branddisconnect - why brands feel uneasy on the web
DESCRIPTION
Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the webTRANSCRIPT
WHY BRANDS FEEL UNEASY ON THE WEB
Image: Sybille Baumeister
LATE 2000: MY DIGITAL INITIATION
<=== San Francisco Hamburg ===>
-------------------------------------
BEFOREAFTER
MARKETS ARE CONVERSATIONS ...
... BUT BRANDS DON‘T CONNECT.
MARKETERS: YEP, A SERIES OF TUBES ...
... JUST LIKE ALL THE OTHERS
WHY NOT?
BRAND = POWER = EGO
Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg
Image: Apple Inc., WWDC Keynote 2008
Marke = Kapitalismus = MachtMarke / Kapitalismus / MachtBRAND + WEB = ?
1974: STAFF OWNS „DER SPIEGEL“
Image: http://www.flickr.com/photos/64455334@N00/130175885/
INFINITE LOOP?
Image: Apple Inc., WWDC Keynote 2008
WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY?
Image: NAIAS
WHAT IF ...?
Image: NAIAS
WHAT IF ...?
WHAT IF ...?
Presented byUwe Lucas,
LOKOMOTIVE BRAND FUTURES,to the
1st German Webby Night,07. January, 2008, Berlin
