY1. First Impressions
2. Better Content
3. Increase Self-Learning
4. More Activity
5. Stress Benefits
Brand Impress
Content
Learn
Active
Benefits
PRESENTATION COPY?
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