brandbook -...

IndexGraphic guidelines

2 About the Brandbook

3 Logotype

4 The clear space

5 Primary colors

6 Secondary colors

7 CMYK, PMS or RGB?

8 Fonts

9 Graphic elements

10 Office prints

11 PowerPoints

12 Our language

13 Images

14 Invitations

15 Product sheets – templates

16 Product sheets

16 Folder

18 Brochures and folders

19 Exhibitions

20 Give-aways

21 E-mail signature

22 Website

23 The product brand Patricia®

Communication platform

24 Our company structure

25 Our brand architecture

26 Our market

27 Our mission – what we do

28 Our vision – where we are heading

29 Core values

30 Key arguments

31 Sales

32 Target groups

33 Marketing

Brandbook

1 / 2014-06 Brandbook Patrix IP Helpware

About the BrandbookThe Patrix IP Helpware brandbook introduces and explains the use of the basic visual elements of our brands and identity, for example the logos, colors and typography. Combined with the section “our language”, and provided examples for layout and design, these basic elements are used to create all visual interpretations of our brand. It is important that these basic specifications are followed at all times, but they are not intended to restrict creativity. Rather, the aim is to encourage creativity, but within the parameters of the defined usage.

The second part of the Patrix IP Helpware brandbook contains our corporate structure, our mission and our core values.

Patrix IP Helpware’s graphic guidelines shall always be followed, by employees as well as by advertising agencies, web agencies and other external partners.

Please note that a Brandbook is a living thing – it needs to be updated regularly.

Patrix IP Helpware and Patrix IP ServicesOur graphic guidelines apply for both our fellow subsidiaries. Just remember to always use the right sender, logotype and company specific presentation text (in product sheet footers etc.)

Patricia®The Patrix IP Helpware brand is our endorsing brand. We can think of it as the parent, who plays a supportive and linking role, acting as a guarantor and giving credibility to its “child” – our product brand Patricia®. Our product brand share Patrix IP Helpware’s brand promise, but can still have its own personality.


LogotypeThe Patrix IP Helpware logo is the key identifier of our company and the Patrix IP Helpware brand. It consists of a slanted oval shape and our name in a typography unique to this logotype. It is available in one positive and one negative versions, the latter incorporating our primary company. The positive version is always to be the primary choice wherever possible.

One of a kindJust as an individual’s handwritten signature is unique to them, our logo-type is unique to the company. Because our logo is so special, we cannot allow it to be re-drawn, modified, added to or distorted in any way.

Our company is straightforward – and so is our tagline. A direct summary of what we do: IP Helpware.

Positive logo Negative logo

Primarily, always place the logo on a white background. Never place the logo on images or colored plates where it will not be clearly visible.


The clear spaceTo be effective, our logo needs room to breathe. It needs to stand out to do its job identifying our company. To formalise this “room to breathe”, we have created a clear space area around the logo, see guide below.

Always use this clear space guide when applying the Patrix IP Helpware logo to avoid other elements entering this space.

X

X

X

X

X


Primary colorsOur brands use two primary colors, both derived from the Patrix IP Helpware logotype. Patrix IP Helpware Orange, (PMS 158) is used when high impact is required and as an accent color. Patrix IP Helpware Grey (PMS Cool Grey 4) is a warm, complimentary color to the orange and is used as a calmer color next to the orange.

Orange

90% 80% 70% 60% 50% 40% 30% 20% 10%

Orange

90% 80% 70% 60% 50% 40% 30% 20% 10%

Grey

Grey

Pantone (PMS)158

Pantone (PMS)Cool grey 4

ColorsConsistent use of our company colors is critical for building brand consistency and awareness in the marketplace. Many well-known brands use color as a primary visual identifier; UPS brown and Coca-Cola red are excellent examples of this concept.

Europescale (CMYK)Cyan: 0 Magenta: 63Yellow: 91Black: 0


RGB Red: 237Green: 121Blue: 37

RGB: Red: 190Green: 191Blue: 192


Secondary colors Our secondary color palette consists of a complimentary range of colors chosen to work alongside our primary colors. They may be used to define text boxes and to color graphs and charts.

Light yellow

90% 80% 70% 60% 50% 40% 30% 20% 10%

90% 80% 70% 60% 50% 40% 30% 20% 10%

90% 80% 70% 60% 50% 40% 30% 20% 10% 90% 80% 70% 60% 50% 40% 30% 20% 10%

90% 80% 70% 60% 50% 40% 30% 20% 10%

90% 80% 70% 60% 50% 40% 30% 20% 10%

Light yellow

Light Blue

Light Blue

Light Brown

Light Brown

Purple

Purple

Light pink

Light pink

Green

Green

Pantone (PMS)7402

Europescale (CMYK) Cyan: 8 Magenta: 13Yellow: 50Black: 0


Pantone (PMS)7667



Pantone (PMS)7514



Pantone (PMS)5565



Pantone (PMS)7431



Pantone (PMS)520



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Color modes CMYK, PMS or RGB?

CMYKFor print. 4 colors, Cyan, Magenta, Yellow och Black are mixed through rasterization to give your desired colors. In print, colors may vary slightly due to printing methods and choice of paper. Use for four-color printing such as ads in magazines and newspapers, brochures and folders.

PMS (Pantone Matching System)For print. Pantone Matching System is a color scheme where every color has its own unique number. The print shop uses this number to mix the exact color, so it is very important to supply them with the correct PMS-number. In print, colors may vary slightly due to printing methods and choice of paper. Use PMS for one or two-color printing, such as business cards, stationery and give-aways.

RGBFor digital designs. RGB is an abberviation of the primary colors, Red, Green and Blue in a so-called optical color mixing. Use for websites, banner ads, movies, slideshows etc. As RGB has a larger color space with more shades than CMYK, a high resolution RGB-file may be sent to the printers for conversion to CMYK.

CMYK PMS RGB


MyriadOur primary typeface is Myriad. This font was cho-sen for its impact on the page and clean, contem-porary look. Use type size and weight to establish a clear hierarchy of information. For example, use Myriad Light or Myriad Regular for body text and Myriad Bold and Myriad Black for headlines.

Light

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Regular1234567890 abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOP QRSTUVWXYZÅ

Italic

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Bold

1234567890 abcdefghijklmnopqrst ABCDEFGHIJKLMNOPQRSTUVWXY

Bold Italic

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Black

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CalibriWhen using Microsoft Office software (Word, PowerPoint presentations etc.), always use the typface Calibri. This is the right choice for preserving the look of your documents, ensuring they will look the way you intended them to, even on another computer.

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Bold1234567890 abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOPQRSTUVWXYZÅ

Bold Italic1234567890 abcdefghijklmnopqrstuv ABCDEFGHIJKLMNOPQRSTUVWXYZÅ

FontsIn the same way that the logotype is our signature, the typography is our handwriting. It allows people to identify us. If we use different fonts each time we communicate, we are more difficult to recognize. Fixed typography contributes to creating a uniform representation of our brands.

Abcd


Graphic elements The use of graphic elements is a powerful way to align our communication, as well as to stand out in the crowd. Our graphic element has a clean, vibrant and modern design. A unique design that is flexible and easy to use.

A shelf with books, a metropolitan city skyline, or graphs showing bustling activity? This graphic element can be interpreted as all these things. And they all make perfect sense, since Patrix IP Helpware is a growing, modern company yet clearly rooted in the law world. A global company with clients all over the world. This element can be used in its entirety or cropped, on its own or combined with Patrix IP Helpware orange color, se example below.

Combining this graphic element with a solid bar in Patrix IP Helpware orange color is an effective way of showing off our brand identity. While at the same time adding a bit more spark to, for example, ads, brochures, product sheets and PowerPoint presentations.


Bäckebolsg Gård 1, SE-422 59 Hisings Backa

Office printsEverything communicates, it’s as simple as that. Business cards, stationery and envelopes are all small but significant carriers of our brand and their design shall follow the below examples.

Stationery, A4, 210 x 297 mm

Business card, 86 x 54 mm

Envelopes, C4, 229 × 324 mm and C5, 162 × 229 mm.

Surname LastnameTitledirect: + 46 31 12 34 56 78e-mail: [email protected]

Bäckebolsg Gård 1SE-422 59 Hisings BackaSweden

phone: + 46 31 12 34 56 78fax: + 46 31 12 34 56 78web: www.patrix.com

Surname LastnameTitlee-mail: [email protected]

Bäckebolsg Gård 1SE-422 59 Hisings BackaSweden

phone: + 46 31 12 34 56 78fax: + 46 31 12 34 56 78web: www.patrix.com

With equal knowledge of IP and IT, Patrix provides world class IP Management Software with proven results. We have over 20 years of experience working with a wide international client base from large law firms and corporations to individual practices and smaller firms.

Dear sir,

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Best regards,

Johanna Svanström

Start your correspondance with Dear Firstname Lastname, when addressing a company, not a specific person: Dear Sirs is the most correct choice. Best regards is a nice way to end your letter, just never forget the comma before your name, see example below.

EUROPE TEL: +46 31 50 77 60 FAX: +46 31 50 77 66USA TEL: +1 703 879 48 60 FAX: +1 703 997 25 79 E-MAIL: [email protected] WEB: www.patrix.com


PowerPointsA great presentation sells a concept, doing so in a way that grips and holds your attention. It needs to make a powerful “point” quickly, concisely, and memorably. Using a clean and structured, clearly branded design helps us focus on those “points” and hold our audiences attention.

Use the Patrix IP Helpware orange color for headlines and bullet points, and our secondary color palette for graphs and charts.

In a Patrix IP Services presentation, always place the Patrix IP Services logo in the top right corner.

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In a Patrix IP Helpware presentation, always place the Patrix IP Helpware logo in the top right corner.


HeadlineTeamwork

1st page

Our language Rule number one: say what you mean, and mean what you say. And remember that how we speak is often more important than what we say. Even more so in writing. Long, fancy words are all very well, but they aren’t always the most effective. Our main priority is, after all, getting our message across.

At Patrix IP Helpware, our corporate language is English. As many of us are non-native English speakers, making a distinct choice between American or British English in writing is not always that easy. But don’t worry, working in a multinational market means English is not always our client’s first language either. It’s way more important to focus on using a clear and direct language. And, of course, always check your spelling. Misspelled texts give a sloppy and unprofessional impression.

We want our communication to be read, so we need to make it as attractive and accessible as possible for our audience. Avoid large, compact masses of text. Instead opt for shorter paragraphs, preferably with subheadings. Use captions, and bulleted lists where convenient.

Tone of voiceOur tone of voice is the way we write and speak to our audience. From brochures to websites and ads, a consistent tone of voice will help build and strengthen our brand. At Patrix IP Helpware, we are professional – but we also place great value in the personal touch. Those two key ingredients combined is our tone of voice.


Images Sometimes images speak louder than words. This is why having a consistent and image building visual language is so important. Our series of modern sports pictures is a prime example. They represent a strong, team working, goal oriented company. A company that enjoy what they do, and set their aim high. A company of winners.

Our catchwords are: Aim, Courage, Determination, Effort, Focus, Goal, Reward, Strength, Teamwork, Vision, Winner

These words are great mood setters, very versatile and not connected to any particular image. Rather, use them as you please.


Strength

Vision

WinnerReward

Teamwork

Focus

Invitations and newsYou never get a second chance to make a first impression. Our invita-tions to clients and prospects is an important way to communicate our offer. Whether printed or sent by e-mail, they shall follow our graphic guidelines. And regarding the content, make the recipient feel curious – and welcome.

www.patrix.com

Patricia® World Class IP Management Software

the year of patricia®

Meet Patricia® in booth #301.

INTA2014_Insertbag_Patrix_booth301.indd 1 2014-03-21 12:35:14

BOSTONApril 23rd, 2014

NEW ENGLANDApril 24th, 2014

CONNECTICUTApril 25th, 2014

With equal knowledge of IP and IT Patrix IP Helpware provides world class IP Management Software with proven results. We have over 15 years of experience working with a wide base of international clients, from large law firms and corporations to individual practices and small firms.

EuropE TEl: +46 31 50 77 60 Fax: +46 31 50 77 66 uSA TEl: +1 703 879 48 60 Fax +1 703 997 25 79 E-mAil: [email protected] WEb: www.patrix.com

Sheraton60 State Street boston, mA 02109

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18 Washington Square WestSalem mA 01970 est volla con rercita num eriberes que volles asperia cus voluptas aute non re ne erum

700 East Street Stamford, Conneciticut 0690

est volla con rercita num eriberes que volles asperia cus voluptas aute non re ne erum

patricia® World Class ip management Software

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Can’t make it for breakfast?

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You are invited to our free brekfast seminarJoin us for brekfast and discover how Patricia® Software and Patrix IP Services can help you to reduce costs and improve efficiency!

YOU ARE INVITEDFREE BREAKFAST SEMINAR

Join us for breakfast and discover how Patricia® Software and Patrix IP Services can help you to reduce costs and improve efficiency!

R.S.V.P. by April 16th, 2014.

9:00 am Breakfast Registration9:30 - 11:30 Patricia presentation with refreshments11:30 - 12:00 Q/A




18 Washington Square WestSalem, MA 01970

700 East Main StreetStamford, Connecticut 06901

Sheraton60 State StreetBoston, MA 02109



Please confirm your attendance to [email protected]

www.patrix.com














www.patrix.com














www.patrix.com




R.S.V.P by April 16th, 2014. Pleas conferm your attendance to [email protected]

Winner


Product sheets – template Describing our products require varied amounts of text. Using this temp-late makes the layout easier, and ensures an aligned communication. Here’s a few pointers: Use the amount of text to decide the font size. Just remember that small font sizes are harder to read, so avoid long lines of text when using smaller fonts. Feel free to use full bleed images. Custo-mize column spacing and font size according to document formats. This model is based on the A4 format.

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Headline


EuropE TEl: +46 31 50 77 60 Fax: +46 31 50 77 66 uSA TEl: +1 703 879 48 60 Fax +1 703 997 25 79 E-mAil: [email protected] WEb: www.patrix.com

X

0,5 X

miN 0,5 X

0,5 X

0,25 X

miN 0,25 X

0,75 X 0,75 X

miN 0,25 X

1,25 X

0,25 X


The layout is based on the dimen-sion X. When using the A4 format, this dimension is 25 mm, adjust this according to your working format.

Please observe this is the minimum space required. Place images according to the dashed line. Text needs more space, do not place any text higher than 0,5 X below the orange line.

Working with columnsThis template is based on a 6 column sys-tem, which allows us to create douments with 1-3 columns. Creating a combination of them (for fact boxes etc.) is also allowed.

When working in the A4 format, a column spacing of 5 mm is recommended.

This is the minimum margin, increase the footer margin if you like.

Let the logo be 1,5 column wide.

Product sheets Our product sheets are key players in our communication. Think of them as an extra sales person who has the advantage of following your potential customer home. The information shall be clear and concise, selling the product in an infomative and attractive way.

Our product sheets don’t have to include everything about the product. Choose the most important benefits and features. Keep the text as short as possible, always keeping the clients “what’s in it for me?” in mind.


EUROPE TEL: +46 31 50 77 60 FAX: +46 31 50 77 66 USA TEL: +1 703 879 48 60 FAX: +1 703 997 25 79 E-MAIL: [email protected] WEB: www.patrix.com

Extended DMS

When your needs for document management surpasses the functions featured in the standard Patricia® document tab, we are happy to offer you the Patricia® Extended DMS. Efficient document management made accessible.

Think of all the hours spent looking for the right documents. Now, think about all the time and money you could save if search ing for information was swifter, and handling your docu-ments was more efficient. Discover the potential of Patricia® Extended DMS.

Sophisticated searchPatricia® Extended DMS features a full-text search function that allows you to search for file content within each document – or across the entire case document tree. Scanned PDF images can be transformed into text, and added to the search index. This means you’re also able to find PDF documents by searching for text they contain.

And filteringWe all have our preferred methods of searching for information. To expand your options, Patricia® Extended DMS lets you refine your search by using filters.

Powerful previewBringing traditional case management into the digital world, the preview function lets you flick through documents and view their content – just like browsing through a physical case file. A quick and intuitive way of finding and reviewing case documents.

VersioningNot only does this feature allow you to track previous versions of documents without needing to access backup systems, it also lets you see the difference between versions. Documents can include a history of which user edited the document and on what date.

Work where you want toOffline Work Mode lets you work on case documents outside the office. You can synchronize a case document folder before lea-ving the office, and work on the documents while you’re away. Then, when your laptop next connects to the office network, the Patricia® Extended DMS automatically synchronizes any local chang-es as a new version of the document to the server.

Secure signaturesThe Patricia® Extended DMS allows application of secure digi-tal signatures. A specified security model ensures that defined templates can only be signed by the person responsible – not by other Patricia® users.

CommunicationPatricia® Extended DMS also features advanced e-mail sending capacities: select your documents by checking their boxes and send them via e-mail, directly from within Patricia®. You can also create PDF letters with your company’s letterhead (or other templates) directly from within Patricia®.

Business as usualLast but not least: you can continue using Patricia® just the way you’re used to. The advanced functionality of the Patricia® Exten-ded DMS can be accessed when needed, but administrative staff can continue using the standard Patricia® document

Focus

>> Find your document fast, see what it contains and compare it to other versions. Take complete control of your case documents with Patricia® Extended DMS. <<


EUROPE TEL: +46 31 50 77 60 Fax: +46 31 50 77 66 USA TEL: +1 703 879 48 60 Fax +1 703 997 25 79 E-MAIL: [email protected] WEB: www.patrix.com

Synergy

Even if your company has internal super users on hand, they often have other re-sponsibilities too. This means they might not always have the time to keep you up to date with our releases and familiar with new features and functions. We un-derstand that. We also understand that some of you do not even have access to this kind of service. Then, what happens when additional training, configuration or hands-on upgrade assistance is req-uired? This is where Patricia® Synergy steps in.

Working closer togetherOur clients success is most important to us. Therefore, we are pleased to offer you the chance to subscribe to our advisory

service: Patricia® Synergy. This smart and cost-effective solution provides you with a time bank of expert consultancy to use however you choose to. It doesn’t matter what kind of help you need, Patricia® Syn-ergy will help you make the most of your Patricia® installation.

50 or 100 hours? The choice is yoursTo best suit your needs, Patricia® Synergy is available in two versions: 50 or 100. Depending on which version you choo-se, you will be allocated 50 or 100 hours with one of our dedicated project leaders to use as you please over the course of the year.

When and where advice is neededSessions can either be planned at regu-lar intervals, or you can simply use your hours when you need them. No assign-ment is too big or too small. We’ll be there for you, either on site at your premises or via other means of communication, WebEx for example. Once again, the choice is yours.

Patricia® Synergy 50 and Patricia® Synergy 100 are additional services that do not affect your existing Patricia® Support. Patricia® Synergy 50 and Patricia® Synergy 100 are only available to clients who are live with their Patricia® installation.

Teamwork

Getting to know all the benefits of Patricia® takes time, and time is often a scarce commodity these days. Make the most of all the advantages open to you – optimize your use of Patricia® with Patricia® Synergy: a time bank with 50 or 100 hours of expert advice at your disposal.

>> Synergy means the cooperation of organizations to produce a combined effect greater than the sum of their separate effects. Optimize your use of Patricia® with Patricia® Synergy. <<

ImagesUse images to set the mood, ima-ges that convey the feeling of the product’s top benefit. Teamwork for Synergy, for example.

Sender Always include contact information and our short Patrix IP Helpware bio in the footer. When creating product sheets for Patrix IP Services, adjust the information accordingly.


With equal knowledge of IP and IT Patrix IP Helpware

provides world class IP Management Software with

proven results. We have over 15 years of experience

working with a wide base of international clients,

from large law firms and corporations to individual

practices and small firms.

EUROPE TEL: +46 31 50 77 60 Fax: +46 31 50 77 66 USA TEL: +1 703 879 48 60 Fax +1 703 997 25 79 E-MAIL: [email protected]

www.patrix.com

Folder The Patrix IP Helpware folder is an excellent example on how our graphic elements interact, creating a strong visual brand awareness. The folder can also be used when handing out information regarding our products brands.


EUROPE TEL: +46 31 50 77 60 Fax: +46 31 50 77 66 USA TEL: +1 703 879 48 60 Fax +1 703 997 25 79 E-MAIL: [email protected] WEB: www.patrix.com

Extended DMS

When your needs for document management surpasses the functions featured in the standard Patricia® document tab, we are happy to offer you the Patricia® Extended DMS. Efficient document management made accessible.

Think of all the hours spent looking for the right documents. Now, think about all the time and money you could save if search ing for information was swifter, and handling your docu-ments was more efficient. Discover the potential of Patricia® Extended DMS.

Sophisticated searchPatricia® Extended DMS features a full-text search function that allows you to search for file content within each document – or across the entire case document tree. Scanned PDF images can be transformed into text, and added to the search index. This means you’re also able to find PDF documents by searching for text they contain.

And filteringWe all have our preferred methods of searching for information. To expand your options, Patricia® Extended DMS lets you refine your search by using filters.

Powerful previewBringing traditional case management into the digital world, the preview function lets you flick through documents and view their content – just like browsing through a physical case file. A quick and intuitive way of finding and reviewing case documents.

VersioningNot only does this feature allow you to track previous versions of documents without needing to access backup systems, it also lets you see the difference between versions. Documents can include a history of which user edited the document and on what date.

Work where you want toOffline Work Mode lets you work on case documents outside the office. You can synchronize a case document folder before lea-ving the office, and work on the documents while you’re away. Then, when your laptop next connects to the office network, the Patricia® Extended DMS automatically synchronizes any local changes as a new version of the document to the server.

Secure signaturesThe Patricia® Extended DMS allows application of secure digital signatures. A specified security model ensures that defined templates can only be signed by the person responsible – not by other Patricia® users.

CommunicationPatricia® Extended DMS also features advanced e-mail sending capacities: select your documents by checking their boxes and send them via e-mail, directly from within Patricia®. You can also create PDF letters with your company’s letterhead (or other templates) directly from within Patricia®.

Business as usualLast but not least: you can continue using Patricia® just the way you’re used to. The advanced functionality of the Patricia® Exten-ded DMS can be accessed when needed, but administrative staff can continue using the standard Patricia® document tab withou

Focus

>> Find your document fast, see what it contains and compare it to other versions. Take complete control of your case documents with Patricia® Extended DMS. <<

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Determination


World Class IP Management Software

Teamwork

With equal knowledge of IP and IT Patrix IP Helpware

provides world class IP Management Software with

proven results. We have over 15 years of experience

working with a wide base of international clients,

from large law firms and corporations to individual

practices and small firms.

EUROPE TEL: +46 31 50 77 60 Fax: +46 31 50 77 66 USA TEL: +1 703 879 48 60 Fax +1 703 997 25 79 E-MAIL: [email protected]

www.patrix.com

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Brochures and folders Our printed matter plays a big role in our brand image. We want to give information that is appealing, clear and easy to read. Consequently, it is important to follow the recommendations and rules in this manual.

Use our own pictures in the layout. Never cram to much information onto the pages, remember to let your design breathe. Be clear about what you’re communicating – and to whom. Make sure you include the right sender (Patrix IP Helpware? or Patrix IP Services?) and contact information. Always contact the The Marketing Department for approval before production. Always mark the back of your brochures and folders with their header. This allows a uniform design, while at the same time making it easy to see which one is which.

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Focus

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Focus


Exhibitions We want our exhibition stands to look inviting, exciting – and professi-onal. When designing a larger stand, you can benefit from professional help. Use our ad agency or the fair organizers own service (in the latter case, make sure you provide them with our graphic guidelines).

For smaller venues, hotels, conferences etc. As always, follow our graphic guidelines – and make sure this construction is easily transportable.


Use our own pictures in the layout. Never cram to much information onto the pages, remember to let your design breathe. Be clear about what you’re communicating – and to whom. Make sure you include the right sender (Patrix IP Helpware? or Patrix IP Services?) and con-tact information. Always contact the The Marketing Department for approval before production.

Think of viewing distance so the text is placed in the right size at the right height – and no hyphens. Use our selected images to set the mood. Use a welcoming, open design for your stand, this makes it easier for people to step inside. And, if you wish to build higher structures, always check with the fair organizer first.

Give-aways The goal of using branded promotional items as give-aways is to strengthen Patrix IP Helpware identity in the market. Consequently, it is important that the quality of the item is high, and that the design follows our graphic guidelines.

Adapt the size of the logotype to the object on which it will be displayed. Remember readability. A good solution is to place the logotype on a white field. Don’t forget the logotype’s clear space area if there are other messages or images on the merchandise. If you are uncertain, get in touch with our The Marketing Department prior to production.

Almost everything can be branded, here are some ideas:

– Badges

– Buttons and Pins

– Bags

– Barbecue – accessories

– Bicycle – accessories

– Business card holders

– Calendars

– Candy

– Clothing

– Coasters

– Cups

– Diaries

– First aid kits

– Flashlights

– Golf accessories

– Headrests

– Ice scrapers

– Key holders

– Lanyard

– Luggage tags

– Notepads

– Pens

– Pins

– Phone accessories

– Sports accessories

– Ties

– Tool kits

– Towels

– Travel accessories

– Umbrellas

– Watches

Our computer bag


E-mail signature Rule number one: when communicating by e-mail, be clear and concise. And, always check your spelling. Misspelled texts give a sloppy and unprofessional impression. Always use the font Calibri. In your e-mail signature, follow the example below. Include your name and position and how to get in touch with you.

Out of office messagesThese short messages are more important than you might think. Make it as easy as possible for your clients to know how to act when your’re not here. A few suggestions:

I’m out of office until (date). If your matter is urgent, please contact (e-mail address to your backup).

Best regards, Firstname Lastname

I’m out of office until (date) without access to my e-mail. If your matter is urgent, please contact (e-mail address to your backup).


I’m out of office until (date) with limited access to my e-mail. If your matter is urgent, please contact (e-mail address to your backup).



This communication may contain information that is legally privileged or confidential. If you are not the intended recipient, please note that any dissemination, distribution, or copying of this communication is strictly prohibited. Anyone who receives this message in error should notify the sender immediately by telephone or by return e-mail and delete it from his or her computer.

Best regards,

Johanna Svanström

EUROPE: Bäckebols Gård 1 422 59 Hisings Backa Sweden

TEL: +46 31 50 77 60FAX: +46 31 50 77 66

E-MAIL: [email protected]: www.patrix.com

USA: 1800 Diagonal Rd, Suite 600 Alexandria, VA22314 United States Of America

TEL: +1 703 879 4860FAX: +1 703 997 2579

E-MAIL: [email protected]: www.patrix.com

Website Our website presents our image to the world. It’s often what gives the client/prospect the first impression, in a situation where there’s no one else to guide them. Therefore, following the graphic guidelines is extremely important at our website, as well as in all our digital media.

Login Following our graphic guidelines is equally important when marketing our product brand Patricia®. Here, Patricia® is the main event, and Patrix IP Helpware acts as the guarantor.


The Patricia® horse symbolizes true Swedish horsepower. Patricia® has the capacity of a sturdy workhorse and at the same time the speed and agility of a thoroughbred racehorse, winning at least by a length.

Patricia® our product brandWhen presenting Patricia®, remember that our endorsing brand, Patrix IP Helpware, shall always remain the sender.

When writing the name Patricia® – always use the symbol ®. Even in body text.

The Patricia® signature World Class IP Management Software.

The Patricia® horse patternA very versatile element, giving a clean and stylish look to exhibition stands, packaging material etc.

Packaging design The Patricia® packaging is a prime example of how well all our elements work together. Here, Patricia® is the main event, and Patrix IP Helpware is the guarantor, the sender. And, finally, our signature helps to quickly establish what it’s all about.


Sales offices


Patrix AB Göteborg Sweden

Patrix Inc. Washington

USA

Patrix IP Services AB Göteborg Sweden

Our company structurePatrix AB, Patrix Inc. and Patrix IP Services AB are our three companies and members of the Patrix family. Patrix AB is our parent company, and Patrix Inc. and Patrix IP Services AB are our subsidiaries. Each member of the family is conected by the Patrix brand.

UK

Australia Canada France Hong Kong

South AfricaNetherlands


Our brand architectureThe Patrix brand is our endorsing brand. We can think of it as the parent, who plays a supportive and linking role, acting as a guarantor and giving credibility to its ”children” – including our product brand Patricia®. Our companies and brands share Patrix brand promise, but can still have their own personalities.

This endorsing brand architecture links a family of companies and brands by a shared high-level promise, which is valued by our target customers. For example: Patrix AB (IP Helpware) provides IP solutions by IP professionals for IP professionals, this is equally true for Patrix IP Services AB and Patrix Inc. – as well as for our product brand Patricia®.

Despite the distinctness of each family member, the essential ingredient for a successful endorsing brand architecture is that there always is a link between the higher-level brand promise of the endorsing brand and the product brand/subsidiary. This link is what provides the assurance to the customer: if they like one member of the family, then a sibling is also worthy of consideration.

To further strengthen this link, it is extremely important that we follow the guidelines specified in this Brandbook at all times – whether we’re working with, Patrix AB, Patrix Inc. or Patrix IP Services AB.

Winner


Our marketPatrix IP Helpware is a truly global operation. With clients in USA, Canada, Australia, South Africa, Hong Kong, Pakistan, Switzerland, Sweden and Nigeria – the whole world is our market.

Effort


Our mission – what we doPatrix IP Helpware provides world class IP case management software and services that make everyday routines easier for IP professionals all over the world.

We use our extensive knowledge in both IP and IT, and continuously listen to our clients ideas and needs to incorporate them into our services. Our primary focus is to save the client time and effort in the daily tasks of managing all IP affairs. By helping our clients improve their operations we can further understand their evolving requirements and improve our services. We never rest. We listen – and we improve.

Vision


Our vision – where we are headingPatrix IP Helpware shall be the leading provider of IP case management software and services – and the best partner our clients could possibly wish for.

IP professionals shall want to use our services because those who already do recommend them. We accomplish this by taking full advantage of our skills, and by working closely together with our clients; always listening to their continuously evolving needs, concerns and desires.

Teamwork


Core valuesTeamworkSimply said: the sum of a collective effort is always much greater than that of a single individual. That’s why we work together – as collegues and with our clients.

CuriousityWe never rest. We listen – and we improve. Keeping an open mind in essential in a fast-changning business climate.

PersonalityNo matter what, business is always personal. In the end, no matter how professional we are, how we act can seal the deal – or break it. We dare to be personal, because we care.

Focus


Key argumentsWhat sets us apart from the rest is our knowledge in both IP and IT – and our relations with our clients. These are our three cornerstones, our foundation for everything we do or say.

– We know IP– We know IT– We always listen to our clients

Courage


SalesOur sales philosophy is simple, honest and straight forward. We know our field, we know our products – and our clients are our number one priority. We listen to our clients and we adapt our offer accordingly. We have a great offer, and that’s what we’re selling. There’s no need for empty promises...

Strength


Target groupsOur target group is IP professionals on different levels, in different kinds of companies. To be succesful getting our message across, it’s important to remember who we’re dealing with, and adapt our offer accordingly.

We can divide our audience into two main target groups: law firms and corporate clients. Both groups have equal need for our services, what differs is how they use them – and the terminology. We have to make sure we speak the same language, and communicate our offer to better suit our different clients.

MarketingLet’s face it: nobody is going to walk into our office and ask for whatever it is that we are selling unless they know what we are selling – and where to find us. The way to make sure that they do know? Marketing.

Understanding the need for marketing is one thing – but it’s even more important to understand what marketing is. Marketing is advertising, of course, but it is also much more than that.

Build our brand First, we have to establish how our brand differentiates us from our competitors, and that it presents the image we wish. Then, we have to be consistent in how we present that image. This concerns everything we do: how we communicate in advertising and sales of course, but also our customer support and how we answer the phone. It concerns our language and our visual identity – but also how we act.

Be consistent Being consistent is equally important regardless of which channels we use to market our offer. Whether we’re creating a sales folder, an online ad, a corporate video or a PowerPoint presentation, there shall be no doubting who the sender is.

Without a map, it’s easy to get lost Online, offline – or what? With today’s multitude of marketing channels to choose from, having a well thought out marketing plan is absolutely vital. We need to plan ahead: when to be seen and where? And why? Then, we need to follow that plan. Because without a clear direction, we may not get our message across.


A great brand experienceAlways remember that a brand experience is not limited to

our products or services. Every contact with the brand counts – and you are its most important asset.

Brandbook Patrix IP Helpware

EUROPE TEL: +46 31 50 77 60 FAX: +46 31 50 77 66 USA TEL: +1 703 879 48 60 FAX: +1 703 997 25 79 E-MAIL: [email protected] WEB: www.patrix.com

With equal knowledge of IP and IT, Patrix provides world class IP Management Software with proven results. We have over 20 years of experience working with a wide international client base from large law firms and corporations to individual practices and smaller firms.

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