branding - dave schwartz
DESCRIPTION
An alternate, skin-and-bones version of a presentation I gave Nov. 13, 2010, to high school students at the JEA National Convention.TRANSCRIPT
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Brand Yourselfand Your Identity Online:
YOU are your product
David SchwartzUniversity of Iowa School of Journalism
and Mass CommunicationTwitter: daveschwartz
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Branding
A “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
– American Marketing Association
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What do these seven peoplehave in common?
• Perez Hilton• Andrew Sullivan• Matt Drudge• Arianna Huffington• Ann Coulter• Bill Simmons• Martha Stewart
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10 steps to becoming a brand
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10 steps to becoming a brand
1. Have a voice
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10 steps to becoming a brand
2. Entertain
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10 steps to becoming a brand
3. Have a presence(Be there!)
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10 steps to becoming a brand
4. Be consistent
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Nick Bergus on Twitter
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Nick Bergus on Facebook
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Nick Bergus’ Tumblr
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Nick Bergus on LinkedIn
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10 steps to becoming a brand
4. Be consistent
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10 steps to becoming a brand
5. Interact
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10 steps to becoming a brand
6. Use multiple platforms
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10 steps to becoming a brand
7. Don’t stray
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10 steps to becoming a brand
8. Be honest /Get personal
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TRUST
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Advice to live (your professional life) by …
“I think I just try to be as open about myself as humanly possible, in a way that’s funny and in a way you can identify with.”
– Drew Magary, writer at:
NBCSports.com, Yahoo!, Maxim, Deadspin, Pro Football Talk, Playboy, ESPN.com
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10 steps to becoming a brand
9. Know your audience
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10 steps to becoming a brand
10. Make yourself a nice home
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