branded web series & the content marketing sweet spot
DESCRIPTION
What are branded web series? How are brands using them? Why should you care? This presentation covers everything you need to know about branded web series.TRANSCRIPT
- 1. Branded Web Series &The Content Marketing Sweet SpotDan Levy, Sparksheet
2. What are brandedweb series?How are brandsusing them?Why should youcare?Overview 3. What is a branded web series?Video entertainmentproduced by a brandsmarketing departmentand distributed onlineNot sponsorship orbrand integrationMay or may notfeature brand/productson screen 4. Brands as Studios: The Hire, 2001 5. Brands as Studios: The YouTube Era 6. Distribution: Online Video Networks 7. Ikea: Easy to AssembleHeavy brandingDistribution: Fan sites11 million views acrosschannels 8. Ikea: Easy to Assemble 9. Goal: Brand awarenessand affinity among U.S.smallbusinesses, entrepreneurs8.5 million views, 80,000social media followersBrand awareness rosefrom 0% to 11%Distribution: HuluHiscox: Leap Year 10. Hiscox: Leap Year 11. Schick Hydro: Clean BreakGoal: Brand affinity and market share among18-34 year-old menFrom free your skin tagline to clean breakreality seriesDistribution: Fuel TV 12. Schick Hydro: Clean Break 13. Produced by L Studioand Lisa Kudrowsproduction companyEmmy-nominatedDistribution: ShowtimeLexus: Web Therapy 14. Lexus: Web Therapy 15. Target: Falling For YouHeavy brandinge-commerceintegrationDistribution: Limitedby microsite 16. Target: Falling For You 17. TakeawaysBrand awareness and affinity most commongoals, though opportunities for e-commerceintegrationDistribution limited by brandednessPaid vs. earned mediaBang for your buck 18. The Content Marketing Sweet Spot 19. What does this mean for IFE?Branded web series for airlines?Quality inflight contentBrand partnershipsRevenue generation 20. Airlines as Media Brands 21. www.sparksheet.comtwitter.com/[email protected] You!