brandbook moneypolo 2016
DESCRIPTION
Dear Partners and Clients, In order to make the preparation of international marketing materials cohesive and consistent, and to avoid any misconception of the usage of the MoneyPolo brand, we have made a comprehensive Brand Book just for you! Inside you will find: • An overview of the MoneyPolo brand’s history • Our vision for the brand and brand personality • Key values • Logo specifications and visual examples of correct logo usage • Our color palette and a whole lot more! As always, we are here to answer any questions you may have. Please do not hesitate to contact our international team with your enquiries. We hope you find everything you need to make your business the best it can be.TRANSCRIPT
PAGE / 1BrandBook 2016
PAGE / 2
CONTENTS1.0
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2.02.1
3.03.1
4.04.1
5.05.1
6.06.16.26.36.46.56.66.76.86.9
TABLE OF CONTENTS1.1
INTRO ............................................ Caution .................................................
OUR STORY .................................. MoneyPolo ......................................
HISTORY .......................................Background ....................................
STYLE ...........................................Characteristics ...............................
LOGO ............................................Our Logo .......................................Positioning and Spacing .................Logo Dont’s ......................................Logo Colours ..................................Background Specification ...............Background Do’s ...........................Background Don’ts ........................Slogan ...........................................Logo Variants .................................
67
8 9
1011
1213
14151617181920 212223
7.07.17.27.37.4
8.08.1 8.28.3
9.0
10.010.110.210.310.410.5 10.6 10.7 10.8
TYPOGRAPHY .............................Etelka .............................................Open Sans ....................................Web Usage .......................................Text in Print - Poster .....................
BRAND COLOURS & PATTERNS .Brand Palette ................................... Patterns ...........................................Tag Cloud ........................................
MOODBOARD ..............................
STATIONARY ................................ Business Card ..................................Envelope ..........................................Letterhead .......................................Letterpage .......................................With Compliments ...........................Email Footer ....................................Stamp .............................................. Notebook ........................................
2425262728
30313234
36
384041424344454647
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TABLE OF CONTENTS1.1
PROMOTION ................................Car ...................................................T-shirt ..............................................USB Key ........................................... Pen ..................................................Phone Covers ..................................
PRESENTATION ...........................Presentation ....................................
WEBSITE .......................................Web Design .................................... Custm Icon Set & Graphics .............
CONTACTS ....................................Contact Us ......................................
11.011.111.211.311.411.5
12.012.1
13.013.1
14.014.1
484950525253
5455
565758
6061
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INTRO2.0
Dear Partners and Clients,
In order to make the preparation of international marketing materials cohesive and consistent, and to avoid any misconception of the usage of the MoneyPolo brand, we have made a comprehensive Brand Book just for you!
Inside you will find:
• An overview of the MoneyPolo brand’s history• Our vision for the brand and brand personality • Key values• Logo specifications and visual examples of correct logo usage• Our color palette and a whole lot more!
As always, we are here to answer any questions you may have. Please do not hesitate to contact our international team with your enquiries.
We hope you find everything you need to make your business the best it can be.
Sincerely yours,MoneyPolo
PAGE / 7
Please ensure the proper usage of the MoneyPolo logo and correct typography on your POS materials, website, and any other location and materials where the logo may be present.
To download the most up-to-date MoneyPolo logos please click here.
MoneyPolo is registered trademark of Mayzus Financial Services Ltd. Mayzus Financial Services Ltd is incorporated in the United Kingdom (6721866) and is Authorised and Regulated by the Financial Services Authority (FSA) as a Payment Institution for the provision of Payment Services. Firm Registration Number (FRN) 566505.
CAUTION2.1
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OUR STORY3.0
MoneyPolo is a young and dynamic financial communicator, an evolution of financial freedom, dedicated to delivering affordable service to customers all over the world.
The desire to unite payment platforms and financial instruments, and break through the known limits of how we fashion our finances to facilitate our needs and aspirations, has formed an entire lifestyle based on the expectations and results of seamless financial freedom.
MoneyPolo is running a different race; a race that everybody sooner or later is going to have to join.
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MONEYPOLO3.1
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HISTORY4.0
December 2013 - MoneyPolo application for sending/receiving cash transfers appears on Google Play .
June 2014 – MoneyPolo opens an operational branch in Mongolia, and begins expansion into Asian markets.
January 2015 – MoneyPolo advances to the final of the International IT Product of the Year competition with its Card Management System, secure.moneypolocard.com.
October 2012 - Mayzus Financial Services receives an extended licenсe covering all EEA countries.
March 2013 – MoneyPolo enters World Bank statistics as the leader in money transfers between the Czech Republic and Vietnam, and the Czech Republic and Ukraine. Two years on, we are still in the lead.
May 2013 - Mayzus Financial Services completes the registration of the MoneyPolo trademark.
PAGE / 11
MoneyPolo is a registered trademark of Mayzus Financial Services, an FCA-registered company based in London, UK, specializing in all manner of international money exchange, services, and trade.
Having started as a simple cash service for Forex traders, international compatibility with customers has been part of MoneyPolo’s DNA from the start.
We followed in very experienced footsteps, and now we are setting the pace for the world.
BACKGROUND4.1
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STYLE5.0
MoneyPolo is a highly stylized, polished, brand-based company that reflects a modern, young, reliable and dynamic personality through the consistency and vibrancy of all brand and marketing communication. We are accessible, smart, clean and friendly. A strong language of symbols and icons communicates services clearly, and makes language barriers a thing of the past.
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young
feminine
luxury
modern
loud
playful
simple
subtle
mature
masculine
economical
classic
quiet
serious
complex
obvious
CHARACTERISTICS5.1
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LOGO6.0
The MoneyPolo logo is a symbolic representation of the act of receiving a digital money transfer. The downward arrow shape, comprised of three smaller arrows, signifies the process of a deposit or payment being downloaded to your account. The three shades of green used in the smaller arrows signify the colours of major world currencies.
The typography must remain capitalized, as it represents the brand’s strength and stability, and the symbol must be above and centrally aligned, as can be seen in example 6.1.
Our logo is shown on a white, green, or black background.
The “MoneyPolo” logo is a protected trademark within the EU, both in written and pictorial form. It is strictly prohibited to use the logo without the prior written consent of MAYZUS FINANCIAL SERVICES LIMITED. Furthermore, all texts, photos and/or graphics are the sole and exclusive property of MAYZUS FINANCIAL SERVICES LIMITED and are protected by the Copyright Act. Any copying or unlawful use of the “MoneyPolo” protected trademark and its derivatives will be rosecuted in accordance with, and to the full extent of, the law. All rights reserved.
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OUR LOGO6.1
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POSITIONING AND SPACING6.2
x
1/2
x
Minimum size2 cm
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DONT’S6.3
Recoulour
Distort
Apply Effects
Re-type
Resize elements
Rotate
Alter words
Alter arrangement
Cover the clear space
moneypolo
cash transfers
МОНИПОЛО
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LOGO COLOURS6.4
CMYK 39 / 0 / 61 / 0 RGB 163 / 210 / 136 CMYK 19 / 15 / 16 / 0 RGB 205 / 204 / 203
CMYK 63 / 0 / 92 / 0 RGB 103 / 189 / 80 CMYK 31 / 25 / 25 / 0 RGB 179 / 178 / 179
CMYK 79 / 14 / 97 / 2 RGB 54 / 157 / 75
Pantone 367 CPantone 368 CPantone 7739 CPPantone Warm Gray 11 CP
CMYK 56 / 48 / 47 / 14 RGB 114/ 114 / 114
CMYK 55 / 55 / 68 / 36 RGB 93 / 83 / 68 CMYK 73 / 67 / 65 / 79 RGB 24 / 24 / 24
Colour version Grayscale version
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Pantone 367 C Pantone 7739 CPPantone 7486 CP Pantone 368 CPantone 7486 CP Pantone 367 CPantone 7739 CP Pantone P Process Black C
CMYK 39 / 0 / 61 / 0 RGB 163 / 210 / 136
CMYK 23 / 3 / 31 / 0 RGB 198 / 220 / 187
CMYK 9 / 0 / 13 / 0 RGB 231 / 243 / 226
CMYK 79 / 14 / 97 / 2 RGB 54 / 157 / 75 CMYK 0 / 0 / 0 / 100 RGB 0 / 0 / 0
Green background Black background
CMYK 35 / 3 / 65 / 0 RGB 175 / 208 / 128
CMYK 63 / 5 / 100 / 0 RGB 108 / 181 / 69
BACKGROUND SPECIFICATION6.5
CMYK 79 / 14 / 97 / 2 RGB 54 / 157 / 75
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BACKGROUND DO’S6.6
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BACKGROUND DON’TS6.7
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SLOGAN6.8
The official MoneyPolo slogan is: MoneyPolo. Money’s Best Teammate.
The slogan should always appear exactly as written in the example below. The slogan may never be translated and/or communicated for the purposes of marketing without the prior approval and authorization of the Marketing Department of Mayzus Financial Services Ltd. should the English language versions of marketing materials be deemed inappropriate for local market distribution. Logo variants and language support is readily available so you always get the correct branding solution wherever you are.
Official logo variations.
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LOGO VARIANTS6.9
Examples of logo Language variations. Find all available logos here.
x
1/2
x1/
2 x
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TYPOGRAPHYWhen writing the company name in written text where the use of the logo is not appropriate, i.e. emails, letters, web text, etc., the proper and correct spelling of the company name shall be:
• Capital “M”• Capital “P”• No spaces
Example: ‘Every partner and branch is extremely satisfied with the ease of use of the MoneyPolo software.’
7.0
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A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
AaLight
Regular
Bold
ETELKA - OFFICIAL FONT7.1
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OPEN SANS - BODY TEXT7.2
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ,;:!?”&/*
Open Sans is used for body text, not as a replacement for Etelka.
# 464646AaRegular
Semibold
Bold
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WEB USAGE7.3
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TEXT IN PRINT - POSTER7.4
TITLES IN ETELKA BOLD
www.moneypoloalwaysinetelka.com
Secon title or short body text etelka regular
Practical information use Open Sans
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Poster examples
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BRAND COLOURS & PATTERNS
8.0
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BRAND PALLETTE
PRIMARY COLOURS
SECONDARY COLOURS GRADIENTS
8.1
CMYK 35 / 3 / 65 / 0 RGB 175 / 208 / 128
CMYK 35 / 3 / 65 / 0 RGB 175 / 208 / 128
CMYK 63 / 5 / 100 / 0 RGB 108 / 181 / 61
CMYK 81 / 48 / 96 / 59 RGB 4 / 60 / 0
CMYK 81 / 48 / 96 / 59
CMYK 77 / 53 / 85 / 70 CMYK 82 / 19 / 100 / 6
CMYK 85 / 38 / 100 / 33RGB 4 / 60 / 0
RGB 8 / 44 / 0 RGB 43 / 144 / 0
RGB 9 / 91 / 0
CMYK 80 / 17 / 100 / 4 RGB 54 / 150 / 60
CMYK 80 / 17 / 100 / 4 RGB 54 / 150 / 60
CMYK 51 / 55 / 71 / 34 RGB 102 / 86 / 66
CMYK 51 / 55 / 71 / 34 RGB 102 / 86 / 66
CMYK 51 / 55 / 71 / 34 RGB 102 / 86 / 66
CMYK 3 / 72 / 100 / 1 RGB 236 / 106 / 0
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PATTERNS8.2
Diffent patterns for different needs, standard, decorative & promotional.
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TAG CLOUD8.3
Tag Cloud on Black Background Tag Cloud on White Background
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The Tag Cloud is a variant on the traditional logo, the list of international cities highlighting our global presence. You have the option to download the Tag Cloud with your highlighted city to give your promotional material the relevant style and impact. The Tag Cloud is used on promotional print materials, t-shirts, vehicle transfers, phone covers, business cards, etc..
Variations for specific cities
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MOODBOARD9.0
Business related
PAGE / 37Customer Related
PAGE / 38
STATIONARY
Template link
10.0
• Business cards• Official envelopes• Letterheads and letter pages• Complimentary leaflets• Email template and footers• Stamp, notebook and pen
To give your operational branch the professional impact it needs, please find all the official specifications for all standard MoneyPolo stationary below. These include the templates for:
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BUSINESS CARD10.1
ARCHEOLIGICKA 2256/1, PRAGUE 5, 150 04,Czech Republic
www.moneypolo.com
DAVID GREEN/Business Development Manager/
Phone + 420 246 093 287Mobile + 420 777 055 [email protected]
7mm
7mm
7mm
SIZE83.0mm x 53.0mm
TYPOGRAPHY Employee name: 10pt, Etelka Bold, upper case Position:7pt, Etelka Regular, lower case Contact information: 6pt, Etelka Regular, lower case
Address: 5pt, Etelka Regular, upper/lower case
COLOURS - 4/4 CMYKBrown:C 55 / M 55 / Y 68 / K 36
Green:C 79 / M 15 / Y 97 / K 2,
PAPER - 300 g KM Matte Finish - Touch Cover 1/1
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ENVELOPE10.2
ARCHEOLIGICKA 2256/1, PRAGUE 5, 150 04,Czech Republicwww.moneypolo.com
To:Jon SigmundDecker & son5 BaltimorestreetRichmond VIC 5896
money’s best teammate
SIZEDL envelope 1120 mm x 220 mm TYPOGRAPHY
Receiver’s Address:11pt, Etelka Regular,upper/lower case
Sender’s Address:8 pt, Etelka Bold/Regular, lower case
COLOURS Brown:C 55 / M 55 / Y 68 / K 36
Green:C 79 / M 15 / Y 97 / K 2
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LETTERHEAD10.3
16mm 16mm
16mm
SIZEA4
TYPOGRAPHY
Sidebar: 8-10pt, Etelka Bold/Regular, lower case
Body text:10pt, Etelka Light,upper/lower case
Footer:7pt, Etelka Regular, lower case
COLOURS
Brown:C 55 / M 55 / Y 68 / K 36
Green:C 79 / M 15 / Y 97 / K 2
XAVERIOVA 5, PRAGUE 5 150 00, Czech Republic
To:John KhmelevskyHecker & son5 Balmain streetRichmond VIC 3928
Subject :Complain
Date: 3 May 2013
�e MoneyPolo Brand Mark is registered brand mark of Mayzus Financial Services Ltd incorporated in the United Kingdom (6721866), authorised and regulated by FCA.
|UK | Czech Republic | Mongolia | Germany | Vietnam | Cyprus|
Dear Mr. John
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet. Cras porta sem et nulla dapibus blandit. Phasellus orci quam, sollicitudin quis mattis ut, tristique at libero. Fusce gravida convallis cursus. Donec ac lacus diam, sit amet rutrum tellus. Phasellus interdum magna ut lorem ultrices euismod. Sed iaculis nulla ac mauris lacinia elementum.
Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet.
Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elementum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius.
Best regards,
PAGE / 43
LETTERPAGE10.4
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet. Cras porta sem et nulla dapibus blandit. Phasellus orci quam, sollicitudin quis mattis ut, tristique at libero. Fusce gravida convallis cursus. Donec ac lacus diam, sit amet rutrum tellus. Phasellus interdum magna ut lorem ultrices euismod. Sed iaculis nulla ac mauris lacinia elementum.
Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet.
Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elemen-tum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius.
Donec vehicula est ut tellus ullamcorper aliquet.
Curabitur sit amet erat nec odio mattis fringilla at ut nunc. Curabitur condimentum quam volutpat tortor eleifend a molestie nisl ultricies. Fusce vel nibh magna. Nulla venenatis blandit suscipit. Suspendisse in diam odio. In eu nulla velit, at dapibus diam. Vestibulum vulputate massa ornare diam porta commodo. In massa felis, iaculis in malesuada quis, auctor ut diam. Donec vehicula est ut tellus ullamcorper aliquet.
Nam sollicitudin lobortis purus eget imperdiet. Ut lorem justo, faucibus in luctus at, tempus at tellus. Quisque sed neque nec ipsum gravida dapibus at eget lacus. Aenean nisl velit, laoreet eu ornare at, viverra et purus. Nullam nisi sem, hendrerit sit amet auctor ut, suscipit vel lacus. Praesent hendrerit lobortis ipsum ut euismod. Nullam porta egestas neque, nec lobortis dui volutpat non. Etiam pharetra, tellus at tincidunt fringilla, ligula est scelerisque lorem, non accumsan leo dui et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ac mi metus. Nunc tempor urna ut metus lacinia quis tristique mauris iaculis. Etiam tortor nunc, rutrum in elemen-tum non, sollicitudin eget justo. Curabitur bibendum lacinia leo id pretium. Proin vitae mi quis lectus scelerisque varius.
Date: 6 May 2013 Page: 3/17
16mm
16mm 16mm
SIZEA4
TYPOGRAPHY
Body text:10pt, Etelka,upper/lower case
Footer:8/9pt, Etelka Bold/Regular, lower case
COLOURS Brown:C 55 / M 55 / Y 68 / K 36
Green:C 79 / M 15 / Y 97 / K 2
PAGE / 44
WITH COMPLIMENTS PAPER10.5
With Compliments
Dear Mr. John
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis iaculis dictum lorem, vitae lobortis nulla ultrices at. Proin non lectus vel urna lobortis iaculis at id tortor. Nullam tincidunt, risus sagittis aliquam porttitor, eros mauris dignissim risus, dictum dapibus sem erat sed sem. Vivamus aliquet orci id lorem iaculis tempus. Etiam quis felis mollis risus rutrum aliquet.
Best regards,
money’s best teammate
16mm 16mmSIZE1/3 A4, 99x210mm
TYPOGRAPHYHeader: 10pt, Etelka Bold, lower case
Body text:10pt, Etelka Light,upper/lower case
COLOURS
Brown:C 55 / M 55 / Y 68 / K 36
Green:C 79 / M 15 / Y 97 / K 2
PAGE / 45
EMAIL FOOTER10.6
PAGE / 46
STAMP10.7
SIZE1/3 A4, 99x210mm
PAGE / 47
NOTEBOOK10.8
SIZEA5
Interior
www.moneypolo.com
PAGE / 48
PROMOTION11.0
PAGE / 49
CAR11.1
PAGE / 50
T-SHIRTS11.2
PAGE / 51
PAGE / 52
USB KEY PEN11.3 11.4
PAGE / 53
11.5 PHONE COVERS
PAGE / 54
PRESENTATIONWhen presenting MoneyPolo and the services you provide, please maintain the following presentation material format to give your presentation the professional solidarity that is inherent in the MoneyPolo brand.
• Printed presentations: 210 mm x 148 mm, green spirals, left side binding• Digital presentations: 1504 px x 1129 px
All typography specifications remain constant across digital and printed presentation materials.
12.0
PAGE / 55
PRESENTATION12.1
PAGE / 56
WEBSITEMoneyPolo is a global service, and as such, customers must feel at home using our service wherever they are in the world, and with whichever version of our website they access. Our custom icon sets and standardized web layout ensure that you can give that consistency and confidence to your regular and visiting customers, whenever and wherever they are.
Nothing says reliability like familiarity.
Please find specifications for your MoneyPolo website design in the following pages.
13.0
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WEB DESIGN13.1
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CUSTOM ICON SET13.2
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CONTACTSHere to Help At MoneyPolo we understand the demands of meeting local expectations while maintaining an international identity. That is why we are here to help you design and set up your thriving business, every step of the way. If you are in doubt about any of the brand usage specifications, logo usage or typography rules, please do not hesitate to contact our Marketing and Design Department at [email protected]. No matter how small your concern, we are here to help you get it right.
14.0
PAGE / 61
E-mail: [email protected]: www.moneypolo.com
To download the most up-to-date version of the MoneyPolo logo and fonts, please click here.
CONTACT US14.1
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moneypolo.com