BRANDING &

LOGO USAGE

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This is a guide to Oadby & Wigston Borough Council’s logos, corporate colours, style devices and advice on how to use them.

(Stacked Portrait)

(Landscape)

Above are the two main Oadby & Wigston Borough Council logo formats - a ‘stacked’ portrait version and a landscape version.

and web use.

PNG (low resolution) on any printed documents as this will result in a poor quality and blurred logo.

PNG (medium resolution)

PNG (high resolution)

large format printing such as signage, external banners and pop-up banners.

Black and White (Landscape)

Black and White

(Stacked Portrait)

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Coloured crest onlyBlack and White

crest only

Watermark crest only

Coloured crest with white text, for use

on dark backgrounds. (Stacked Portrait)

Coloured crest with white text, for use on

dark backgrounds. (Landscape)

clearance around the logo perimeter if sited with adjoining logo’s.

with no accompanying text version if 2.5cm of height is not available.

UNACCEPTABLE APPLICATION

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The crest on its own, without the accompanying text should only be used when the space available is tight.

UNACCEPTABLE APPLICATIONS

For any larger marketing campaigns please contact the Communications Team for advice prior to use.

OADBY & WIGSTON BOROUGH COUNCIL’S CORPORATE COLOURS

Three main colours have been used in the header and footer on posters and presentations and a fourth dark green is used in the Letterbox newsletter. These are the corporate colours for Oadby & Wigston Borough Council and to be used whenever possible and appropriate.

Newsletter header

LetterboxResidents’ newsletter published by Oadby & Wigston Borough Council

@Oadby_WigstonOadbyWigstonBCoadby-wigston.gov.uk

Summer 2017

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Posters

Oadby & Wigston Borough Council header and footers for posters, general documents

PowerPoint slides

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