branding 101
DESCRIPTION
An introduction to the idea of a brand.TRANSCRIPT
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The Branding Box
How branding is really just like organizing your
coat closet
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Organizationis all about putting stuff in boxes…
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Yes?
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NO!
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They look very neat, but no one knows what’s inside them.
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In other words…
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BUT
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Boxes need labels, yes?
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But NOT
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Labels must berecognizable
andmeaningful
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Otherwise
You won’t have a cluewhat’s in that box!
![Page 12: Branding 101](https://reader035.vdocuments.site/reader035/viewer/2022070316/5561b3f5d8b42a46138b48d6/html5/thumbnails/12.jpg)
In other words…
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![Page 14: Branding 101](https://reader035.vdocuments.site/reader035/viewer/2022070316/5561b3f5d8b42a46138b48d6/html5/thumbnails/14.jpg)
Really, branding is about labeling boxes.
Category = Brand
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The labelon the box
tells peoplewhat’s inside
the box.
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![Page 17: Branding 101](https://reader035.vdocuments.site/reader035/viewer/2022070316/5561b3f5d8b42a46138b48d6/html5/thumbnails/17.jpg)
…and voila!You have a beautifully organized closet.
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© 2010 Cortney Matz, multimedia producer | www.cdrcommunications.com